- 'Vogue' Names Juan Costa Paz As Global Creative Director
Publishers Daily, Ray Schultz - Monday, February 22, 2021
Costa Paz joins the magazine from Convoy, the agency he cofounded ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within ...
- Best & Worst Jingles: Proof That Annoying Ads Can Work
Marketing Daily, Phyllis Fine - Monday, February 15, 2021
If you remember "Ring around the collar!," you're paying tribute to t ...
- Publicis Groupe Creates 'Le Truc' Creative Collective
MAD, Larissa Faw - Thursday, February 11, 2021
This network builds on the company's Power of One unification and see ...
- Pre-Super Bowl Ad Releases Hit A Low: Down 73% Vs. 2020
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
As of Sunday evening-Monday morning (Jan. 31/Feb. 1), there were 48 piec ...
- Email Marketing Copywriting In A Pandemic
Around the Net in Email, Ray Schultz - Wednesday, February 3, 2021
Consumers have been locked up at home for months due to t ...
- Brands Including Stella Artois, Uber Eats Enlist Celebs For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, February 1, 2021
Anheuser-Busch's Stella Artois is debuting an ad from Mother London featuring Gram ...
- 'Vogue' Dedicates March Issue To Creativity, All Global Editions Participate
Publishers Daily, - Friday, January 29, 2021
The upbeat issue explores the idea that "times of hardship often gi ...
- Publicis Groupe Taps Lam To Lead Creative Across APAC, Middle East, Africa
People on the Move, Steve McClellan - Thursday, January 28, 2021
Publicis Groupe has appointed Natalie Lam as Chief Creative Officer, Asia Pacifi ...
- Email Marketing Content Tricks
Around the Net in Email, Ray Schultz - Thursday, January 28, 2021
Email content has to be both relevant and readable. Here are wa ...
- Litmus Integrates With Pardot And SparkPost While Offering Other Email Enhancements
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The improvements are designed to streamline email workflow and improve the custom ...
- Google Mobile Search Gets Redesign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The redesign aims to bring information into focus; make text easier ...
- D&G Redesigns Creative Department Into Purpose-Driven Hub
MAD, Larissa Faw - Tuesday, January 19, 2021
"Our goal is to build on our existing purpose-driven agency model, ...
- Words Count: The Art Of B2B Email Negotiation
Email Insider, Ray Schultz - Monday, January 18, 2021
Buyer attention is a key metric in predicting whether communications will le ...
- Ford Encourages Unity With 'Builders' Spot
Marketing Daily, Tanya Gazdik - Saturday, January 16, 2021
After a week of unrest in the nation, Ford is encouraging unit ...
- Hyundai Partners With Amazon, Targets Families With Santa Fe Creative
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
"I think you can feel a little bit of the chemistry betwe ...
- How To Send Automated Email Sequences
Around the Net in Email, Ray Schultz - Tuesday, January 12, 2021
Automated email sequences are usually sent after a customer takes an actio ...
- Ford Uses Goats To Illustrate Bronco Sport's Agility
Marketing Daily, Tanya Gazdik - Saturday, January 9, 2021
The effort, from Wieden+Kennedy, includes "Raised by Goats," which creates a "fu ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and ange ...
- Creative All-Star: Reonna Johnson
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
Despite the challenges of 2020, Reonna Johnson stands out as someone w ...
- Lexus Features Influencers In Sport Sedan Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2021
The brand is "going both broad and deep with short- and long-fo ...
- Consumers Now Want Short Email Copy
Around the Net in Email, Ray Schultz - Tuesday, January 5, 2021
How long should your marketing emails be? People didn’t mind long co ...
- Pandemic Forces New Kind Of Auto Creative
Drive Time, Tanya Gazdik - Monday, January 4, 2021
With filming restrictions continuing, Toyota instead is relying on exterior shots ...
- How To Create A Motivating Sequence in Email: A Lesson For SMBs
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Small businesses need a motivating sequence in their email marketing campaigns. He ...
- Tool Can Help Real Estate Agents Write Better Emails: Analysis
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Lavender, a browser extension tool, can help real estate agents write mo ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Email Newsletter Tips For 2120
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
The new year may be the time to reset your email newslett ...
- Fundraisers Varied Their Email Style During This Cycle
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Email fundraisers put more images into their emails and also use featur ...
- 40 Typical Email Marketing Errors
Around the Net in Email, Ray Schultz - Wednesday, December 16, 2020
Marketers make many mistakes when sending emails. Here are 40 ones th ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...