- Smart Meters Could Help Energy Brands Gain Consumer Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, June 16, 2015
The introduction of smart meters to British households over the next fi ...
- Telsa Energy Battery Powers Home, Business
Around the Net in Mobile, Gavin O'Malley - Friday, May 1, 2015
Elon Musk wants to change the way the world uses energy. Tes ...
- New Tesla Batteries Store Solar Energy For Homes And Businesses
Marketing Daily - Top of the News, Thom Forbes - Friday, May 1, 2015
Tesla Motors CEO Elon Musk late yesterday touted his company's new Tes ...
- Timex Counting Down To Earth Hour
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2015
To drive sharing, the company has pulled together a group of Instagr ...
- 'Golden Sisters' Old Wives Tales Tout Volkswagen TDI Clean Diesel
Marketing Daily, Karl Greenberg - Monday, March 16, 2015
The trio touts the cars by articulating "old wives tales" about diese ...
- BSSP Laughs With Funny Or Die, Sunrun
MAD, Larissa Faw - Tuesday, January 20, 2015
BSSP worked with production company Gifted Youth, a division of Funny ...
- Mophie Bets On Exciting Super Bowl
Marketing Daily, Aaron Baar - Tuesday, January 20, 2015
Mobile battery case maker Mophie will be looking to make a na ...
- Search Has Its Head In The Cloud And Hands In Reducing Global Warming
SearchBlog, Laurie Sullivan - Monday, January 19, 2015
Searching the Internet contributes to global warming, but tech giants have beg ...
- Electric Vehicles Get Cheaper And Extend Their Range
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 13, 2015
Even as gas prices hit their lowest points since the recession ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, December 17, 2014
ExxonMobile secured a spot in the top 10 after an 18% increa ...
- Plunging Gas Prices Put Consumers, Retailers In A Holly Jolly Mood
Marketing Daily - Top of the News, Thom Forbes - Friday, December 12, 2014
Shopkeepers are rejoicing as gas prices continue to tumble, job figures impro ...
- Solar Panel Benefit Program Is A Win, Win, Win, Win, Win Collaboration
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 23, 2014
It would appear that everybody wins in a novel employee benefit progr ...
- Climate Activists Have Their Say; Rockefeller Fund Adds Its Voice
Marketing Daily - Top of the News, Thom Forbes - Monday, September 22, 2014
In the wake of marchers in cities around the world protesting clima ...
- NRG Energy Taps Innocean As AOR; Launches 'Power' Campaign
MAD, Larissa Faw - Wednesday, September 17, 2014
First up, the companies are developing a multi-faceted initiative to raise awarene ...
- Capping California
Marketing: Green, Benny Thomas - Wednesday, August 13, 2014
Much has been said about the liberal, progressive mindset of the sta ...
- Calif. Bear Pushes Wise Energy Use
Marketing Daily, Aaron Baar - Saturday, June 21, 2014
In an effort to get Californians to be even more energy- a ...
- E.ON Split With DigitasLBi Prompts Repitch
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
The Drum is reporting that DigitasLBi is declining to repitch for t ...
- FirstEnergy Celebrates Off-field Linemen
Marketing Daily, Aaron Baar - Friday, May 9, 2014
"People don't like their utility that much, especially when the power's out ...
- AMV BBDO And PHD Win GBP85m Smart Meter Campaign
Around the Net In MAD London, Sean Hargrave - Friday, May 9, 2014
Abbott Mead Vickers BBDO is to be handed the creative brief, a ...
- Cutwater SF Launches 'Brilliant' Solar Campaign
MAD, Larissa Faw - Wednesday, May 7, 2014
The new campaign is for client solar power company Sunrun and ...
- Energizer Bunny Will March To Its Own Beat
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 1, 2014
The Energizer Bunny is taking its "positive energy" and setting up i ...
- Fictional Ewings Make Jump Into Real World
Marketing Daily, Aaron Baar - Friday, February 14, 2014
"We wanted to bring Season Three back in a big way, a ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- Industry Talks Tech And DC Currents In D.C.
Marketing Daily, Karl Greenberg - Wednesday, January 22, 2014
The Washington Auto Show is unique. It is the only international au ...
- How To Sell Clean Energy And Green Products When They Cost Less
Marketing: Green, Ted Page - Wednesday, January 22, 2014
Marketing clean energy or any green product has always had to re ...
- Fuel Cells And Tech Talk In L.A. And Tokyo
Marketing Daily, Karl Greenberg - Monday, December 2, 2013
A little over a week ago, an automotive version of Thanksgivukkah to ...
- More Electricity In U.S. Autos; Consumers Still Wary
Marketing Daily, Karl Greenberg - Tuesday, November 12, 2013
Kia Motors is bringing a version of Kia Soul to compete again ...
- Customers Are Real Energy Monsters, Says PECO
Marketing Daily, Aaron Baar - Thursday, October 17, 2013
Having previously characterized aging or inefficient appliances as energy-wasting monsters, Philadelphia pow ...
- Tesla Challenged On Pricing
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 17, 2013
More signs that the Tesla is more than a passing figment ...
- Hertz Reinvents Car Rental As A Road Trip
Marketing Daily, Laurie Petersen - Wednesday, August 14, 2013
Instead of lines, the reinvented retail locations offer concierge style service, iP ...