- What To Ask Email Platform Vendors
Around the Net in Email, Ray Schultz - Friday, June 10, 2022
Email marketers seeking a new platform have to exercise care. They shou ...
- The Benchmark Battle: How Email Senders Are Faring With Their Metrics
Email Insider, Ray Schultz - Friday, June 10, 2022
Most firms sent more email in 2021, but they faced process-related challenge ...
- Tealium To Employ Merkury, New Cookieless ID Tool From Merkle
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Merkury combines first-party offline and online records within a single ID, Merk ...
- NFT Marketers Warned: Make Sure You Observe Privacy Rules
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Disclosure is required if email signups are being used for targeted advertisin ...
- Vivaldi Debuts Email Client Seven Years After Saying It would
Around the Net in Email, Ray Schultz - Thursday, June 9, 2022
Browser firm Vivaldi has finally released an email client for consumers sev ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Substack Says Email Delivery Problem Is Fixed
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The company notes that some posts from Thursday morning were delayed. ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Firm Promotes Text Alerts To Save Abandoned Shopping Carts
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
ProTexting claims email is not as effective as text when sending remind ...
- Movable Ink Debuts AI-Based Digital Content Engine
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
Da Vinci, a new technology for delivering individualized content, can help bran ...
- The End Of The 'Spray And Pray' Technique in Email
Around the Net in Email, Ray Schultz - Wednesday, June 8, 2022
Sheer persistence and a “spray and pray” approach no longer work ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online Selling
Email Insider, Ray Schultz - Wednesday, June 8, 2022
Salesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Salesforce Enhances Marketing And Commerce Clouds, Adds Several App Partners
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
Salesforce has unveiled several enhancements to its Marketing and Commerce Clouds ...
- SparkPost Email Tracking Tool Offered On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
The Salesforce Marketing Cloud can help brands monitor email performance -- the ...
- ActiveCampaign Launches No-Code Data Tool
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
The company offers custom workflows with no developers needed, it says. ...
- Email Marketers Are Loving BIMI
Around the Net in Email, Ray Schultz - Tuesday, June 7, 2022
Marketers are warming up to BIMI (Brand Indicators for Message Identification). Here&rsquo ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Direct Marketing Club Of New York Rebrands As Marketing Club Of New York
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
"All the attributes that have traditionally made direct marketing powerful - dat ...
- PathFactory Names Christine Polewarczyk To Senior Product Marketing, Research Role
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Polewarczyk joins PathFactory from Forrester, where she led B2B content research. ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Martech is the top area for involving the procurement department, and creati ...
- United States Is The Most Data-Breached Country
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 7, 2022
Cybersecurity company Surfshark on Tuesday released findings compiled from 18-years of da ...
- Apple Makes Updates To Search In Mail, Spotlight And Safari
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
Apple hosted its Worldwide Developers Conference 2022 on Monday, announcing many n ...
- How To Choose Blogs Or Emails For Travel Brands
Around the Net in Email, Ray Schultz - Monday, June 6, 2022
Travel marketers sometimes find themselves choosing between blogs and email marketing. He ...
- Questions To Ask When Investing In Email Software
Around the Net in Email, Ray Schultz - Monday, June 6, 2022
Companies must ask themselves some tough questions when deciding whether to inve ...
- Orphaned Carts: Why Shoppers Give Up On The Buying Process
Email Insider, Ray Schultz - Monday, June 6, 2022
One study points to shipping costs, and that sounds just about ri ...
- Startup Teams With WhatsApp, Offers Tools To Help SMBs Hyper-Personalize Emails
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
Factoreal announces new email features and is teaming up with WhatsApp. ...
- Email Client Superhuman Lays Off 22% Of Staff
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
Superhuman CEO Rahul Vohra says the move will help the company bui ...
- GoSecure And TPx Launch Email Inbox Protection Service
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
With the launch of the tool, GoSecure and TPx are looking ...
- Email Practices That May Harm Banks
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Consumers are annoyed—and worse—by redundant emails from banks. For instance, a custom ...
- Five Years Of Retail Personalization
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Retailers have greatly increased their use of personalization since 2017. Here a ...