- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- Influencers Do Little To Build Consumer Trust: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Shoppers are most impressed by good product and customer service experiences, Blueco ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading bra ...
- ActiveCampaign Snares $240 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
The customer experience firm plans to hire new employees and invest ...
- Travelers Expect Personalized Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
Two-thirds of consumers dislike getting travel offers when they have no pla ...
- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, t ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Anjanette Hill Mendoza will oversee digital transformation and the customer experience acro ...
- Salesforce Launches Digital Platform For Verticals
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
New tools can help retailers, financial firms and nonprofits digitize customer experience ...
- Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
Email Insider, Ray Schultz - Thursday, April 15, 2021
Most marketers say they are effective in delivering a pleasing customer experienc ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands n ...
- Mini, Cadillac Add Spontaneity To Marketing
Drive Time, Tanya Gazdik - Monday, April 5, 2021
Mini USA is the latest to put actual consumers into its pro ...
- Consumers Will Abandon Sites After Password Hassles: Study
Email Marketing Daily, Ray Schultz - Friday, April 2, 2021
Younger people are more likely to have faced password problems, but everyo ...
- B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Email Insider, Ray Schultz - Thursday, April 1, 2021
In one surprising finding, prospects are more positive about gated content th ...
- Most U.S. Marketers Wanted To Quit At Least Once Last Year: Study
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
And they found the year the most challenging time of their career ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the pa ...
- B2B Marketers Are Offered A New Version Of ABM
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Demandbase says its ABX solution provides more relevant engagement with customers. ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 f ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall ...
- Over A Third Of Retailers Cut Staff Last Year: Report
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
While 36% of retailers surveyed said they cut staff and a sma ...
- Most Marketers Are Also Trapped At Home During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
Over 70% of companies have a digital transformation in progress or ha ...
- Setting CX Goals To Improve Performance
Marketing Insider, Nicole Garberg - Tuesday, March 23, 2021
To be truly effective, customer experience performance goals require a connection ...
- Email Overtaken By Chat For Customer Service, Study Says
Email Marketing Daily, Ray Schultz - Thursday, March 11, 2021
Almost half of consumers will drop a brand after two bad custom ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- Consumers Frustrated With The Online Shopping Experience, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 5, 2021
Email teams have to deal with challenges of the online service ga ...
- The Impact Of Twitter's New Super Follows On Email
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Twitter's Super Follows, expected to be available later this year, would all ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Upland Software Acquires Customer Data Platform BlueVenn For $51.9 Million
Email Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Upland says that with a unified customer database, it can help clien ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience a ...
- Exponea Works With Acxiom To Provide Data Services To Clients
Email Marketing Daily, Ray Schultz - Wednesday, February 24, 2021
Users can gain access to Acxiom services via API, the companies ...
- The CX Squeeze: Are Brands Really Ready For The Digital Future?
Email Insider, Ray Schultz - Tuesday, February 23, 2021
Some companies believe unless they achieve CX transformation now they won't ...