- Pirelli Tires Cancels Famous Calendar Due To COVID-19
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 25, 2020
The star-studded, limited-edition Pirelli calendar is a much-anticipated event in fashion circle ...
- Nike's Work-Out-At-Home Apps Boost Revenues
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Apps offering workout-at-home coaching saw an 80% increase in China during t ...
- 'WWD' Finds Success With Webinar Strategy During Pandemic
Publishers Daily, Melynda Fuller - Tuesday, March 24, 2020
Each episode features industry experts who focus on themes like what ...
- Project Amazon: Klum, Gunn Fashion Show Cut From Familiar Cloth
TVBlog, Adam Buckman - Wednesday, March 25, 2020
For the most part, "Making the Cut" is almost indistinguishable from "Proje ...
- TB Or Not TB? Tom Brady's Tampa Bay Turning Point
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2020
Sports sources are reporting that the endorsement future of one of t ...
- Dick's Sporting Goods Launches Female Empowerment Video
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 17, 2020
The modern sports bra wasn’t invented by Nike, Adidas, or any oth ...
- Highsnobiety's Revamped Print Title Targets Instagram Audience
Publishing Insider, - Friday, March 13, 2020
This month, the media company introduced the first edition of a seri ...
- Athletic Apparel Company Once Deemed 'Next Lululemon' Implodes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
The swift downfall of Instagram-friendly outdoors apparel company Outdoor Voices, which h ...
- Men's Activewear Outpaces Women's Gear
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 9, 2020
Women’s activewear sales in the U.S. remained flat in 2019, underperforming t ...
- New Marketing Aims To Put The Chic Back In Chico's
Marketing Daily, Sarah Mahoney - Monday, March 9, 2020
Retailer redesigned its logo, upgraded marketing materials with a look that's arti ...
- Aerie, The Realist Of Underwear Brands, To Open 60 New Stores
Marketing Daily, Sarah Mahoney - Friday, March 6, 2020
American Eagle Outfitters says Aerie's sales rose 26% in the latest quarte ...
- Fashion Magazine Editors In Self-Quarantine Over Coronavirus
Publishers Daily, Sara Guaglione - Thursday, March 5, 2020
There have been at least 3,000 reported cases of coronavirus in Ital ...
- Patagonia Launches Film Celebrating Activism
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 28, 2020
Patagonia knows what all the studies show: consumers value actions more th ...
- New Balance Builds Alliance With NBA
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 27, 2020
With Kawhi Leonard as the face of its rebuilding basketball division, N ...
- Skechers, Goodyear Offer Extra-Grippy Kicks
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2020
The high-tech collaboration results in enhanced stability, excellent grip on slippery surfac ...
- Poshmark Tops 100 Million Orders
Marketing Daily, Sarah Mahoney - Wednesday, February 26, 2020
Research: 18% of internet users are already active in the resale marke ...
- Founder Spotlight: MINDD Bras Support Large-Breasted Women
D2C Insider, Sarah Mahoney - Monday, February 24, 2020
"What Lululemon did for yoga pants, MINDD will do for bras," sa ...
- Raf Simons, Miuccia Prada To Co-Create With Equal Say At Prada
Marketing Daily - Top of the News, Thom Forbes - Monday, February 24, 2020
Collaboration stands out "in an industry where designers are not known f ...
- Can A Spin-Off Save Victoria's Secret?
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2020
For $525 million -- a shockingly low price -- Sycamore Partners ge ...
- Nike Announces Leadership Changes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 19, 2020
Nike is getting a new chief operating officer and chief financial office ...
- Chanel Chooses French Actress For Chanel No. 5
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 18, 2020
Chanel has chosen Oscar-winning French actress Marion Cotillard as the new fa ...
- Dawn Mello, Retail Pioneer, Dies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 19, 2020
Dawn Mello, 88, who helped revive important brands, has died. She transform ...
- Stormy Daniels' Lawyer Convicted Of Trying To Extort Nike
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 16, 2020
Michael Avenatti, a lawyer who gained fame by representing Stormy Daniels ...
- Stitch Fix Adds Direct Buying; No Rush For New CMO
D2C Insider, Sarah Mahoney - Monday, February 17, 2020
The new program, Shop Your Looks, lets customers browse and buy clothi ...
- Rihanna In Hot Water Over Lingerie
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 12, 2020
Rihanna is under fire from a consumer protection group that alleges h ...
- Heist Appoints Quiet Storm Without A Pitch
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
Underwear brand Heist has appointed Quiet Storm as its ad agency witho ...
- As Under Armour Flails, Marketing Strategy In Question
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2020
Some wonder whether its new performance-based marketing platform is the right messa ...
- Hugo Boss Renews Formula E Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2020
The brand will continue to put its name on the premium hospitali ...
- Nubian Skin Named Winner Of TfL Diversity Award
Around the Net In MAD London, Sean Hargrave - Tuesday, February 11, 2020
Underwear brand Nubian Skin has been named as the winner of TfL ...
- Under Armour CEO Reorganizes C-Suite
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 9, 2020
Under Armour’s new CEO Patrick Frisk has appointed Paul Fipps to t ...