- MetLife Launches First Post-Snoopy Campaign
Marketing Daily, Tanya Gazdik - Monday, December 5, 2016
The goal of the campaign is to demonstrate how MetLife helps business ...
- Aflac Targets Millennials With Humor
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Afl ...
- Progressive Gives Flo Time Off
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2016
"This idea was compelling on its own, so we chose to n ...
- John Hancock Awards Active Policyholders With Apple Watch
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2016
John Hancock Vitality insurance policyholders can earn an Apple Watch by exercisi ...
- OCC Hits Wells Fargo With New Restrictions
Marketing Daily - Top of the News, Thom Forbes - Monday, November 21, 2016
Wells Fargo now needs to get to get approval from regulators befo ...
- Citibank Leads National Banks In Study
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2016
"In an era where consumers have virtually unlimited alternatives, satisfying customers ...
- Google Shuts Down Malicious Ad Attack
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 11, 2016
Ars Technica reports that Google has shut down a malicious ad atta ...
- Century 21 Plays Up New White House Residents
Marketing Daily, Tanya Gazdik - Friday, November 4, 2016
"The campaign is intended to be a fun and inviting way ...
- Mastercard Launches AI Chatbot As Research Shows Customers Like Talking To Humans
Around the Net In MAD London, Sean Hargrave - Thursday, October 27, 2016
Mastercard is launching an AI bot that will allow consumers to "transa ...
- AmEx Takes Control Of Programmatic, Viewability Remains Challenging
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
American Express is digging into programmatic media buying and processes, and urg ...
- Geico Extends Partnership With International Speedway
Marketing Daily, Tanya Gazdik - Sunday, October 23, 2016
Geico is extending its multiyear partnership with International Speedway Corporation, operator ...
- Allstate Features Daddy Yankee In Hispanic Effort
Marketing Daily, Tanya Gazdik - Friday, October 21, 2016
"This campaign shows in a tangible way the benefits of being ...
- Credit One Links Sweepstakes To NASCAR
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
NASCAR fans can enter by going to a Web site to s ...
- Prudential Supports PGIM With Campaign
Marketing Daily, Tanya Gazdik - Sunday, October 16, 2016
The campaign, which includes TV and print, highlights PGIM's focus on "deliveri ...
- Well Fargo's Stumpf Decides It's A Good Time To Retire
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 13, 2016
After taking a beating in Congress, the press and social media ov ...
- USAA Finds 'Power Of One' With Publicis Groupe Agencies
MAD, Larissa Faw - Tuesday, October 11, 2016
Financial company USAA has consolidated marketing and communications responsibilities with Publicis Grou ...
- Aflac Targets Hispanic Millennials
Marketing Daily, Tanya Gazdik - Monday, October 10, 2016
Aflac is launching a campaign intended to educate Spanish-speaking consumers about h ...
- Mastercard Back Pay By Selfie
Around the Net In MAD London, Sean Hargrave - Wednesday, October 5, 2016
Mastercard has launched technology that uses biometrics to verify identification from selfie ...
- Jackson National Sponsors Rolling Stones Exhibit
Marketing Daily, Tanya Gazdik - Tuesday, October 4, 2016
"All of our work will add up to the goal of changi ...
- African-American Buying Power Tops $1 Trillion
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
African-American consumers played a major role in the rush to auto dealer ...
- House Panel Raps Well Fargo's Stumpf For 'Rip Off'
Marketing Daily - Top of the News, Thom Forbes - Friday, September 30, 2016
Members of the House Financial Services Committee hammered Wells Fargo CEO Jo ...
- How Financial Services Firms Can Improve Their Attribution
Marketing Insider: Cross-Channel, Ray Schultz - Monday, September 26, 2016
Jeff Sporn from Equifax weighs in on cross-channel marketing by banks a ...
- John Hancock Focuses On Changing World
Marketing Daily, Tanya Gazdik - Tuesday, September 20, 2016
"While our message still reflects our unique ability to understand the re ...
- New York Life Targets Millennials
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2016
"We believe that financial security is attainable and liberates you to ...
- Venmo Launches First Ad Campaign
MAD, Larissa Faw - Tuesday, September 13, 2016
This effort represents a new marketing direction for the PayPal-owned platform whi ...
- Cigna Endorsers: They're Not Doctors, But They Play Them On TV
Marketing Daily, Tanya Gazdik - Tuesday, September 13, 2016
Cigna is launching a tongue-in-cheek ad campaign featuring the likes of Patri ...
- Consumers Judge Anti-ACA Insurance Firms Harshly
Marketing Daily, Tanya Gazdik - Monday, September 12, 2016
"It's imperative for health insurance leadership to be mindful of the effe ...
- Ally Unifies Business Under 'Do It Right'
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2016
"We want consumers and business customers to have a better understanding ...
- Wells Fargo Paying Out $185 Million+ For Sales Scams
Marketing Daily - Top of the News, Thom Forbes - Friday, September 9, 2016
Wells Fargo yesterday agreed to pay a total of $185 in fin ...
- Esurance Addresses Pokemon Craze
Marketing Daily, Tanya Gazdik - Friday, September 2, 2016
Esurance staged a fender bender to encourage safe driving -- an importa ...