- Peugeot Sponsors ITV's Six Nations Rugby Coverage
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
ITV has signed a two-year sponsorship deal with Peugeot for its S ...
- Ford Hires WPP To Encourage Public To Drop Brand Preconceptions
Around the Net In MAD London, Sean Hargrave - Monday, January 18, 2016
Ford is encouraging people to let go of preconceptions in a n ...
- Proximity London Wins Skoda CRM Account
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Proximity will be tasked with looking after all of Skoda's UK dire ...
- Channel 4 Snaps Up F1 Rights From BBC
Around the Net In MAD London, Sean Hargrave - Tuesday, December 22, 2015
Channel 4 has swooped in to pick up the free-to-air TV righ ...
- From Spray And Pray To Touch And Feel?
London Blog, Sean Hargrave - Friday, December 11, 2015
Peugeot's vibrating mobile ad should remind brands to engage consumers as huma ...
- BMW Launches Mobile Car-Buying Option
Around the Net In MAD London, Sean Hargrave - Wednesday, December 9, 2015
BMW has launched a marketing campaign to promote the launch of t ...
- Honda Hands Dentsu Aegis GBP50m Media Account
Around the Net In MAD London, Sean Hargrave - Monday, December 7, 2015
Dentsu Aegis Network won the account after pitching against the incumbent Starc ...
- London Car Pool Launch Should Spell End Of Car Ownership, Uber Boss Claims
Around the Net In MAD London, Sean Hargrave - Friday, December 4, 2015
The hi-tech taxi firm Uber has claimed that no one should "bothe ...
- Renault Launches VR Racing Car Lap Campaign
Around the Net In MAD London, Sean Hargrave - Friday, December 4, 2015
Renault says it will soon be able to offer consumers the abili ...
- Suzuki Signs Two Year GBP20m Ant & Dec Deal
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
In one of the biggest tv sponsorship deals outside of sport, A ...
- Toyota Takes Over 'Mental Floss'
The Daily Blog, Erik Sass - Wednesday, November 25, 2015
Learning and exploring are closely related -- you might even say synonymo ...
- Three Honda Agencies Vie For NSX Supercar Global Launch
Around the Net In MAD London, Sean Hargrave - Thursday, November 12, 2015
Hakuhodo, Mullen Lowe Group and Mcgarrybowen are understood to be pitching f ...
- MINI Goes Back To WCRS For Next Year's Global Convertible Launch
Around the Net In MAD London, Sean Hargrave - Thursday, November 12, 2015
The agency won the brief after a four-way pitch against three agenci ...
- Google's Building Blocks For Semiconductors, Smartphones And Implications For Search
SearchBlog, Laurie Sullivan - Wednesday, November 11, 2015
Reports speculate that Google will "build" its own smartphone, which -- unle ...
- VW Vows To Change The Brand's 'Mindset'
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
Volkswagen's CEO has set out the company's top priorities, including instilling i ...
- Bentley App Recognises Emotions To Build Virtual Bentayga Model
Around the Net In MAD London, Sean Hargrave - Wednesday, October 28, 2015
It has been created by VML London, which used emotion metric algorith ...
- VW Pins Turnaround On Electric Cars And Cleaner Exhausts
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
A renewed Volkswagen strategy will now see it focus heavily on establishi ...
- Volkswagen Campaign Aims To Win Back Customer Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, October 13, 2015
Volkswagen is starting its offensive to salvage consumer trust with numerous newspap ...
- Honda Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Starcom Mediavest Group handles Honda's European media. It picked up the consolidat ...
- Vollkswagen Vows To Win Back Consumer Trust
Around the Net In MAD London, Sean Hargrave - Wednesday, September 23, 2015
Volkswagen has put aside at least EUR6.5bn to cover the cost ...
- What Trust Exactly Is VW Hoping To Win Back?
London Blog, Sean Hargrave - Wednesday, September 23, 2015
When consumers don't believe the figures that car manufacturers claim, it be ...
- VW Chief Could Go Over Faked Emissions Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Volkswagen has lost almost a quarter of its market value after ...
- BMW Assigns Digital Brief To Oliver
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
The agency won the account on a three-year contract after pitching again ...
- Audi Appoints We Are Social
Around the Net In MAD London, Sean Hargrave - Thursday, September 3, 2015
Audi has appointed We Are Social as its retained strategic and creati ...
- After 9m Teaser Views, Lexus Launches Hoveboard Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Over a year in the making, the project has been dubbed "Slid ...
- Former Top Gear Trio Sign Three-Year Top Gear Deal With Amazon Prime
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
Jeremy Clarkson, Richard Hammond and James May are to make a n ...
- Amazon Adds 'Stickiness' With Music And Clarkson. Spotify And Apple Take Note
London Blog, Sean Hargrave - Friday, July 31, 2015
Amazon has had a great week. Prime Music and a motoring sh ...
- Hackers Remotely Shut Down a Jeep at 70 MPH
Connected Thinking, Chuck Martin - Wednesday, July 22, 2015
There are connected cars and then there are cars that can ...
- Apple Hires Auto Exec
Around the Net In Media, Gavin O'Malley - Tuesday, July 21, 2015
Apparently serious about building cars, Apple just hired ex-Chrysler Group executive Do ...
- Lawmakers Take On Internet Of Things With New 'Spy Car Act'
PolicyBlog, Wendy Davis - Tuesday, July 21, 2015
A privacy bill unveiled today would prohibit car manufacturers from using da ...