- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- CaliberMind Debuts New Funnel Tools For B2B Marketers
Email Marketing Daily, Ray Schultz - Wednesday, October 19, 2022
CaliberMindFunnels blends data from every touchpoint, the company says. ...
- Transforming & Moving Forward With Finance of America's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, October 11, 2022
"I hope this is encouraging for people to say, if you kn ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Yumi Co-Founder Swings Big & Hits Her Target
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 29, 2022
"Maybe we hit a wall, but we just got to keep tryi ...
- Udacity's Trailblazing CMO Leading Their Own Path
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 22, 2022
"I needed to use my position or needed to use the visibili ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Oakley's Cultural Marketer Embraces Change, Grit & Balance
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 13, 2022
"I realized very quickly that in order to go up and mo ...
- Brick Marketing Offers Digital Consulting Service
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Brick Marketing can help brands with strategic issues and campaigns, the compa ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study
Digital News Daily, Colin Kirkland - Friday, August 26, 2022
Marketers recognize the need to be better educated about accessibility and co ...
- Born To Shine...A Kendra Scott Founder Leads In Style
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 29, 2022
"We just rolled up our sleeves and together made magic happen ...
- Eastwood, Bialik Win Suits Alleging False CBD Endorsements
Marketing Daily, Steve Ellwanger - Friday, August 19, 2022
Eastwood got $2 million after a year's litigation; Bialik got action aft ...
- Star Gazing With A Foot Firmly On The Ground: Amazon Prime Video "Cosmic Love's" Astrologer's Guide To Brand Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 15, 2022
"It was so eerily accurate about people's personalities, that it was ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 8, 2022
"It was just really important for me to try, fail, try agai ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- New Google Tool Increases Programmatic Ad Cost Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google on Wednesday announced a program to help advertisers and publishers veri ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- Hyundai CMO: Driving Demand & Human Connection
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 28, 2022
"I didn't go exactly where I thought I was going to ...
- Sendinblue Names Yvan Saule As Chief Technology Officer
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
Saule previously was VP of engineering at ecommerce platform Octopia. ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 25, 2022
But many see skills and measurement as key barriers to growth, WA ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- TV Networks, What Are Your TV Marketers' Customer Acquisition Costs?
TV Watch, Wayne Friedman - Thursday, July 21, 2022
E-commerce marketers now lose $29 for every new customer acquired, according ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- For Influencers/Creators It's More About Passion Than Money, New Study Finds
MAD, Steve McClellan - Monday, July 11, 2022
The report is from Stagwell's MMI and Harris Poll, which found th ...