- IPG Revises Policy On Energy, Utility Clients
MAD, Steve McClellan - Friday, September 30, 2022
IPG said it was working with climate change consultant Planet + Purpo ...
- Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashin ...
- Project Everyone's Campaign Promotes 'World's' 17 Sustainable Development Goals
MAD, Fern Siegel - Monday, September 26, 2022
World leaders have pledged to achieve the sustainability goals by 2030. ...
- Shoppers For Sustainable Goods Face Greater Financial Pressures
Research Intelligencer, Rob Williams - Tuesday, September 27, 2022
Almost half of consumers worldwide said it was harder to act sustainab ...
- Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
Good-Loop has inked a partnership with Integral Ad Science that allows t ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- IPG Adds Sustainability Role To Its C-Suite, Taps Company Vet Gould To Fill It
MAD, Steve McClellan - Monday, September 19, 2022
Jemma Gould, a 20-year IPG veteran has led the holding company's environmenta ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- EV Charging Station Data Hits Search, Maps Through Uberall, Eco-Movement Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The partnership lets electric vehicle (EV) charge point operators serve up onli ...
- Crypto Going Green? Ethereum 'Merge' Begins
Digital News Daily, Colin Kirkland - Wednesday, September 7, 2022
"The Merge" will move the Ethereum blockchain from proof-of-work, which consumes ...
- Google Airbrushed Environmental Impact In Search Flights Carbon Calculator, Experts Say
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
Google has made changes that affect the carbon calculator embedded in t ...
- From Carp To Copi: Can A Rebrand Finally Decimate Invasive Fish?
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2022
A new name may help Middle America learn to love eating t ...
- It's Time For A Change, And By That, I Mean A Crisis
Red, White & Blog, Joe Mandese - Friday, July 29, 2022
More than a decade since a delegation of ad pros met wi ...
- Land Rover Enlists Chase For Defender Service Awards
Marketing Daily, Tanya Gazdik - Monday, July 25, 2022
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- GroupM Unveils Framework To Cut Ad Industry Carbon Emissions
MAD, Steve McClellan - Tuesday, July 19, 2022
The company says the framework is the first set of measurement methodologi ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Coors Light Cools Miami With Chillboards
Out to Launch, Fern Siegel - Wednesday, May 11, 2022
Coors Light has launched a new ad campaign in Miami that encourag ...
- Fjallraven Plants Trees Both Real And Virtual With New NFT Launch
Digital News Daily, Colin Kirkland - Thursday, April 21, 2022
After purchasing an NFTree, owners are able to collect, view, and intera ...
- Instagram Launches Features For Earth Day, Fundraising Button In Reels
Digital News Daily, Colin Kirkland - Wednesday, April 20, 2022
The fundraising button is among the features Meta is launching for Ear ...
- Kia Steers 2023 Sportage Subcompact Campaign, Aligns With Sea Turtle Conservation
MAD, Fern Siegel - Monday, April 18, 2022
Called "Make More Good, the campaign centers on a 30-second TV spo ...
- Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
Performance Marketing Insider, Laurie Sullivan - Monday, April 18, 2022
Alphabet and Meta are among the digital giants backing Frontier's carbon captu ...
- Pinterest Cracks Down On Climate Change Misinformation
Digital News Daily, Colin Kirkland - Thursday, April 7, 2022
Pinterest will ban all misleading climate-related information including content and ads ...
- Neiman Marcus Group Continues Quest To Be Fur-Free
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 3, 2022
Inventory levels of chinchilla, fox, mink, sable and other pelts at Neim ...
- Subaru Expands Recycling Commitment Via Retailers
Marketing Daily, Tanya Gazdik - Sunday, April 3, 2022
More than 48% of participating Subaru retailers will open their Zero Was ...