- Gamers Show More Enthusiasm For In-Game Ads
Research Intelligencer, - Tuesday, October 12, 2021
The COVID-19 pandemic led more U.S. consumers to spend time playing vid ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Wee ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, do ...
- Pepsi Adds More Talent To Halftime Super Bowl Show
Television News Daily, Wayne Friedman - Friday, October 1, 2021
Typically, one or two performers share the stage for the final ga ...
- Amusement Park Targets Gen Z With Tinder Halloween Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 28, 2021
Halloween Haunt events are a popular date night for young adults, a ...
- NBCU Warns YouTube TV Subscribers Of Possible Blackout
Digital News Daily, Karlene Lukovitz - Monday, September 27, 2021
If no deal is reached by Sept. 30, YouTube TV subscribers cou ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020
Television News Daily, Wayne Friedman - Monday, September 20, 2021
It was the award show's largest audience in three years. The nation ...
- 2021 Entertainment Consumer Spend Dips Slightly, But Should Rise
TV Watch, Wayne Friedman - Friday, September 17, 2021
Average spending declined to $242 in the first half of 2021 vers ...
- Define The Biggest TV Show In The U.S. - Then Ask Viewers
TV Watch, Wayne Friedman - Wednesday, September 15, 2021
The calculation may be numbers, which are ever changing, or critical popular ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- Amazon Unveils Branded TVs In U.S., Starting At $370
Digital News Daily, Karlene Lukovitz - Friday, September 10, 2021
The ubiquitous giant is now looking to consolidate its lock on consume ...
- Movie Theater Chains Need TV More Than Ever
TV Watch, Wayne Friedman - Friday, September 10, 2021
The business has apparently changed forever -- and chains have to ...
- AMC Goes Where Cinemas Have Never Gone Before: National TV
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 8, 2021
Theater chain AMC launched a $25 million+ campaign dubbed "the first nation ...
- Land Rover Partners With James Bond Film
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2021
The $114,600 bespoke vehicle "represents a meeting of two great British brands ...
- 'Too Cute': Baileys, Bumble, Hello Sunshine Launch Rom-Com Shorts
Marketing Daily, Les Luchter - Thursday, September 2, 2021
Three rom-com short films, each inspired by real stories from Bumble's "Me ...
- Top 3 Premium Streamers May Have Hit Saturation Point: Survey
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
Leichtman says 82% of all TV homes have at least one streami ...
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
CBS has "gone to double-digit [percentage price] increases for the NFL througho ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
The sports media giant has been in talks with gambling companies includi ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Fox Corp. Doubles Down On Blockchain, Invests In Content Distribution Platform
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
Fox Entertainment and Bento Box Entertainment entered the NFT business in Ma ...
- Premium Streaming Services Want To Entice Subscribers - Cue The Clickbait
TV Watch, Wayne Friedman - Thursday, August 26, 2021
Entertainment discovery is an issue for all premium streamers. How racy shou ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstak ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
TV Watch, Wayne Friedman - Friday, August 20, 2021
Video and TV products and services headlined Comparably's new list. ...
- Summer Entertainment Prime-Time Viewing Down 3% In Nielsen L3 Metric, 'America's Got Talent' Dominates
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
Prime-time TV programming is just a bit behind viewing results of ...
- SeatGeek Butts In With Cheeky Campaign
Marketing Daily, Les Luchter - Monday, August 16, 2021
Live event e-ticketer SeatGeek has enlisted five "Spokesbutts" to extol the virtu ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
The campaign is built on D-ID's deep-learning technology that animates still phot ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 20 ...
- WarnerMedia Launches House Of Max To Boost Ad Sales
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
House of Max will also handle creative ad duties for other WarnerMed ...