- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- GroupM Unveils Framework To Cut Ad Industry Carbon Emissions
MAD, Steve McClellan - Tuesday, July 19, 2022
The company says the framework is the first set of measurement methodologi ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Coors Light Cools Miami With Chillboards
Out to Launch, Fern Siegel - Wednesday, May 11, 2022
Coors Light has launched a new ad campaign in Miami that encourag ...
- Fjallraven Plants Trees Both Real And Virtual With New NFT Launch
Digital News Daily, Colin Kirkland - Thursday, April 21, 2022
After purchasing an NFTree, owners are able to collect, view, and intera ...
- Instagram Launches Features For Earth Day, Fundraising Button In Reels
Digital News Daily, Colin Kirkland - Wednesday, April 20, 2022
The fundraising button is among the features Meta is launching for Ear ...
- Kia Steers 2023 Sportage Subcompact Campaign, Aligns With Sea Turtle Conservation
MAD, Fern Siegel - Monday, April 18, 2022
Called "Make More Good, the campaign centers on a 30-second TV spo ...
- Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
Performance Marketing Insider, Laurie Sullivan - Monday, April 18, 2022
Alphabet and Meta are among the digital giants backing Frontier's carbon captu ...
- Pinterest Cracks Down On Climate Change Misinformation
Digital News Daily, Colin Kirkland - Thursday, April 7, 2022
Pinterest will ban all misleading climate-related information including content and ads ...
- Neiman Marcus Group Continues Quest To Be Fur-Free
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 3, 2022
Inventory levels of chinchilla, fox, mink, sable and other pelts at Neim ...
- Subaru Expands Recycling Commitment Via Retailers
Marketing Daily, Tanya Gazdik - Sunday, April 3, 2022
More than 48% of participating Subaru retailers will open their Zero Was ...
- Campaign Looks To Reduce Bitcoin's Environmental Impact
Digital News Daily, Colin Kirkland - Wednesday, March 30, 2022
The campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitco ...
- Congressional Candidate Launches Climate-Focused NFT
Digital News Daily, Colin Kirkland - Monday, March 14, 2022
Political candidates are increasingly using NFTs to cash in on crypto whi ...
- The Sustainable Solution That Rarely Sees The Light Of Day
Mediapsssst, Richard Whitman - Thursday, March 10, 2022
Beauty and skincare company eos (Evolution of Smooth) is teaming with renewab ...
- Polestar Expands On Super Bowl Bombshell
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2022
The ad's jabs at Tesla and Volkswagen helped propel Polestar's website ...
- Email's Carbon Output Is Less Than That Of Other Channels: Report
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Sendinblue is launching an emissions simulator to help email senders reduce the ...
- Credit Suisse, Essity, Heineken Take WFA's 'Planet Pledge'
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
They join a growing list of global marketers now representing $43 billi ...
- Fortune Brand Studio, Salesforce Partner For Streaming Series Focused On Climate Change
Publishing Insider, Tony Silber - Monday, January 24, 2022
"The Ecopreneurs" focuses on innovative business models and people promoting sustainability. ...
- Leading Scientists Call On Advertising, PR Firms To Stop Spread Of Climate Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
More than 450 scientists called on ad agency and PR executives ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- Prince Charles Writes Climate Essay For 'Newsweek,' Brand Launches Royal-Focused Podcast
Publishers Daily, Tony Silber - Thursday, January 13, 2022
Prince Charles discusses his three-point plan, calling for coordinated regional and glob ...
- Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
Performance Marketing Insider, Laurie Sullivan - Friday, January 7, 2022
One in five ads served on Google search results for 78 climate-relat ...
- Deadmau5 Releases 1 Million Affordable NFTs; May Have Major Impact On Music, Ad Industries
Digital News Daily, Colin Kirkland - Wednesday, December 22, 2021
Musicians are taking advantage of the possibilities of the new NFT technolog ...
- Consumer Preference For Eco-Friendly Brands Shapes Views On Advertising
Research Intelligencer, - Wednesday, December 8, 2021
Dentsu and Microsoft see a need for standards on measuring the carb ...
- Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
Their new study finds many consumers plan to switch search engines, o ...
- Blah, Blah, Blah: The Last Press Release You'll Ever Read
RTBlog, Joe Mandese - Monday, November 8, 2021
If Greta Thunberg is right and climate summits are nothing more th ...
- Nespresso Continues Sustainability Campaign Wth Guardian Labs Sponsorship
Publishers Daily, Tony Silber - Monday, November 1, 2021
Nespresso will use the Guardian Labs' formats to demonstrate the brand's ongoi ...