- Longtime TV, Entertainment Marketing Exec Mark Stroman, Who Led Early Fox TV Network Promotions, Dies
Television News Daily, Wayne Friedman - Friday, February 25, 2022
Stroman worked at Fox Broadcasting Company for 16 years and rose ...
- NFL License Fee For Its 'Sunday Ticket' About To Skyrocket - Should We Expect Anything Less?
TV Watch, Wayne Friedman - Monday, February 28, 2022
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursd ...
- Is It All About A Bigger Screen? IMAX Shows The Way Amidst Pandemic
TV Watch, Wayne Friedman - Friday, February 25, 2022
IMAX posted its best quarterly results ever in Q4 2021 at $108 ...
- TikTok Partnership With Stingray Brings TikToK Radio To Millions Across U.S., Canada
Digital News Daily, Colin Kirkland - Wednesday, February 23, 2022
Together, TikTok and Stingray are launching TikTok Radio throughout the U.S. (availab ...
- Nexstar Media Group Sees 4.3% 'Core' Advertising Gains For Q4, Automotive Takes A Back Seat
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Ad categories for Nexstar that saw Q4 growth included entertainment marketing, spor ...
- Super Bowl Advertisers That Returned To Spend Millions
Performance Marketing Insider, Laurie Sullivan - Monday, February 21, 2022
Beer has accounted for nearly 8% of the more than $1.7 billi ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Grateful Nation Revels In News That Gumby Is Coming Back
TVBlog, Adam Buckman - Thursday, February 17, 2022
A feeling of elation undoubtedly swept the nation last week when t ...
- The Best Seconds In The Super Bowl Aren't Free
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2022
As if you needed yet another Super Bowl ads post-mortem. Here a ...
- Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Supply challenges stifled new car manufacturing in 2021, but price increases f ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- Gumby's Back, And This Time He's An NFT
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
Fox has acquired beloved animated character "Gumby" and has omnichannel plans includi ...
- Young Media Consumers Spend More Time With Online Video, Gaming, Social Media, Less With TV, Movies
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
"The million-dollar question is whether today's young consumers will always prioritize non-tradition ...
- WWE Gets Up Off The Mat: 2021 Revenue Spikes 12%
Television News Daily, Wayne Friedman - Friday, February 4, 2022
WWE's revenue spike in 2021 is largely attributable to its return ...
- Darth Vader Vs. SEO: How They Are Alike
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 1, 2022
It seems the Star Wars character Darth Vader and search engine optimizati ...
- Paramount+ Kicks Off 'Mountain of Entertainment' Ad Campaign
Television News Daily, Wayne Friedman - Monday, January 31, 2022
ViacomCBS says four different spots will air in various shows, including t ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...
- Hyundai Partners With SoFi Stadium, Rams, Chargers
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2022
Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Pa ...
- NBCU Sees 2021 Peacock Revenue And Losses Climb, As 2022 Content Spend Grows
Television News Daily, Wayne Friedman - Thursday, January 27, 2022
NBCUniversal's Peacock grew revenue to $778 million for the full-year 2021 ...
- Caesars Entertainment Plans Rebranding For Bally's
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 26, 2022
Caesars Entertainment plans to bring back the 70-year-old Horseshoe brand when ...
- SMBs Say They Were Hurt By Omicron In January, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
The Omicron variant has hurt January revenues for 53% of SMBs ...
- Relevance Trumps High Streamer Ad Loads, Discovery+ Is Prime Example
Video Insider, Karlene Lukovitz - Tuesday, January 25, 2022
Discovery+ is perceived as having high ad loads, but they were deem ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Netflix Stock Tanks 20% In After-Market Thursday Trading, Q1 Global Subscriber Growth Only 2.5M
Television News Daily, Wayne Friedman - Thursday, January 20, 2022
That projection of 2.5 million subscribers means dramatically slower pacing for t ...
- Big Slowdown Seen In Home-Entertainment TV Marketing
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
Home-entertainment marketing of theatrical movies, including pay-per-view digital viewing and DVDs, h ...
- Fox Plans In-Person Upfront Events, First Since 2019
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
The event, planned for May 16, will be "reimagined" to include entertainmen ...
- Microsoft Acquires Activision Blizzard In All-Cash Deal Valued At $68.7 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 18, 2022
Microsoft will have 30 internal game development studios as well as addition ...
- Roku Adds On-Screen Navigation Feature To Attract More Live TV Viewers
Television News Daily, Wayne Friedman - Tuesday, January 11, 2022
Roku is bringing a "Live TV Zone" tool to its onscreen navigat ...
- Social Platform Acquires VR Firm, Studio To Help Creators Enter Metaverse
Digital News Daily, Colin Kirkland - Tuesday, January 11, 2022
Display Social will offer virtual production capabilities, an esports arena, an extend ...
- Entertainment Marketing Recovers On TV, 'Light' Viewers A Concern
Television News Daily, Wayne Friedman - Monday, January 10, 2022
Two years into the pandemic, linear TV's reach has risen to pre-COV ...