- Genpact Acquires Something Digital, Online Commerce Agency
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
The purchase of Something Digital follows Genpact's 2019 acquisition of customer experien ...
- ActiveCampaign Debuts Customer Experience Tool That Draws Data From Several Channels
Email Marketing Daily, Ray Schultz - Tuesday, September 29, 2020
CXA For Service pulls in insights from past engagements to support curre ...
- JetBlue To Offer At-Home COVID-19 Tests
Marketing Daily, Tanya Gazdik - Monday, September 28, 2020
United Airlines, Hawaiian Airlines, German airline Lufthansa and Italian airline Alitalia announc ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Named Harte Hanks' managing director to lead its new D2C ecommerce divisio ...
- The Subtle Sound Of Your Brand In A Voice-Activated World
Media Insider, Cory Treffiletti - Wednesday, September 23, 2020
Music plays a role in your mood, and a brand needs ...
- The Comfy Customer: What Makes People Happy In The Era Of COVID-19
Email Insider, Ray Schultz - Tuesday, September 22, 2020
Consumers are more comfortable with digital than they were last year, C ...
- Merkle Taps Huge's Stein For New Customer Experience Role
MAD, Steve McClellan - Friday, September 18, 2020
Stein joins Merkle from IPG digital shop Huge where he was CE ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer T ...
- Astute Acquires Socialbakers, Combining SaaS Customer Tools
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
The acquisition of social media marketing firm Socialbakers by customer engagement platfo ...
- Customer Experience Platform Sprinklr Raises $200 Million In Series G Funding
Around the Net in Email, Ray Schultz - Wednesday, September 9, 2020
Sprinklr, a customer experience software startup, has raised $200 million in Seri ...
- Deloitte Digital Joins Twilio Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Deloitte Digital will offer the Twilio product suite, including Twilio communications A ...
- Four Customer Experience Metrics To Track Before And After COVID-19
Around the Net in Email, Ray Schultz - Wednesday, September 2, 2020
Brands are now coping with massive challenges. One is how to measu ...
- 3 Biggest Impacts On Business From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
The biggest impacts on businesses revealed in a study from Catchpoint mig ...
- Telecoms: Do Not Disturb -- Most Don't Answer Customer Service Emails
Email Insider, Ray Schultz - Tuesday, September 1, 2020
Telecom operators are doing a miserable job of using email for custom ...
- Charting The Journey: The Hurdles In Mapping The Customer Path
Email Insider, Ray Schultz - Monday, August 31, 2020
A majority of brands are using defined journey maps or building the ...
- Seismic Debuts Interactive Content Platform For Sellers
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
The solution drives delivery of personalized content and helps moves buyers throu ...
- Wix Debuts Cross-Channel Customer Support Platform
Email Marketing Daily, Ray Schultz - Monday, August 24, 2020
Wix Answers takes on Zendesk and Salesforce Service Cloud, the company s ...
- Wooing Stakeholders: Consumers Want To Feel They Belong, Study Shows
Email Insider, Ray Schultz - Friday, August 14, 2020
Customers would rather give feedback directly than have firms gather data ...
- Four Things Email Marketers Should Change During The Pandemic
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Email engagement has exploded during the COVID-19 pandemic. But brands have ...
- Adobe Adds Data Governance Features To Its CDP
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
The capabilities can help users determine what data is needed for ema ...
- How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology
Search & Performance Marketing Daily, Justin DeBrabant - Tuesday, August 11, 2020
The acceleration of ecommerce under COVID has made CX a mandatory co ...
- Tech Can Drive Superior Customer Experiences
Around the Net in Email, Ray Schultz - Friday, August 7, 2020
Technology plays a key role in creating a memorable customer experience. ...
- Email Platforms And Tactics For Driving CX
Around the Net in Email, Ray Schultz - Wednesday, July 29, 2020
Email marketing can drive the customer experience and help marketers measure t ...
- Mailchimp Unveils Automation Tool For Personalizing The Customer Journey
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
The automation tool offers branding and mapping features that enable easier follow- ...
- ActiveCampaign Adds Channel Features To Its Customer Experience Platform
Email Marketing Daily, Ray Schultz - Thursday, July 23, 2020
Users can deliver personalized emails and web pages in response to custom ...
- Eddie Bauer Chooses Movable Ink To Drive Customer-Centric Experiences
Email Marketing Daily, Ray Schultz - Monday, July 20, 2020
Movable Ink technology will deliver personalized creative at the point of engagemen ...
- B2B Brands Embrace The Customer Experience
Around the Net in Email, Ray Schultz - Friday, July 17, 2020
Many B2C brands provide personalized customer experience. But this is an id ...
- Acquia Debuts New Open Digital Experience Platform
Digital News Daily, Ray Schultz - Tuesday, July 14, 2020
Marketers can use the platform to engage audiences through email and oth ...
- Convenience And Free Shipping Beat Discounts In COVID-19 Era: Study
Marketing Daily, Ray Schultz - Monday, July 13, 2020
People want an easy online/mobile experience, and fast, free shipping, Avionos repo ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
The value of data lies in the exchange of information, according ...