- COVID Content Rush: B2B Consumption Rose 22% Last Year
Email Insider, Ray Schultz - Wednesday, May 5, 2021
High-tech people were the top content consumers, but healthcare professionals have ma ...
- Fox's Tubi Jumps Into Original Content For Its Streaming Service
Television News Daily, Wayne Friedman - Monday, May 3, 2021
Tubi plans more than 140 hours of original, new TV programming, ...
- OpenWeb Integrates With LiveRamp To Focus On Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
OpenWeb's purpose makes the partnership unique. It's a social engagement platform th ...
- Apple Drives Billions In Revenue Through Content
Performance Marketing Insider, Laurie Sullivan - Thursday, April 29, 2021
During its Q1 earnings call, Apple on Wednesday reported its services gro ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform f ...
- Google, Univision Partnership Example Of Accelerated, Sustainable Growth For Everything Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
The 8-year partnership, which includes Google Cloud, YouTube and Search, is o ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-relat ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
Email Insider, Ray Schultz - Monday, April 26, 2021
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- Apple Can't Shake Claims Over iTunes 'Buy' Option
Digital News Daily, Wendy Davis - Thursday, April 22, 2021
A federal judge has refused to dismiss claims that Apple violated Californ ...
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Search marketing experts will say "The Daily Mail" needs help and t ...
- Netflix Dominates 'Demand Share' Of Streamers
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix accounted for the top seven of 10 most in-demand original ser ...
- Can Streamers Break Through With Live TV?
TV Watch, Wayne Friedman - Wednesday, April 21, 2021
Premium streamers will air NFL games on ViacomCBS via Paramount+ and NBCUniversal ...
- Amazon Grows Total Video-Music Spend To $11 Billion
MediaDailyNews, Wayne Friedman - Friday, April 16, 2021
Amazon's total video and music video spend for TV, movies, and oth ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
Netflix's percentage of existing subscribers leaving the service was a low 2. ...
- Here's How Pinterest Intends To Change The Internet
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 7, 2021
"It's time for a kinder internet," according to a video launched tod ...
- 'Forbes' To Auction Winklevoss Cover As An NFT
Publishers Daily, Ray Schultz - Tuesday, April 6, 2021
The proceeds of the crypto auction will be donated to the Committ ...
- Oklahoma Opt-In Privacy Bill Stalls
Digital News Daily, Wendy Davis - Friday, April 2, 2021
An Oklahoma privacy bill that would require companies to obtain consumers' explic ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important conte ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- YouTube TV Now Lets Subscribers Buy And Access YouTube-Purchased Movies
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
YouTube TV subscribers can now search for new titles to buy ...
- B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Email Insider, Ray Schultz - Thursday, April 1, 2021
In one surprising finding, prospects are more positive about gated content th ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What do ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to bran ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will all ...
- White Ops Takes On Human Rebrand
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- P&G Widens The Screen On Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
The company's Widen the Screen program aims to broaden portrayals of Bla ...
- Texas Probe Of Twitter Violates First Amendment, Groups Tell Judge
Digital News Daily, Wendy Davis - Friday, March 26, 2021
"While one may disagree with how online platforms curate lawful content, the ...
- Tech Titan CEOs Look To Algorithms, Transparency To Resolve Section 230 Challenges
Performance Marketing Insider, Laurie Sullivan - Friday, March 26, 2021
The Facebook, Google and Twitter CEOs were grilled for answers regarding chang ...
- Microsoft Ad Suggestions Offers Auto-Apply
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft Advertising users could begin seeing ad suggestions with auto-apply as ear ...