- Manscaped Grows Out Branding with OOH
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
When the male grooming brand Manscaped has something big to say, y ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
Curran, a 17-year veteran of digital media services, most recently served ...
- DemandLab Debuts B2B Measurement, Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, March 20, 2023
The tool from B2B digital marketing agency DemandLab enables large brands ...
- It's Morning Again On Planet Earth
RTBlog, Joe Mandese - Monday, March 20, 2023
"The data clearly debunks the perception of globalization going into reverse gea ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Video Varoom: Brands Are Spending More On This Form Of Content
Email Insider, Ray Schultz - Monday, March 13, 2023
Video delivers the best ROI, and most firms are using it ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- Moore Digital Names Two Executives To Serve Nonprofit Fundraisers
Email Marketing Daily, Ray Schultz - Tuesday, February 7, 2023
Adva Priso will be chief strategy officer and Bonnie Huey will ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 8, 2023
"It's a tough decision to make, to really put yourself first, a ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- B2B Firms See Online Brand Impact As More Important Post-Pandemic, UK Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Visual identity is a strong branding factor, Motion Marketing reports. ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Marketing Budgets Are Rising, With Print Getting A Share, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
Most firms see a recession as a strategy opportunity to gain mark ...
- Creative All Star: Kinney Edwards
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
For Kinney Edwards, the substance of campaigns is key and relies ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- Jackpot.com Exec's Winning Marketing-Tech Combo
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 22, 2022
"We're all so crazy raw these days. I don't know if you' ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 9, 2022
Email is one of the main channels used, and email addresses a ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is testing affiliate marketing for Shorts in the U.S. with creator ...
- FEC Proposes Regulation To Ensure Transparency For Digital Political Ads
MAD, Fern Siegel - Monday, November 14, 2022
As the financial and political stakes escalate, the agency wants to bri ...
- Transforming Brand Values into Tangible Actions
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Patagonia's mission statement is: we're in business to save our home plane ...
- Drive & Persistence Makeup This Estee Lauder Ecomm Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 8, 2022
"I wanted to be at the top of my game, whatever th ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- 5W Digital Starts An Email Marketing Division
Email Marketing Daily, Ray Schultz - Monday, October 24, 2022
The new marketing division will help clients of 5W Public Relations execu ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...