Here's How Pinterest Intends To Change The Internet

Jonathan Van Ness wants to be remembered as someone who encouraged others to view vulnerability as strength and express their feelings without the fear of being dehumanized.

“We can have conversations and be constructively critical when appropriate,” he said. “But there’s a difference between being constructively critical, and then being dehumanized and vilified.”

When asked by Pinterest Head of Content Aya Kanai to describe the legacy he wants to leave, the podcast host, activist, actor, author, and television personality said, it would be as “someone who encourages people to process their feelings without being afraid.”

Pinterest on Wednesday became the latest to launch a Creator Fund to pay a small group of influencers to create content for the platform.

The fund will provide $500,000 in cash and media to small groups of influencers throughout 2021. The company said it will launch the program with eight creators who come from under-represented backgrounds.



TikTok launched a $200 million fund in 2020. In TikTok’s case, creators must be 18 years or older, post content on a regular basis that abides by TikTok’s community guidelines, and meet a follower threshold.

Pinterest’s Creator Code is a mandatory set of guidelines focused on educating and building a community around inclusive and compassionate content. It’s the next move in Pinterest’s ongoing pursuit to build an inspiration network and follows a long series of tools the platform has announced to help build a more positive internet.

“It’s time for a kinder internet,” according to a video launched today by Pinterest, which some influencers say encourages positive mental outlook and well-being.

The idea centers on promoting a safer and more inclusive environment, including new Comment Moderation tools.

The Creator Code is a mandatory set of guidelines that lives in the product. The code outlines specific rules that Creators must follow.

  • Be kind: Ensure content doesn’t insult or put others down
  • Check my facts: Make sure information is accurate and factual
  • Be aware of triggers: Practice discretion when it comes to visually sensitive content 
  • Practice inclusion: Never intentionally exclude certain groups or communities
  • Do no harm: Make sure any call to action or challenge is safe  

The Comment Moderation tools includes a “positivity reminder” to those pinning on the platform if they attempt to post a hateful or offensive remark. The moderation tools use machine learning to detect and remove bad comments, new spam prevention signals and allowing creators to highlight up to three comments on published content. 

The moderation tools include:

  • Positivity Reminders for Pinners to adhere to our guidelines and reconsider potentially offensive comments before posting
  • Comment Moderation Tools for Creators including comment removal and keyword filtering
  • Creators can feature up to three comments within the comment feed to highlight positive feedback  
  • New Spam Prevention Signals using machine learning to detect and remove bad comments

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