- 'The Daily Beast's Obsessed' Launches -- For Streaming Entertainment Fans
Publishers Daily, Ray Schultz - Monday, August 15, 2022
Paramount+ is the initial launch sponsor of new entertainment product. ...
- 'AV Club' Blockbusters: Entertainment Site Has New Features And Feel
Publishers Daily, Ray Schultz - Thursday, August 11, 2022
Q&A with "AV Club" Editor in Chief Scott Robson. ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- Games Adults Play: ABC's 'Final Straw' Defines Our Era of Immaturity
TVBlog, Adam Buckman - Tuesday, August 9, 2022
The game show is similar to Jenga, and also to the pili ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Fila Signs Multiyear Sports Marketing Agreement With Havas
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2022
Havas Sports & Entertainment Italia will handle the assignment, which includes curre ...
- Young Gamers Are Embracing The Metaverse, Study Shows
Digital News Daily, Colin Kirkland - Tuesday, July 26, 2022
A report from Bain & Company shows young gamers are spending mo ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
Video Insider, Karlene Lukovitz - Tuesday, July 26, 2022
The latest Hub video monetization study also finds viewers' estimates of the ...
- Does ESPN/ESPN+ Want To Play A New Ball Game?
TV Watch, Wayne Friedman - Monday, July 25, 2022
The big entertainment-focused streamers never seem to put sports front and cente ...
- Audi Partners With Netflix For Action Thriller
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2022
"The Gray Man," which debuts on the streaming service July 22, featur ...
- 'Rick and Morty' Creator Announces More NFT 'Krap"
Digital News Daily, Colin Kirkland - Wednesday, July 20, 2022
The Krapopolis website features a collection of utility-focused NFTs called "Krap Chickens ...
- G2 Esports Partners With Herman Miller Gaming
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2022
G2's other commercial partners include Logitech, New Era, Ralph Lauren, adidas, Betwa ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
He joins from Omnicom's Optimum Sports unit, and has more than ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Photographers Organizations Urge Court To Reinstate Claims Against Instagram
Digital News Daily, Wendy Davis - Wednesday, July 13, 2022
The National Press Photographers Association and other groups are siding against Instagr ...
- Almonds Are 'Weapons Of Wellness' In Thor Movie Partnership
Marketing Daily, Steve Ellwanger - Wednesday, July 13, 2022
After Marvel Studios saw a spot in which an almond-eating woman spli ...
- Use Social Media To Mobilize 'Minions'
Marketing Insider, Aaron Paquette - Wednesday, July 13, 2022
Learn from the example of the latest "Minions" film, which used soci ...
- Brace Your Streaming Self: Might 'HBO Min' Be Coming?
TV Watch, Wayne Friedman - Wednesday, July 13, 2022
The Discovery CEO may be more the TV-media centric boss for a ...
- What's In The Sky(y)? Why, It's A 'Nope'-Themed Vodka Campaign
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Skyy, the film's "official spirit partner," says the movie will have "wi ...
- Post-Pandemic Play: The Rebirth Of Live Entertainment
MediaDailyNews, Maxine Gurevich - Monday, July 11, 2022
People are now ready to dive fully into live events, and th ...
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College Basketball
Television News Daily, Wayne Friedman - Friday, July 1, 2022
NBA-fueled live programming on TNT and ESPN in Q2 helped those networ ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Game Shows Now Take Up A Third Of ABC Summer Prime Time
TVBlog, Adam Buckman - Thursday, June 30, 2022
Three new summer game shows coming to ABC prime time in Ju ...
- Disney CEO Chapek's Contract Extended For 3 Years
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
"Disney was dealt a tough hand by the pandemic, yet with B ...
- 'Dirty Dog' Promotes Clean Streaming In VidAngel Campaign
Marketing Daily, Les Luchter - Thursday, June 23, 2022
An uninhibited dog explains virtues of VidAngel, subscription service that lets use ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC
MediaDailyNews, Wayne Friedman - Friday, June 24, 2022
The report says the changing entertainment/media business is now operating "from n ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- Judge Mathis Reality Show Goes On Trial On E!
TVBlog, Adam Buckman - Friday, June 17, 2022
"Mathis Family Matters" is a celebrity reality show about the home li ...
- The Email Click-Clock: Which Verticals And Message Types Have The Best Metrics
Email Insider, Ray Schultz - Thursday, June 16, 2022
Personalized emails resonated most with consumers, judging by the results, Moengage repo ...