- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting Ads
Digital News Daily, Wendy Davis - Monday, March 22, 2021
A broad coalition of advocacy groups and Big Tech critics are seeki ...
- ViacomCBS Selling $3B In Stock For Streaming Investments
Digital News Daily, Karlene Lukovitz - Tuesday, March 23, 2021
The company, which just launched Paramount+, spent about $15 billion on conte ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- Wikipedia Wants Tech To Pay Up For Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
The Wikimedia Foundation earlier this week announced the launch of a commerci ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias cha ...
- Samsung Warns Of Deeper Semiconductor Shortage
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2021
Advertisers, not just in the electronics industry, thinking that a semiconductor shorta ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- Google Blocked 99 Million Fake COVID-19 Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 17, 2021
The blocked topics range from fake miracle cures and vaccine doses ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficie ...
- Microsoft Advertising Makes Static Headlines Available For Dynamic Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
Advertisers can now use static headlines in their Microsoft Advertising Dynamic Sear ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands disce ...
- Facebook Australia News Ban Fiasco Missed The Mark
Digital News Daily, Andrew Mason - Monday, March 15, 2021
Facebook and the Australian government have reached an agreement to restore ne ...
- Google Calls Microsoft An Opportunist That Could Break The Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Kent Walker, Google SVP of global affairs, wrote that as competition ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions ...
- Twitter Slowed By Russian Authorities For Banned Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
Russian authorities Wednesday said they slowed the speed of users' uploading ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
A bill being introduced Wednesday by U.S. lawmakers would make it easi ...
- Disney+ Hits 100 Million Paid Global Subscribers, Surpasses Previous Estimates
Television News Daily, Wayne Friedman - Tuesday, March 9, 2021
An initial estimate at Disney+'s launch in November 2019 forecast the premi ...
- With Paramount+ Launch, Rise Of Big Streaming Is Complete
TVBlog, Adam Buckman - Wednesday, March 3, 2021
We now have an entire TV industry that has adopted and prioritiz ...
- New Instagram Tool Enables Multiple Livestream Participants
Video Insider, Karlene Lukovitz - Tuesday, March 2, 2021
Live Rooms expands the number of Live participants possible from one ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that wi ...
- Where Marketers Plan To Spend Local Budgets In 2021
Performance Marketing Insider, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spe ...
- Apple Privacy Settings Unlawful, Critic Tells Congress
PolicyBlog, Wendy Davis - Thursday, February 25, 2021
"Apple's conduct violates current antitrust law and threatens to inflict irreparable ha ...
- TV Gets Plus-Sized As Paramount+ Launches Next Week
TVBlog, Adam Buckman - Friday, February 26, 2021
Revivals of shows are a big part of Paramount+. The one maki ...
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
Microsoft has joined a group of European publishers in an effort ...
- Could Facebook Send Big Checks To TV News Networks In The Future?
TV Watch, Wayne Friedman - Monday, February 22, 2021
Maybe the social network is seeing what's coming -- major deregulation. ...
- Murdoch Forces Google's Hand With Payment Plan For News
Publishing Insider, - Thursday, February 18, 2021
The agreement comes as Google faces the possibility of being forced ...
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2021
News Corp. this morning announced what it described as a "historic" three-ye ...
- 'NYT' Tests Paid Model For Kids' Digital Subscriptions
Publishers Daily, Ray Schultz - Monday, February 15, 2021
The product would feature how-to content on crafts, physical activities and oth ...