- Streaming Forecast To Drive Content Spending Past $220 Billion
Research Intelligencer, - Monday, December 20, 2021
Comcast and Disney spend the most on content, including scripted content a ...
- Videos On Twitter Now Feature Automatic Captions
Digital News Daily, Colin Kirkland - Wednesday, December 15, 2021
Users will now be able to watch videos without sound -- ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Facebook Announces New Options For Livestream Creators
Digital News Daily, Colin Kirkland - Friday, December 10, 2021
"Featured Links" allows live streamers to add third-party links to live broadcas ...
- Twitter Urges Judge To Nix Trump's 'Censorship' Lawsuit
Digital News Daily, Wendy Davis - Friday, December 10, 2021
"The government (and courts) cannot force the private operator of an onli ...
- Adobe Unveils Drag-And-Drop Content Creation Tool
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Creative Cloud Express streamlines the process to help brands post content, Ado ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- FTC Should Investigate Facebook Over 'Hate Speech,' Senator Cantwell Urges
PolicyBlog, Wendy Davis - Thursday, December 9, 2021
"Facebook has long made claims about the safety of its product f ...
- OpenWeb Partners With NewsGuard To Combat Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb comb ...
- Influencer Marketing Surges 42% To $13.8B In 2021
Digital News Daily, Colin Kirkland - Wednesday, December 8, 2021
The market is projected to expand at a more moderate 9%, risi ...
- Lytics Unveils Free Data-Connection Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
The new Cloud Connect can help brands connect data in cloud warehous ...
- 5 Trends Set To Disrupt Health Marketing In 2022
MediaDailyNews, Andrea Palmer - Wednesday, December 8, 2021
It's been a year of explosive growth and incredible upheaval in healt ...
- Google Updates Political Ads Content Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Google has ended some election ad exemptions and changed its content polici ...
- Deloitte Digital Acquires Content Agency Madras Global
Email Marketing Daily, Ray Schultz - Tuesday, November 30, 2021
The combined firms will facilitate personal content at scale in diverse channel ...
- Comcast Has A Hulu Predicament: Keep Or Sell?
TV Watch, Wayne Friedman - Monday, November 29, 2021
NBCU needs to make a big decision soon -- sell off i ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- Study Finds Social Users Seek Inspiration, Many Plan To Unfollow Undesirable Accounts
MediaDailyNews, Colin Kirkland - Tuesday, November 23, 2021
Key takeaways of the study include users' increased screen time over t ...
- House Democrats Reintroduce Sweeping Ad-Targeting Restrictions
Digital News Daily, Wendy Davis - Thursday, November 18, 2021
Two House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Facebook Leans Into Content Controls: Unveils New Tools For Advertisers, Users
MediaDailyNews, Colin Kirkland - Thursday, November 18, 2021
A series of new tools will help both users and advertisers customi ...
- Ohio Sues Facebook Over Statements About 'Harmful' Content
Digital News Daily, Wendy Davis - Tuesday, November 16, 2021
Facebook duped investors by misrepresenting its policies regarding "misinformation" and "harmful content ...
- Study: When It Comes To News, Twitter Is A Mixed Bag
Digital News Daily, Colin Kirkland - Monday, November 15, 2021
Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrat ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
A third of social media users engage with organic content from bran ...
- NBCU Expands Partnership Strategy, Strikes Deal With Holler
Television News Daily, Wayne Friedman - Thursday, November 11, 2021
NBCU and Holler will partner to create "shareable stickers" within Venmo's payme ...
- Disney Corporate-Wide Content Has High Demand, Netflix Dominates Digital Originals
Television News Daily, Wayne Friedman - Thursday, November 11, 2021
Analysts project Disney+ will need to ramp up original content production spendi ...
- Microsoft To Integrate Teams With Facebook Parent Meta's Workplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
The "shared vision" between Meta and Microsoft could go further, as th ...
- New Research Charts How Digital News Consumption Eclipsed Traditional Channels
Publishing Insider, Tony Silber - Wednesday, November 10, 2021
Pew finds a large majority of U.S. adults (84%) say they g ...
- Passion: The Driving Force of Fair Harbor's Eco-Friendly Fashion Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really whe ...
- Pinterest Lures Scotch Brand To Holiday Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
The holiday season and rise in searches on Pinterest prompted Scotch Bra ...
- Upgrade Your Marketing To Boss Level By Using In-Game Marketing Power Ups
Digital News Daily, Dave Tice - Friday, November 5, 2021
For marketers, the potential audience playing console games is compelling, but h ...