- The Email Click-Clock: Which Verticals And Message Types Have The Best Metrics
Email Insider, Ray Schultz - Thursday, June 16, 2022
Personalized emails resonated most with consumers, judging by the results, Moengage repo ...
- Katz Media, MadHive Team For New Political Ad Partnership
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
The companies say the deal will create the largest local CTV marketpla ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...
- How A Child From One-Party Communist Romania Became A Successful U.S. Entrepreneur
Data & Programmatic Insider, Laurie Sullivan - Monday, June 13, 2022
Dan Goman, CEO and founder of Ateliere, remembers bread and milk lin ...
- Major Disney C-Suite Shakeup: Rice Departs, Walden Ascends
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Amidst a rapidly changing business entertainment environment, Walt Disney is making ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Add TV Ads To Streaming Branded Deals: Domino's With 'Stranger Things'...+?
TV Watch, Wayne Friedman - Wednesday, June 8, 2022
Will we see Domino's buying advertising time in future "Stranger Things" episode ...
- HelloFresh, Olipop Celebrate 'Minions' With Pizza & Soda
Marketing Daily, Steve Ellwanger - Monday, June 6, 2022
The functional-soda brand is launching a limited-edition banana cream flavor in t ...
- Big Reality TV Performers On Broadcast TV Have Seen Better Days - What's Next?
TV Watch, Wayne Friedman - Tuesday, June 7, 2022
Some of the top shows have now been around for about t ...
- Prime-Time Entertainment Sinks Again: CBS' 'NCIS' Still Leads
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
Major broadcast network linear TV took another hit for prime-time entertainment seri ...
- Netflix Banks On 'Stranger Things' Brand Partnerships
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2022
Domino’s Pizza, Timex and Doritos are three brands that are linking ...
- Streamers To Movie Theaters: We're Here To Help - Promotions To Come?
TV Watch, Wayne Friedman - Tuesday, May 31, 2022
Peacock is offering free tickets to its customers and looking to cur ...
- Doritos, MAC Cosmetics, BarkBox Enter The 'Stranger Things' World
Marketing Daily, Steve Ellwanger - Tuesday, May 24, 2022
New subscribers to BarkBox will receive a box containing "Stranger Things" d ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Television News Daily, Wayne Friedman - Monday, May 23, 2022
The estimated media value of advertising from March 23-May 22 placed ...
- George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow
TVBlog, Adam Buckman - Tuesday, May 24, 2022
"George Carlin's American Dream" represents a rare, in-depth look at Carlin's worl ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...
- A Tale Of Two Upfronts: WB Discovery Vs. Disney
TVBlog, Adam Buckman - Thursday, May 19, 2022
Where do I sign? That was my reaction to the Warner Bro ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- YouTube Releases Data -- Story Makes The Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Some 80% of people say they are more open to advertising ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
Television News Daily, Wayne Friedman - Monday, May 16, 2022
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...
- Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff - For More TV?
TV Watch, Wayne Friedman - Tuesday, May 17, 2022
Looking to grow the digital over-the-air TV network industry and its o ...
- A Year After Fox Unveiled A Blockchain-Based Venture, It's Still Just A Load Of 'Krap'
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"'Krapopolis' will serve as the first-ever animated series curated entirely on t ...
- Netflix: King Of TV This Season - At Least In Total Viewed Minutes: Nielsen
Television News Daily, Wayne Friedman - Sunday, May 15, 2022
Netflix leads in total day minutes viewed at 1.33 trillion. CBS lea ...
- Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales Decline
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Vizio Holding Corp.'s still young smart TV platform ad business grew 11 ...
- Disney+ Global Streaming Subscriber Growth Up 7.5M, But Q3 Could Be An Issue
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
Disney+ added 7.9 million subscribers in its most recent fiscal quarter ...
- Movie Theater Attendance Down 40% - Where Did They Go?
TV Watch, Wayne Friedman - Thursday, May 12, 2022
There's a lot of content to consume on the big streaming platfor ...
- Coldplay Aims For Sustainable Tour
Marketing Daily, Tanya Gazdik - Monday, May 9, 2022
A mobile app was created in partnership with SAP Analytics Cloud ...
- Podcast Ad Spending To Rise 47% To $2.1B This Year
MediaDailyNews, Wayne Friedman - Monday, May 9, 2022
Podcast ad revenue is projected to add another 45% to $3.1 billi ...