- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across Teams
Email Insider, Ray Schultz - Wednesday, June 22, 2022
Brands that align systems across teams drive more revenue and provide ...
- Red Sift Gears Up To Drive BIMI Use In Apple Mail
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
Apple said last week that it will support BIMI starting in Septem ...
- Litmus Launches Marketplace And New Email Builder Tool
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
The changes allow email senders to activate integrations from one location, t ...
- ActiveCampaign Appoints Sameer Kazi As President
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
Email automation platform ActiveCampaign has named Sameer Kazi as president and Kel ...
- Harvard Business Review's Email Education
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Three years ago, HBR used email to push out one promotion p ...
- Connecting with Consumers via Digital Content
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
Evolving from a product to a brand at speed through digital conten ...
- Making The Most Of CRM And Marketing Automation
Around the Net in Email, Ray Schultz - Tuesday, June 21, 2022
Marketing has been disrupted by the events of the past two year ...
- Privacy Puzzle: Consumers Want Personalization, But Don't Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, June 21, 2022
Consumers say they are comfortable as long as firms are using first-par ...
- Microsoft Outlook Down For Some Users, Company Says
Email Marketing Daily, Ray Schultz - Tuesday, June 21, 2022
Users are experiencing delays in sending or receiving email messages. ...
- Stylitics And Wunderkind Partner On Triggered Merchandise Emails
Email Marketing Daily, Ray Schultz - Tuesday, June 21, 2022
Retailers can add items and styling ideas to cart abandonment emails, t ...
- Braze Names Astha Malik As Chief Marketing Officer
Email Marketing Daily, Ray Schultz - Tuesday, June 21, 2022
Malik will oversee all global marketing functions at customer engagement platform Br ...
- The UK's Proposed Version Of GDPR Is Quite Different From The EU's
Around the Net in Email, Ray Schultz - Monday, June 20, 2022
The UK is seeking to make its privacy rules more friendly ...
- Google Tightens Up Email Client Access
Around the Net in Email, Ray Schultz - Monday, June 20, 2022
Google has started locking down its services so that users must provi ...
- Dark Web Fire Sale: Prices Are Going Down For Personal Information
Email Insider, Ray Schultz - Monday, June 20, 2022
Cyber criminals can now obtain a complete workup on a person f ...
- People Working At Home Remain On Email Into The Night: Study
Email Marketing Daily, Ray Schultz - Monday, June 20, 2022
Most employees appreciate notifications at any hour, Zimbra reports. ...
- Phonexa Debuts Tool To Help Brands See Landing Page Friction Points
Email Marketing Daily, Ray Schultz - Monday, June 20, 2022
New offering provides data analytics to improve conversion, the company says. ...
- Cloudflare Adds Email Security And Other Capabilities To Zero Trust Platform
Email Marketing Daily, Ray Schultz - Monday, June 20, 2022
Every firm has its own definition of Zero Trust, CEO Michael Prin ...
- Zimbra Patches Flaw That Could Open Users To Attack
Around the Net in Email, Ray Schultz - Friday, June 17, 2022
Business email platform Zimbra has patched a Memcached injection flaw that cou ...
- Good Apple, Bad Apple: MPP Has Had Positive And Negative Results
Email Insider, Ray Schultz - Friday, June 17, 2022
Email senders are facing deliverability problems. But there there has been ...
- Report: 70% Of U.K. Consumers Worry About Digital Security
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
And 27% say they have been a victim of data loss, ...
- Apple Joins List Of BIMI Supporters
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
Company will introduce branding-security feature in its next iOS release. ...
- One-Stop Shopping Offered At B2B Retail Solutions Marketplace
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
Plum features offerings from third-party providers in six categories, including marketing a ...
- Making Cross Channel Messaging More than the Sum of Its Parts
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Email remains the main fundraising funnel for political campaigns. But as S ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- Consumers Say: Make Us Laugh To Earn Our Business
Around the Net in Email, Ray Schultz - Thursday, June 16, 2022
Consumers want to laugh. They prefer brands to be funny in ema ...
- The Email Click-Clock: Which Verticals And Message Types Have The Best Metrics
Email Insider, Ray Schultz - Thursday, June 16, 2022
Personalized emails resonated most with consumers, judging by the results, Moengage repo ...
- Two Email Service Vendors Field Texting Products
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Bluecore and Validity each seek to provide access to consumers in t ...
- Firms Seek To Add Channels, Expand Customer Engagement In Next 12 Months: Study
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Brands hope to improve their customer experience and improve personalization by explori ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Data Science Helps Brands Personalize Their Email
Around the Net in Email, Ray Schultz - Wednesday, June 15, 2022
Maybe brands can’t take all their customers out for coffee. But th ...