- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emergi ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visito ...
- Make The Most Of Subscription Confirmation Emails
Around the Net in Email, Ray Schultz - Tuesday, June 15, 2021
Subscription confirmation emails can keep a person’s interest alive and lead th ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
When Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Personalization Squared: Consumers Want Both Benefits And Data Security
Email Insider, Ray Schultz - Friday, June 4, 2021
Companies and shoppers have different views, with brands more sanguine about personalizatio ...
- Merged Firms Rebrand And Offer A New CX Platform
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
The combined companies Astute Solutions and Socialbakers have launched a unified ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketpl ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limit ...
- Best Practices For Your Email Sending Cadences
Around the Net in Email, Ray Schultz - Tuesday, May 18, 2021
Sending cadences have to be just as well-personalized as content itself. Ho ...
- Don't Get Tripped Up On The Difference Between Customer Service And The Customer Experience
Around the Net in Email, Ray Schultz - Tuesday, May 18, 2021
Customer service and the customer experience are not the same thing. That&rsquo ...
- Easing The Confusion In The Customer Journey
Around the Net in Email, Ray Schultz - Monday, May 17, 2021
Consumers demand a convenient sales experience -- but they are being overwhelm ...
- Retailers Have A New Tool For Managing Email And Other Communications
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
Talkdesk offers a solution that uses automation and AI to drive streamlin ...
- Aspect Software And Noble Systems Merge To Form Alvaria
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Abry Partners will be majority owner of the customer experience provider. T ...
- Advertising On Hold
Media Insider, Steven Rosenbaum - Monday, May 10, 2021
Playing the same message 15 or 20 times is going to ha ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
Research Intelligencer, Joe Mandese - Friday, May 7, 2021
Asked whom they would prefer to share their personal data with ...
- ActiveCampaign To Double Indianapolis Staff
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Customer experience company ActiveCampaign is moving into a 10,000-square-foot complex in downto ...
- Mini Updates Website With Build-Your-Own Experience
Marketing Daily, Tanya Gazdik - Wednesday, April 28, 2021
The changes were informed by "extensive" dialogue with both consumers and dealer ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- Influencers Do Little To Build Consumer Trust: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Shoppers are most impressed by good product and customer service experiences, Blueco ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading bra ...
- ActiveCampaign Snares $240 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
The customer experience firm plans to hire new employees and invest ...
- Travelers Expect Personalized Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
Two-thirds of consumers dislike getting travel offers when they have no pla ...
- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, t ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Anjanette Hill Mendoza will oversee digital transformation and the customer experience acro ...