- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- Discovery+ Bows Two New Interactive CTV Ad Formats
Digital News Daily, Karlene Lukovitz - Thursday, May 26, 2022
One clickable format generates a promotional followup email, while the other allo ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Television News Daily, Wayne Friedman - Monday, May 23, 2022
The estimated media value of advertising from March 23-May 22 placed ...
- Discovery+ Becomes Roku Channel's First Ad-Supported Premium Sub Offering
Digital News Daily, Karlene Lukovitz - Wednesday, May 11, 2022
Both the ad-free and ad-supported tiers of Discovery+ are now available throu ...
- Some New TV Shows Are The Same, But 10% Different
TVBlog, Adam Buckman - Wednesday, May 4, 2022
The new "Star Trek: Strange New Worlds" on Paramount+ is different fr ...
- Warner Bros. Discovery Won't 'Overspend' to Drive Subs; Discovery Q1 Subs Up 2M, Advertising Up 5%
Digital News Daily, Karlene Lukovitz - Wednesday, April 27, 2022
The new company will "invest in scale smartly," hewing to a go ...
- Kilar, Sarnoff, Forssell Exit WarnerMedia Ahead Of Discovery Merger
Digital News Daily, Karlene Lukovitz - Wednesday, April 6, 2022
The official close of the $43-billion merger is now expected by week ...
- Video Streamers' National TV Spend Continues To Climb
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
Video streaming platforms' paid national TV advertising continues to soar year-to-date ...
- HBO Max, Discovery Apps To Be Merged, Following A Bundle Period
Digital News Daily, Karlene Lukovitz - Tuesday, March 15, 2022
It will take at least months to integrate the technology and devel ...
- Creating A Compelling Discovery, HBO Super App Could Be Tricky
Video Insider, Karlene Lukovitz - Tuesday, March 15, 2022
Can a combined app offer benefits sufficient to attract enough new subscribe ...
- CNN+ To Launch At $2.99, Rise To $5.99, Ad-Supported Version And HBO Max Bundle In Wings
Digital News Daily, Karlene Lukovitz - Thursday, March 3, 2022
WarnerMedia had already made it clear that CNN+ will not be ...
- Discovery Q4 Revenue Grows 10%, Zaslav Touts 'Smart' Streaming Content Spend
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
For the new company Warner Bros. Discovery, the focus will be ...
- Relevance Trumps High Streamer Ad Loads, Discovery+ Is Prime Example
Video Insider, Karlene Lukovitz - Tuesday, January 25, 2022
Discovery+ is perceived as having high ad loads, but they were deem ...
- Video Streamers Spike Q4 Ad, Promo Spend, Impressions Up 12% Vs. Q3
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
The bulk of advertising and promotional messaging was placed on NFL footbal ...
- More U.S. Consumers 'Binge And Bail' On Streaming Apps
Research Intelligencer, - Tuesday, December 21, 2021
Subscribers to video apps may be more likely to cancel service aft ...
- SiriusXM Offers Free 12- And 3-Month Subs To Discovery+
Digital News Daily, Karlene Lukovitz - Thursday, December 16, 2021
Subscribers to the satellite radio brand's Platinum VIP plan can now g ...
- Forecast: Discovery-WarnerMedia Among Top 4 Streamers, 200M Global Subs By 2026
Television News Daily, Wayne Friedman - Monday, November 8, 2021
Discovery is working to align its technology platform with HBO Max ...