- Using Email To Drive B2B Content
Around the Net in Email, Ray Schultz - Friday, February 22, 2019
Email marketing is the king of B2B content. But you have ...
- Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
The percentage of brands consumers say they could care less about h ...
- Internet Referrals Drive Digital Publishers' Traffic
Publishers Daily, Sara Guaglione - Thursday, February 21, 2019
"On any given week in 2018, internal referrals, meaning someone that ca ...
- Automotive Leads In Brand Content Effectiveness, 'Media' Performs Below Average
Research Intelligencer, Joe Mandese - Monday, February 25, 2019
The automotive industry is the most effective for brand content of a ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- Did The EU Just Save Search, But Condemn YouTube?
London Blog, Sean Hargrave - Friday, February 15, 2019
Sources suggest publishers can opt out of the upcoming SEO "link tax ...
- Google, YouTube Face Challenges As EU Copyright Directive Awaits Final Vote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 14, 2019
The European Union early Thursday locked in a negotiated deal on ...
- Monthly Newsletter Doubles Marriott's Audience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It highlights top content for the month as one's own personalized readi ...
- TechCrunch Intros Subscription Product, Expands Coverage, Membership Offerings
Publishers Daily, Sara Guaglione - Wednesday, February 13, 2019
With the new product, TechCrunch is offering additional content, coverage, product a ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- Viacom's 'Culture Of Proximity' Provides Map For Marketers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Research revealed the many nuanced ways that today's youth understand fame, t ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
MediaDailyNews, Laurie Sullivan - Tuesday, February 12, 2019
It might have been a movie starring Benedict Cumberbatch in the ro ...
- Ad Execs: 'Premium' Is Just Another Word For Nothing Better To Choose
Research Intelligencer, Joe Mandese - Thursday, February 7, 2019
As part of its 2019 Video Convergence Report, Advertiser Perceptions asked ...
- Email Leads In Enterprise Content Delivery, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 6, 2019
Email is also the main nurturing tool, according to a study ...
- Mindshare's 'Dystopia' Series Returns For Season Two
MAD, Larissa Faw - Monday, February 4, 2019
Topics tackled in the upcoming series include digital privacy, virtual reality, a ...
- Images Feed Search More Than Text, Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 5, 2019
Consumers tend to believe what they see, not what they read, accordi ...
- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creati ...
- Moz Experts Talk Search: Should Businesses Get Hung Up On Website Metrics?
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 30, 2019
To get an update on search ranking factors and the state ...
- Contentsquare Raises $60M As Google Ties Search Directly To Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 28, 2019
Contentsquare on Monday announced it has raised $60 million in Series ...
- Super Bowl Brands Hold Back Pre-Ads/Message Content
Television News Daily, Wayne Friedman - Monday, January 28, 2019
Some 24 brands with 60 pieces of creative have aired on ...
- James Franco Answers The Phone For 'Disaster Artist'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fans who called James Franco had their phone numbers captured and match ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice ...
- Why Email Is The Hot New Channel
Around the Net in Email, Ray Schultz - Sunday, January 20, 2019
Email is the only guaranteed delivery option for brands trying to rea ...
- Nieman Lab Provides Email Newsletter Templates
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Nieman Lab has posted a set of email newsletter templates and advi ...
- 3 Key Trends Expected To Impact The Media Landscape
MediaDailyNews, Kris Magel - Wednesday, January 16, 2019
In 2019, identity will eclipse the cookie.That means smarter, more connected a ...
- Hunker,' 'NYT' Team For Content Hub
Publishers Daily, Sara Guaglione - Tuesday, January 15, 2019
The hub lives on Hunker.com and is cobranded with 'The New Yo ...
- The New York Times' T Brand Studio To Produce Voice Skills for Advertisers
Publishers Daily, Melynda Fuller - Tuesday, January 15, 2019
The Times anticipates brands with an ecommerce or consumer packaged goods foc ...
- Is This The End Of Media Sharing? Hello, Ephemeral Content!
TV Watch, Wayne Friedman - Tuesday, January 15, 2019
Content sharing is part of modern TV media consumption. But how mu ...
- AT&T Hopes To Leverage 'Treasure Trove' Of WarnerMedia Content In Streaming Push
Digital News Daily, Alex Weprin - Thursday, January 10, 2019
Positioned as a middle ground between full streaming bundles that replicate t ...
- Piano Raises $22M, Will Expand R&D, Client Services
Publishers Daily, Sara Guaglione - Thursday, January 10, 2019
Piano works with publishers such as Hearst and Conde Nast to gr ...