- Humanizing an All-Digital Ecosystem
The MediaPost Cases, Lisa Singer - Friday, August 27, 2021
From the beginning, Visible has always worked to fundamentally change the w ...
- 'Popular Science' Owner North Equity Sets Up Recurrent Ventures To Expand Digital
Publishers Daily, Ray Schultz - Tuesday, June 15, 2021
The new business, Recurrent Ventures, wants to help the brands expand a ...
- Andreessen Horowitz's 'Future' Site Won't Threaten Tech Publishers
Publishing Insider, - Wednesday, June 16, 2021
'Future' is an outgrowth of the firm's efforts to write blogs abo ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, whi ...
- Fox Entertainment, Bento Box Start NFT Unit, Blockchain Creative Labs, With $100M Funding
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Bento Box's initial NFT effort will be the "first animated series ...
- Colorado Passes Privacy Law Giving Residents Right To Opt Out Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, June 8, 2021
Colorado lawmakers have passed a privacy bill that would require companies ...
- Outages Hit Numerous Publishing Sites, Fastly Says Problem Is Solved
Publishers Daily, Ray Schultz - Tuesday, June 8, 2021
'The New York Times' and CNN are among the media sites hi ...
- Facebook Won't Take A Cut From Content Creators Until 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
In a move to lure Apple and YouTube creators to its platfor ...
- Revcontent Sold To Investment Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Revcontent, an ad-tech content-recommendation engine, has sold its assets to Star Mounta ...
- Full-Screen Billboard Video Ads On Small Screens - Define 'Full' And 'Small'
TV Watch, Wayne Friedman - Thursday, June 3, 2021
If you guessed TV, you guessed wrong. We're talking about Twitter. ...
- Smutty Phishing: Attackers Are Sending X-Rated Emails To Lure Victims
Email Marketing Daily, Ray Schultz - Wednesday, June 2, 2021
These types of phishing attacks, using X-rated material, increased by almost 1,00 ...
- Meredith, Bloomberg To Deliver Content In Overseas Markets
Publishers Daily, Ray Schultz - Tuesday, June 1, 2021
Meredith is working with BurdaiLuxury to serve Asian readers. Bloomberg will laun ...
- Warner Media Merger Announces New Company Name: Warner Bros. Discovery
Television News Daily, Wayne Friedman - Tuesday, June 1, 2021
The company says the initial slogan will include a line from t ...
- Not Just OTT Ad Dollars, TV Stations Want Higher FCC-Regulated Carriage Fees
TV Watch, Wayne Friedman - Wednesday, June 2, 2021
Gray TV wants OTT streamers to pay the same carriage rates ...
- Trying To Make Sense Of Amazon's Big MGM Content Buy
TVBlog, Adam Buckman - Tuesday, June 1, 2021
What is the value of video content? In the case of Amazon ...
- Sports Gambling Coming To In-Arena Venues, Networks Welcome Viewers
TV Watch, Wayne Friedman - Friday, May 28, 2021
The William Hill Sportsbook will include a restaurant and 100 large ...
- Facebook Explains Ad Review Process
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
Facebook can make ad campaigns sit in limbo for days while ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Teachable Moments: Failing Fast, Learning Faster to Drive ROI
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
Every marketing success probably was preceded by a line of valuable failure ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- And Now a Word From Alexa: Leveraging Voice Search & SEO Optimization
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
While most hospitality organizations were trying to connect with consumers at t ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- Discovery Upfront: Promotes More Content, Broader Audience Reach
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
For 2021, Discovery says it will produce 5,000 new hours of line ...
- New NBCU Integration Formats Blur Lines Between Ads, Content
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
New formats allow for integrating product ads into existing "canvasses" in show ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- Digital Newspaper Subscriptions Will Exceed Print By 2027
Publishing Insider, - Monday, May 10, 2021
Newspapers are advised to raise prices on digital subscriptions to make ...
- Republican Senator Suggests Treating Facebook Like 'Common Carrier'
Digital News Daily, Wendy Davis - Wednesday, May 5, 2021
On Wednesday, after a Facebook-appointed panel declined to reinstate former President Dona ...