- Grammys Are Off, Super Bowl On High Alert
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 6, 2022
The Recording Academy and CBS said they are postponing the Grammy Award ...
- Marketers Rethink Producing Entertainment: Sell Less, Up Brand Values
TV Watch, Wayne Friedman - Friday, January 7, 2022
Flip one popular media approach upside down: Marketers should get paid f ...
- Global Consumers Frustrated By Streaming Platforms' Experience: Content, Price, Navigation
Television News Daily, Wayne Friedman - Tuesday, January 4, 2022
Some 60% of global users think the content they pay for ...
- NBCU Starts NBCUnified, First-Party Identity Platform For Marketers To Match Data
Television News Daily, Wayne Friedman - Wednesday, January 5, 2022
NBCU will have its own proprietary "clean" rooms, where marketers, brands a ...
- Entertainment Piracy Now Impacts Streaming Content
TV Watch, Wayne Friedman - Wednesday, January 5, 2022
One response is to release shows in theaters as well as ...
- Remembering Dick Clark, Still TV's King Of New Year's Eve
TVBlog, Adam Buckman - Thursday, December 30, 2021
Who was Dick Clark? In the entertainment business he was a for ...
- The Season To Date: NFL Rises In Prime, Top Entertainment Shows Sink
Television News Daily, Wayne Friedman - Tuesday, December 28, 2021
The average prime-time series was down 5% to 4.75 million for t ...
- First 2 Weeks Of December Show Dramatic Retail Increases
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 28, 2021
Data from Accertify, an American Express company, shows that the retail indust ...
- Travel And Entertainment Saw Huge Transaction Hikes On Black Friday, Cyber Monday
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Retail was relatively flat, compared with 2020, Accertify reports. ...
- Entertainment Trade 'The Ankler' Teams With Janice Min On Expansion Plans
Publishers Daily, Tony Silber - Wednesday, December 15, 2021
The celebrity editor joins the veteran journalist and entrepreneur Richard Rushfield ...
- YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed
Television News Daily, Wayne Friedman - Tuesday, December 14, 2021
YouTube TV has warned that Disney networks could be removed this Frid ...
- Netflix Expands Its Fan-Based Event Tudum To An Entertainment News Website
Television News Daily, Wayne Friedman - Friday, December 10, 2021
Netflix is launching an entertainment news website, Tudum, offering news and vide ...
- Nunes Leaving Congress To Head Trump Media Co.
MediaDailyNews, Wayne Friedman - Tuesday, December 7, 2021
The Trump company intends to merge with Digital World Acquisition Corp, ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- Discovery, WarnerMedia Merger: 30 Democrats Urge Deep Antitrust Review By Justice Dept.
Video Insider, Karlene Lukovitz - Tuesday, December 7, 2021
The lawmakers urged the DoJ to "conduct a thorough review of th ...
- TV, Movie Viewing Have Lost Share Of Overall Entertainment Time: Study
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
TV and movie viewing still command the largest share, and did s ...
- U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
Smaller ad categories continue to fuel the expansion, while two of t ...
- Roku's Video Ad Estimates Lowered, Streaming Slowdown Forecast
Television News Daily, Wayne Friedman - Wednesday, November 17, 2021
Roku is expected to see $7.5 billion in revenues in 2025, whi ...
- CBS Claims Lead In Total Broadcast Minutes Viewed Season-To-Date, With 166.7 Billion
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
CBS says it leads in prime time with 59 billion minutes view ...
- Indie Board Game Publishers Target Diverse Audiences Through YouTube's 'OFPG'
Marketing Daily, Les Luchter - Tuesday, November 9, 2021
This entertainment category has been on a surge due to such facto ...
- Home Entertainment Rise: Streamers Record 19% Uptick In Subscription Revenue
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Streaming revenues is the only home entertainment consumer spending category to sh ...
- 'Love Life' And 'Sex Lives' Spur HBO Max 'Date Night' And 'One Night Stand' Activations
Marketing Daily, Les Luchter - Sunday, November 7, 2021
Hyping "The Sex Lives of College Girls," "One Night Stand" pop-ups ...
- Upgrade Your Marketing To Boss Level By Using In-Game Marketing Power Ups
Digital News Daily, Dave Tice - Friday, November 5, 2021
For marketers, the potential audience playing console games is compelling, but h ...
- Facebook's Anger Content May Have Value For TV
TV Watch, Wayne Friedman - Tuesday, November 2, 2021
Tell me TV networks wouldn't like to get even a slice ...
- Snap Promotes Google Pixel 6 Via 5G Avengers AR Lenses
Digital News Daily, Colin Kirkland - Thursday, October 28, 2021
In its latest AR experiment, Snap has partnered with Verizon, Google, a ...
- Fox's Blockchain Creative Labs Strikes NFT Deal With WWE
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Fox Entertainment and its Blockchain Creative Labs will create digital WWE toke ...
- Disney Restructures TV Marketing, Creative And Communications Units
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Erin Weir has been promoted to executive vice president of marketing, A ...
- Trump Starts Subscription VOD Service, Social Media Platform - Truth Social
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
The subscription VOD service will be called TMTG+ and intends to featu ...
- Advertising Industry Opens To Mental Health Awareness
Performance Marketing Insider, Laurie Sullivan - Monday, October 18, 2021
Advertising Week has launched a full track focused on mental health. ...
- Ziff Davis Spins Off Cloud-Services Division, Becomes Standalone Media Company Again
Publishers Daily, Tony Silber - Monday, October 11, 2021
The company, formerly known as J2 Global, is two companies, both public ...