- Almost Half Of Firms Increase Their Digital Customer Experience Budgets: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Resear ...
- Is The Email Customer Experience A Black Hole? Yes -- For 30% Of Ecommerce Brands
Email Insider, Ray Schultz - Tuesday, November 24, 2020
A staggering 41% of global ecommerce companies do not offer email custom ...
- The New Email Marketing And How It Improves The Customer Experience
Around the Net in Email, Ray Schultz - Thursday, November 19, 2020
Email marketing has moved from being a one-size-fits-all solution to a to ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers li ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choo ...
- Mapping The Customer Odyssey: Large Firms Say They're Good At It
Email Insider, Ray Schultz - Thursday, November 12, 2020
Almost all enterprise companies are seeing some level of success at journ ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platfo ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It wi ...
- Scatterbrained CDPs: Some Firms Still Can't Synchronize Their Websites And Email
Email Insider, Ray Schultz - Thursday, November 5, 2020
CDPs provide many benefits, and that's why almost two-thirds of companies wi ...
- SAP Completes Purchase Of Emarsys
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Emarsys helps brands deliver personalized interactions. Its products will be added ...
- Blaze Verify And ActiveCampaign Partner On Email Verification
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Email addresses can be verified when they are added to the ActiveCampai ...
- Lead-To-Account Matching, Predictive Lead Scoring Both Spike
MediaDailyNews, Michael McLaren - Thursday, November 5, 2020
The last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- What's Up For 2121: Forrester Makes Tech Predictions
Email Insider, Ray Schultz - Tuesday, October 27, 2020
Expect to see more retention marketing, including email, and higher investment ...
- Customer Experience Is Moving Toward Digital
Around the Net in Email, Ray Schultz - Friday, October 23, 2020
The COVID-19 pandemic has driven changes in the customer experience process, includi ...
- Digital Use Is On The Rise, But Hurdles Remain, Tech Execs Say
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Some firms fail to deliver a seamless omnichannel experience, while others ha ...
- Salesforce CEO Benioff Could Be Missing The CX Boom: Analysis
Around the Net in Email, Ray Schultz - Thursday, October 22, 2020
Has Salesforce CEO Marc Benioff allowed rival SAP to outflank it on custom ...
- COVID-19 Drives Decline In Customer Preference For Email: Study
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The phone remains the top customer communication channel. And video chat ...
- CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
Email Insider, Ray Schultz - Tuesday, October 20, 2020
Will things ever get back to normal? It's not likely as consume ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Merkle Rejiggers Americas, EMEA Leadership Roles
MAD, Steve McClellan - Thursday, October 15, 2020
Michael Komasinski is moving up into the dual role of president, Merk ...
- Firms Lack Tools To Understand Their Customers, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
Many businesses don't know where to begin in improving the digital experienc ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Alchemer helps brands like Sonos focus on their customers' experience. ...
- Twilio To Acquire Segment, Customer Data Platform, For $3.2 Billion
Digital News Daily, Ray Schultz - Monday, October 12, 2020
Segment helps brands break down silo walls, Twilio says. The stock transacti ...
- Braze Enters Japanese Market With Japan Cloud Joint Venture
Email Marketing Daily, Ray Schultz - Monday, October 12, 2020
Braze will open an office in Tokyo and offer its platform ...
- Infiniti Enlists 'Hamilton' Actor For Instagram Test Drive
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
Daveed Diggs "has a "multi-faceted, yet relatable personality," which is a go ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to ema ...
- Porsche Owners Socialize Safely Via Rally
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Porsche owners got a little taste of normal recently with a pandemic-sa ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, b ...
- COVID-19 Drives Customer Experience Improvement: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
Brands are making a greater effort to get feedback from customers a ...
- Braze Integrates With Microsoft Azure And Tealium
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The arrangement with Tealium will help brands to purchase data based ...