- Penguin Shops For Claussen Pickles
Marketing Daily, Karlene Lukovitz - Friday, August 16, 2013
Kraft Foods' Claussen Pickles has recruited a live, supermarket-shopping penguin for i ...
- NEW! Get Your Chef Together With Kraft Recipe Makers
Out to Launch, Amy Corr - Thursday, August 15, 2013
I see what you’re doing here, Kraft, promoting your Recipe Makers mea ...
- Kernel Season's Refreshes Packaging, Marketing
Marketing Daily, Karlene Lukovitz - Tuesday, August 13, 2013
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning bran ...
- A Third Of Americans Eat Meat Alternatives
Marketing Daily, Karlene Lukovitz - Monday, August 12, 2013
Sales of meat alternatives in traditional channels, natural supermarkets and specialty supermarke ...
- Pinnacle Gets Unilever's Wish-Bone
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 13, 2013
Unilever had one of its desires fulfilled yesterday as it continued divesti ...
- Quaker Launches Hispanic Moms Destination
Marketing Daily, Karlene Lukovitz - Friday, August 9, 2013
PepsiCo's Quaker Oats unit has partnered with Univision Communications Inc. to laun ...
- Brands Use Social To Capitalize On 'Shark Week'
Marketing Daily, Karlene Lukovitz - Tuesday, August 6, 2013
While The Discovery Channel birthed "Shark Week" 26 years ago for t ...
- Haagen-Dazs Makes Music Before You Eat Your Ice Cream
Out to Launch, Amy Corr - Wednesday, August 7, 2013
Random iPhone App of the week: I know you have to re ...
- FDA Defines Gluten-Free For Voluntary Labeling
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
The Food and Drug Administration has published a new regulation defining t ...
- Watch Out, Big Mac, Here Comes The Stem-Cells Burger
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 6, 2013
There were a few things missing from a petri-dish burger served ...
- NEW! Big Red Packaging Combines Soda And Brisket
Out to Launch, Amy Corr - Tuesday, August 6, 2013
This ad plays like a “Saturday Night Life” parody commercial, which mig ...
- Haagen-Dazs Offers Cutting-Edge AR App
Marketing Daily, Karlene Lukovitz - Friday, August 2, 2013
Haagen-Dazs has launched a "Concerto Timer" app that entertains brand fans whi ...
- Petition Targets Kellogg's Wilmar Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
A nonprofit corporate watchdog group plans to deliver a petition to Kellogg ...
- Unlocking The Potential Of Food To Win The Family Food Fight
Engage:Moms, Rodney Collins - Wednesday, July 31, 2013
From our London offices, we are currently conducting research for a proje ...
- PepsiCo's Answer To Activist Peltz: Bubbly Results
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 25, 2013
PepsiCo's surprisingly strong results yesterday would seem to add up to ...
- Starbucks, Danone Team To Market New Yogurt Line
Marketing Daily, Karlene Lukovitz - Tuesday, July 23, 2013
Starbucks and Paris-based dairy giant Danone, parent of Dannon, have formed ...
- Nostalgically Delicious: Can Boomers Save Breakfast?
Engage:Boomers, Ashley Carelock - Monday, July 22, 2013
No doubt, most Boomers probably remember being told that breakfast is t ...
- Johnsonville: Sing For Your (Sausage) Supper
Marketing Daily, Aaron Baar - Wednesday, July 17, 2013
The video, which features the character walking on a beach while singi ...
- Peltz Wants To Trade Pepsi Cola For Mondelez
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 18, 2013
Robinson Cano, the New York Yankee's best position player, spun off baseball-centr ...
- Lessons From The Twinkies Saga
Marketing Daily, Karlene Lukovitz - Monday, July 15, 2013
Eight months ago, Twinkies and other Hostess Brands looked doomed when t ...
- Forrester: Healthy Brands Are 'TRUE'
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
The best overall brands in health and beauty, and food and bevera ...
- Chobani Taps Ad Exec For First CMO Role
Marketing Daily, Nina Lentini - Friday, July 12, 2013
Peter McGuinness, who helped shape the Greek yogurt company's image as C ...
- Menchie's In Smurfs Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Menchie's, the self-serve frozen yogurt franchise chain, is running its first promoti ...
- Yogurtland Goes Looney Tunes
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogu ...
- Real-Time With Gourmet Ads' Founder, Benjamin Christie
RTBlog, Tyler Loechner - Monday, July 8, 2013
I recently met with Benjamin Christie, founder and president of Gourmet Ad ...
- Campbell Hires Former PepsiCo Exec To Head R&D
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Campbell Soup Company has named Carlos Barroso SVP, global research & developmen ...
- Judge Backs Kraft In Cracker Barrel Infringement Suit
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
In a win for Kraft Foods, a federal judge has temporarily block ...
- USDA Predicts Food Price Jump This Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
Food prices this year will rise 2.5% to 3.5%, according to ...
- General Mills Gets New Agency For Yoplait
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 28, 2013
General Mills has hired Olson of Minneapolis to handle a chunk ...
- The Family Food Fight During Swimsuit Season
Engage:Moms, Rodney Collins - Friday, June 28, 2013
As we show in Truth About Moms, moms everywhere embrace brands a ...