- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- NBCU Opens All Digital Inventory To Local Marketers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
For the first time, NBCU will open up premium opportunities across Peacoc ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
The deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Why CTV Should Be Contextual, Not Connected, TV
RTBlog, Joe Mandese - Monday, December 7, 2020
On the heels of last week's column predicting we are poised ...
- Study: Combining CTV, Desktop, Mobile Drives KPI Lifts
Advanced TV Insider, Karlene Lukovitz - Friday, December 4, 2020
On average, adding CTV to desktop and mobile drove a 149.6% li ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielse ...
- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cook ...
- The QR Code Also Rises... For Now
Advanced TV Insider, Karlene Lukovitz - Friday, November 27, 2020
The rise in CTV audiences and advertising, and D2C initiatives, has al ...
- Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed Linear
Digital News Daily, Karlene Lukovitz - Monday, November 23, 2020
The deal enables marketers to use Acxiom data for segmenting, pre-campaign insigh ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
MediaDailyNews, Joe Mandese - Monday, November 23, 2020
In a disequilibrium that likely has not existed in the TV ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- What A CTV Future Will Look Like
Media Insider, Dave Morgan - Thursday, November 12, 2020
Quite likely, CTV platforms will dominate not just the world of ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad Measurement
Television News Daily, Wayne Friedman - Tuesday, November 10, 2020
Nielsen is adding 55 million devices across smart TV and set-top box ...
- TV Station Company Tegna Posts Strong 34% Q3 Revenue Gains, Record Political Advertising
Television News Daily, Wayne Friedman - Monday, November 9, 2020
Total company revenue was $738 million in Q3 with political advertising ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
Video Insider, Karlene Lukovitz - Tuesday, November 10, 2020
Mobile's share of video impressions declined by 8% in Q3 to 43 ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a go ...
- Unruly, Publica Partner On CTV Ad-Pod Programmatic
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- Centro, The Trade Desk See Gains From COVID-19, Political Ads Tailwind
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Chaos in the ad industry has paid off for Centro and T ...
- DSP Trade Desk Revenues Rocket Up 32%, Connected TV Sees Major Gains
Television News Daily, Wayne Friedman - Friday, November 6, 2020
The Trade Desk credits more advertisers driven to its self-service, cloud-based media-buyi ...
- CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad Budgets
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
In a sign that the CTV ad market is benefitting from ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV
Marketing Politics Weekly, Joe Mandese - Wednesday, November 4, 2020
The audience of election night news coverage of this year's election fe ...
- Election Night TV Viewing, Including CTV And OOH, Down 20% To 56.9M Viewers Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
For this year's election, 21 networks aired results with a Nielsen-measured 56 ...
- Apple TV App, Vudu To Launch On New Xbox X And S, As Game Consoles Grab More Streaming Time
Video Insider, Karlene Lukovitz - Tuesday, November 3, 2020
In Q3, Xbox One accounted for 48% of game consoles' total vid ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
Brendan Condon brings to Captify his expertise and experience in TV, C ...
- Connected TV Viewing Climbs 57%, Smart TV Platforms Double Streaming Viewing Share
Television News Daily, Wayne Friedman - Thursday, October 29, 2020
Connected TV set-top-box devices continue to command the largest share of a ...