- Report: 70% Of U.K. Consumers Worry About Digital Security
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
And 27% say they have been a victim of data loss, ...
- Apple Joins List Of BIMI Supporters
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
Company will introduce branding-security feature in its next iOS release. ...
- One-Stop Shopping Offered At B2B Retail Solutions Marketplace
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
Plum features offerings from third-party providers in six categories, including marketing a ...
- Making Cross Channel Messaging More than the Sum of Its Parts
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Email remains the main fundraising funnel for political campaigns. But as S ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- Consumers Say: Make Us Laugh To Earn Our Business
Around the Net in Email, Ray Schultz - Thursday, June 16, 2022
Consumers want to laugh. They prefer brands to be funny in ema ...
- The Email Click-Clock: Which Verticals And Message Types Have The Best Metrics
Email Insider, Ray Schultz - Thursday, June 16, 2022
Personalized emails resonated most with consumers, judging by the results, Moengage repo ...
- Two Email Service Vendors Field Texting Products
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Bluecore and Validity each seek to provide access to consumers in t ...
- Firms Seek To Add Channels, Expand Customer Engagement In Next 12 Months: Study
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Brands hope to improve their customer experience and improve personalization by explori ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Data Science Helps Brands Personalize Their Email
Around the Net in Email, Ray Schultz - Wednesday, June 15, 2022
Maybe brands can’t take all their customers out for coffee. But th ...
- GOP Wants To Prohibit Email Providers From 'Censoring' Political Messages
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Republican Sen. John Thune said Tuesday that he will introduce legislation th ...
- Email Sidekick: B2B Marketers Take A Hard Look At Direct Mail
Email Insider, Ray Schultz - Wednesday, June 15, 2022
Digital fatigue is causing many B2B brands to consider physical mail. B ...
- Vercom Completes MailerLite Acquisition
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
The Polish firm expands its presence in the global Communications Platform ...
- Attentive Offers Two-Way Texting Service
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
Attentive facilitates interactions throughout the customer journey, the company says. ...
- Jebbit Debuts New Zero-Party Data Tools
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
The new features are designed to help ecommerce brands create more personaliz ...
- Trump Email Fundraising Pulled In $250 Million After Election, Committee Says
Around the Net in Email, Ray Schultz - Tuesday, June 14, 2022
The Trump campaign’s fundraising emails brought in $250 million. But the mon ...
- Privacy Tango: Consumers Want Personalization, And Will Share Details To Get It
Email Insider, Ray Schultz - Tuesday, June 14, 2022
But they are turned off when emailed too often, Movable Ink repo ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Blueshift Integrates Its Engagement Platform With Snowflake
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
The move will fuel cross-channel campaigns, the company says. ...
- Study: Consumers Prefer Texting To Email For Some Marketing Messages
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
But email maintains a shrinking lead for promotional offers, EZTexting reports. ...
- Health Data Is Being Harvested: Report
Around the Net in Email, Ray Schultz - Monday, June 13, 2022
Healthcare data is being harvested to target patients with ultra-personalized ads. ...
- Cloud Forecast: Firms Are More Mature As IT Drives Usage And Management
Email Insider, Ray Schultz - Monday, June 13, 2022
Data warehouses and data lakes rank near the top of cloud u ...
- U.S. Shoppers Say: We Like Being Called Cheap
Email Marketing Daily, Ray Schultz - Monday, June 13, 2022
Seventy percent of consumers are confident they can find a bargain ...
- Hightouch Expands Data Activation Partnership With Snowflake
Email Marketing Daily, Ray Schultz - Monday, June 13, 2022
Joint clients can now activate data for CRM, email personalization and oth ...
- What To Ask Email Platform Vendors
Around the Net in Email, Ray Schultz - Friday, June 10, 2022
Email marketers seeking a new platform have to exercise care. They shou ...
- The Benchmark Battle: How Email Senders Are Faring With Their Metrics
Email Insider, Ray Schultz - Friday, June 10, 2022
Most firms sent more email in 2021, but they faced process-related challenge ...
- Tealium To Employ Merkury, New Cookieless ID Tool From Merkle
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Merkury combines first-party offline and online records within a single ID, Merk ...
- NFT Marketers Warned: Make Sure You Observe Privacy Rules
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Disclosure is required if email signups are being used for targeted advertisin ...
- Vivaldi Debuts Email Client Seven Years After Saying It would
Around the Net in Email, Ray Schultz - Thursday, June 9, 2022
Browser firm Vivaldi has finally released an email client for consumers sev ...