- Vanilla Websites: Consumers Can't Tell One Ecommerce Site From The Other
Email Insider, Ray Schultz - Thursday, July 7, 2022
Brands are becoming homogenized and not providing unique functionality, Future Commerce repo ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Atari Celebrates 50th Anniversary With New Logo
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 29, 2022
At 50 years old, Atari is one of the oldest gaming brand ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- What Apple's Embrace Of BIMI Means To Email Marketers
Around the Net in Email, Ray Schultz - Friday, June 24, 2022
Apple’s new operating systems will support BIMI (Brand Indicators for Message Identification). Here&rsquo ...
- Hyper-Segmenting the Fan Base
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Professional sports players may get a break during the off-season, but f ...
- Live Long And Prosper: How a Niche Marketer Found Success With Trekkies and Others
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
While Eaglemoss might not be a high-profile brand, most visitors to t ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Apple Joins List Of BIMI Supporters
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
Company will introduce branding-security feature in its next iOS release. ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...
- Lab Tested: Insomnia's Cookie-vation Experience
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- Coca-Cola Tops List Of Frequently Chosen Household Brands
Research Intelligencer, - Monday, June 13, 2022
The soft-drink brand leads Kantar's ranking of consumer brands that the bigge ...
- Subway Relaunches Catering Program
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 5, 2022
Subway is partnering with ezCater to relaunch its catering offerings, which include&nbs ...
- Lexus, Honda, BMW, Mercedes Play Up Racing Connection
Drive Time, Tanya Gazdik - Monday, June 6, 2022
Auto dealers subscribed heavily to the expression "Win on Sunday, sell ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Cadillac Chooses Chinese Name For Lyriq EV
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2022
General Motors is kicking off pre-production of the all-new Cadillac Lyriq in Chin ...
- Swiss Email Privacy Firm ProtonMail Rebrands As Proton
Email Marketing Daily, Ray Schultz - Friday, May 27, 2022
The company offers an encrypted email service and vows to bring "priva ...
- Entrust And Red Sift In New Move To Help Brands Adopt BIMI Email Standard
Email Marketing Daily, Ray Schultz - Tuesday, May 24, 2022
The partnership allows email senders to use a single service platform ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Jeep, Igloo Partner For Co-Branded Merchandise
Marketing Daily, Tanya Gazdik - Monday, May 16, 2022
Igloo designed the cooler with custom graphics showcasing the Jeep seven-slot grill ...
- How BIMI Can Help In The New Marketing Ecosystem
Around the Net in Email, Ray Schultz - Friday, May 13, 2022
BIMI (brand indicators for message identification) can provide many benefits to use ...
- BIMI Lite: Group Works To Open It Up To Brands Without Registered Trademarks
Email Insider, Ray Schultz - Wednesday, May 4, 2022
Government-vetted trademarks are too high a bar, and BIMI is working ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Best Practices In A Universe Without Guardrails
MediaDailyNews, Eric Blankfein, Sheri Roder - Friday, April 22, 2022
The metaverse is here. Smart brands will take advantage of the opportuniti ...
- Brand Love: How Firms Measure Relationships With The Customer
Email Insider, Ray Schultz - Thursday, April 21, 2022
MBLM lists the top ten brands in terms of brand intimacy. B ...
- Consumers Want Brands To Show Support For Ukraine After Russian Invasion
Research Intelligencer, - Tuesday, April 19, 2022
Sixty percent of Americans said brands should invest their resources in reli ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- MeritB2B Changes Name To Anteriad In Rebranding
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
The company acquired True Influence in late 2021, one of three rece ...