Tag results for "data management"
- Advertising Industry Begins Process To Gain Data CertificationEyeota is one of the first companies to gain certification through ...
- Got Ethics?Just before the pandemic disrupted "normal" coverage of the ad industry, ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertisi ...
- Don't Use Tactics From The 1980s When Sending Emails In 2020Sending emails based solely on demographic segments is a leftover tactic fr ...
- Google Sued Over Location Privacy By Arizona Attorney GeneralArizona's top law enforcement official has sued Google for allegedly duping Andro ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: ForresterPersonalized email is drawing investment -- but not as much as target ...
- North Dakota Contact-Tracing App Found To Share Location Data With FoursquareAlthough North Dakota's new contact-tracing app promises to keep users' data confidentia ...
- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing AllegationsMicrosoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing a ...
- Acxiom Teams With Matterkind On New Addressable Buying ServiceThe solution integrates Acxiom's data, data management and identity capabilities with Matterkind ...
- Apple, Google Delivered COVID-19 Tracing Technology -- Will Users Share Data?Apple and Google have collaborated on a technology designed to protect peop ...
- 6sense Data To Drive LinkedIn Ads In New IntegrationJoint clients can leverage 6sense segments to reach audiences on the glob ...
- FreshAddress Completes SOC AuditThe SOC audit signifies that the firm meets privacy standards. FreshAddress offe ...
- Criteo Dives Into Performance For Partnerships, Traffic GenerationThe performance of data and websites remains an important metric for bran ...
- Neutronian Adds Former S&P President And Venture Capitalist To Advisory BoardNeutronian announced data certifications and the closing of its first funding roun ...
- Cyber Crime Continues To Climb, With Financial Gain The Main ObjectiveA record 157,525 incidents and 108,069 breaches were analyzed from 81 countri ...
- Marketers Lack Unified View Of The Customer, Survey ShowsHigh-performing firms can connect email behavior with actions in other channels, ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns"If Google acquires consumers' data generated by the use of Fitbit wearable ...
- Compliance Will Cost You: Firms Are Barely Keeping Up With Data Access RequestsEach data access request costs almost $6,000. And almost a third ...
- Data In, Garbage Out: How To Avoid Turning Your Targets Into TrashThe rampant availability of new sources of audience data -- and ...
- Democrats Introduce COVID-19 Privacy BillA new privacy bill spurred by the COVID-19 pandemic would require develope ...
- Here's How Kantar Analytics Is Leading Brands Back To AdvertisingKey questions for brands are how consumer shifts in behavior will foreca ...
- Children's Ad Watchdog Wants FTC To Question Ed-Tech Companies About PrivacyThe Children's Advertising Review Unit says the FTC should question ed-tech compani ...
- The Long Arm Of The Law: New Privacy Rules Have The Most Impact On EmailMost marketers are confident in their ability to comply with new regulation ...
- SparkPost And ActionIQ Form Email IntegrationWith the integration, email delivery service is combined with CDP to dri ...
- Why John Wanamaker Is Finally SmilingAs brands tighten their belts, the marketing funnel will be forced ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to addre ...
- Clearview Won't Use Facial Recognition Technology On Photos Connected To IllinoisControversial company Clearview AI says it no longer uses facial-recognition technology ...
- Data Breaches Fell In Q1, But The Number Of Records Exposed Went Up: StudyCOVID-19 had an impact on activity -- and email addresses were leak ...
- Maybe You Can Engage Your Customers But What About Your Audience?It pays to make 'em laugh as we found out throughout o ...
- Media EpidemiologyOne of the most surprising developments surrounding our coverage of the COVID- ...
