- Roku, Apollo Global Management Reportedly Bidding On Stake In Starz
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
The joint Roku/Apollo bid could be as much as 20% for Star ...
- Giide Turns Interactive Audio Into Performance Marketing
Performance Marketing Insider, Laurie Sullivan - Friday, April 29, 2022
Built by former agency execs, the platform supports applications across entertainment, educatio ...
- Sprinting Toward Inclusion, Degree Hosts First-Ever Metaverse Marathon
Digital News Daily, Colin Kirkland - Tuesday, April 26, 2022
As part of Degree's mission to shape virtual world standards of inclusivi ...
- 'The Chosen' Chooses To Divert With Devilish Campaign
Marketing Daily, Les Luchter - Friday, April 22, 2022
Who's behind all the defaced billboards for "The Chosen," the streaming seri ...
- TV Season Endings: More On-Air Promo Time Goes For Unscripted TV Shows
Television News Daily, Wayne Friedman - Monday, April 18, 2022
TV networks have been gradually transitioning many shows to earlier season-enders, whi ...
- NextGen TV Is Coming: More A Slow Walk Than A Sprint For Advertisers, Viewers
TV Watch, Wayne Friedman - Friday, April 15, 2022
Recently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product Business
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2022
Viane, who will oversee all Comscore's movie-related products including its Box Offi ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Dave & Buster's Eyes Younger Gamers With Acquisition Of Main Event
Marketing Daily, Steve Ellwanger - Wednesday, April 6, 2022
Besides food and beverages, Main Event is known for such entertainment activiti ...
- Arena Group Completes Acquisition Of AMG/Parade
Publishers Daily, Tony Silber - Wednesday, April 6, 2022
AMG/Parade brands include the iconic Sunday-newspaper magazine "Parade" as well as "Relis ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- 'Grammy Awards' Viewing Up 4%, CBS Estimates
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The network recorded 8.93 million Nielsen "fast national"-measured viewers, not including out-of-ho ...
- Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTs
Brand Insider Podcast, Steve Smith - Friday, April 1, 2022
What do you do when performance CPMs balloon from $2 to $ ...
- Disney Streaming's CTO Worked At Google On The Tech Behind YouTube
Performance Marketing Insider, Laurie Sullivan - Friday, April 1, 2022
Disney Streaming, part of Disney Media & Entertainment Distribution, has announced ...
- Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
Television News Daily, Wayne Friedman - Monday, March 28, 2022
Apple Original Films won three awards in all for "CODA." Apple w ...
- Cable TV Networks And Their Original Programs: What Is Their Future?
TV Watch, Wayne Friedman - Monday, March 28, 2022
Linear cable TV nets have streaming-platform sister services. What remains for tho ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Are Consumers Still Spending Too Much On Linear TV And Streaming?
TV Watch, Wayne Friedman - Friday, March 18, 2022
TV station executives are trying to appeal not just to cord-cutting consumer ...
- Hough Sibs 'Rain' Supreme In Sensational ABC Dance Showcase
TVBlog, Adam Buckman - Friday, March 18, 2022
A dancing and singing prime-time special Sunday night on ABC is ju ...
- Allen Media Group Sues Nielsen For 'Misrepresentation,' 'Concealment'
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
Entertainment production company and TV station owner Allen Media Group is sui ...
- Audi Partners With Holoride For In-Car VR Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2022
The automaker used South by Southwest to demonstrate the technology to festiv ...
- Box Office Still Down 61% Vs. 2019: Home, Mobile Entertainment Grow
MediaDailyNews, Wayne Friedman - Monday, March 14, 2022
U.S. and Canadian theatrical movie business in 2021 doubled revenue vs. 202 ...
- Gen Z Watches Nearly As Much TV As Short-Form Video
Video Insider, Karlene Lukovitz - Tuesday, March 8, 2022
Share of time averages 54% for short-form video and 46% for ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
Data & Programmatic Insider, Laurie Sullivan - Monday, March 7, 2022
Marketers will gain the ability to test measurement capabilities and audience activati ...
- NCM In-Theater Advertising Underperforms, Looks To Batman For Help
MediaDailyNews, Wayne Friedman - Friday, March 4, 2022
"Advertising will continue to lag the box office recovery until we ha ...
- For New Streaming Shows, Are TV Producers' Changes Coming With Ads?
TV Watch, Wayne Friedman - Monday, March 7, 2022
Who has the leverage in this competitive digital, connected TV world? T ...
- Older Americans Are Asking: What's A Metaverse?
Digital News Daily, Colin Kirkland - Wednesday, March 2, 2022
Teens are most interested in new virtual experiences in gaming, TV/movies a ...
- Russian Search Engine Yandex Stock Halted On Nasdaq
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 1, 2022
Russian search engine Yandex is taking a beating from western companies ...
- Longtime TV, Entertainment Marketing Exec Mark Stroman, Who Led Early Fox TV Network Promotions, Dies
Television News Daily, Wayne Friedman - Friday, February 25, 2022
Stroman worked at Fox Broadcasting Company for 16 years and rose ...
- NFL License Fee For Its 'Sunday Ticket' About To Skyrocket - Should We Expect Anything Less?
TV Watch, Wayne Friedman - Monday, February 28, 2022
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursd ...