- Dr. Scholl's Awards U.S. Media To OMD
MAD, Steve McClellan - Wednesday, February 10, 2021
The company spent an estimated $55 million on measured media in 201 ...
- 5 Reasons Why Apple's Limiting IDFA Is Very Good For CTV
Media Insider, Dave Morgan - Thursday, February 11, 2021
The change should bring budget shifts to areas where marketers can sti ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...
- Super Bowl LV Tune-In Falls 15%
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The national TV audience for Super Bowl LV fell 15% from t ...
- Magnite Acquires SpotX For $1.17 Billion
Television News Daily, Wayne Friedman - Friday, February 5, 2021
Magnite and SpotX claim the merger will create the largest independent CTV/vid ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- How CTV Changes This Year's Super Bowl Opportunity
Advanced TV Insider, Karlene Lukovitz - Friday, February 5, 2021
The growth of connected-TV devices and stay-at-home dynamics are expected to boo ...
- YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
In 2020, YouTube experienced more than 40% growth in the U.S. f ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
The integration will enable advanced audience targeting of audio audiences across connect ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Performance Marketing Insider, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- Sabio Advertisers Have Donated $10M Added-Value CTV And Mobile Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Sabio's Cares program allows advertisers to donate their value-added CTV impressions ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertis ...
- Netflix Grows Daily Streaming Usage By 16% In 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
Streamers recorded strong overall double-digit percentage digital video gains in 2020. ...
- Xaxis North America President Talks About Brand Safety
Data & Programmatic Insider, Laurie Sullivan - Monday, January 25, 2021
More than ever, brands must take online measures to protect their ima ...
- Global CTV Ad Impressions Up 76% In 2020's Second Half
Advanced TV Insider, Karlene Lukovitz - Friday, January 22, 2021
Total video advertising impressions rose 42%, reports Innovid. ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Performance Marketing Insider, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- DSP Tremor Intl Records 71% Ad Gain For 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
For the year 2020 overall, Tremor expects net revenues to be betwe ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 15, 2021
CTV programmatic video ad spend is set to leap by 54%, a ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
One major hurdle is finding a standard measure of viewability, and ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connect ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- Google Question Hub Launches In U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing conte ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This Year
Research Intelligencer, Joe Mandese - Tuesday, January 5, 2021
While it's no surprise that 2020 was a banner year for t ...
- CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
Total CTV advertising will soar 27% to $8.11 billion in 2020, accordi ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
Television News Daily, Wayne Friedman - Friday, December 18, 2020
New AVODs (ad-supported streamers) may offer a new place for networks ...
- Will CTV/OTT Overshadow Linear In 2021?
Advanced TV Insider, Karlene Lukovitz - Friday, December 18, 2020
Agree or disagree, that's essentially the bottom-line takeaway from most of the ...
- We Need Nielsen's Help In CTV -- Now
Media Insider, Dave Morgan - Thursday, December 17, 2020
The recently unveiled Nielsen One cross-channel video measurement initiative should be ab ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...