- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- SMG's Spark Wins ConAgra Media Duties
MAD, Steve McClellan - Thursday, February 20, 2014
It's the latest in a series of new business wins for Spar ...
- Kraft In Push To Simpler, 'Real' Ingredients
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
"For more and more people, the foods they eat and how th ...
- Vice/FremantleMedia Forge Foodie Brand
Around the Net In Media, Gavin O'Malley - Wednesday, February 19, 2014
Expanding into new territory, Vice Media and FremantleMedia are co-creating a multichann ...
- Oberto's Protein Builds Pro Athletes
Marketing Daily, Aaron Baar - Wednesday, February 19, 2014
"It's really all about informing Americans, especially those who are active, abo ...
- Data Tells Me You Eat Pickles On Your Hamburger
Data and Targeting Insider, Laurie Sullivan - Thursday, February 20, 2014
Digital signs in fast-food restaurants and retail stores got a whole l ...
- Rudi's Promo Sends Kids To Gluten-Free Camp
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2014
Rudi's Organic Bakery is kicking off a promotion that will send ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Kraft Singles Touts Dropping Artificial Preservative
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
The cheese brand announced that it has removed artificial preservative sorbic ac ...
- ConAgra Exec: Pay-To-Play Among Key Social Trends
Marketing Daily, Karlene Lukovitz - Monday, February 10, 2014
Channel diversification will also continue, in part driven by new advertising a ...
- Sweethearts Candy Suggest Tweet To Personalize
Marketing Daily, Karlene Lukovitz - Friday, February 7, 2014
To order, consumers visit a dedicated Web site, www.neccotweethearts.com, where they c ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- Land O'Lakes Site Highlights Farmers Who Make The Butter
Out to Launch, Amy Corr - Wednesday, February 5, 2014
Land O'Lakes launched an in-depth website that shows where Land O'Lakes Butter ...
- YouTube Identifies Cooking And Food As Fastest-Growing Channels
SearchBlog, Laurie Sullivan - Wednesday, February 5, 2014
Content related to cooking and food is the fastest-growing genre on YouTu ...
- Doritos Announces 'Crash The Super Bowl' Winner
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
The winning 30-second spot -- showing a young boy tricking a neighb ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...
- People Do Crazy Things For Kraft Mac And Cheese
Out to Launch, Amy Corr - Friday, January 31, 2014
KRAFT Mac and Cheese launched an amusing TV spot called "What ...
- Getting the Parts of Mobile Commerce to Work Together
MobileShopTalk, Chuck Martin - Friday, January 31, 2014
Some parts of the mobile commerce chain are yet to be glu ...
- M&M's N.Y. Store Offers Live Shows Around Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, January 29, 2014
Locals and tourists in town for the Super Bowl in nearby N ...
- Cheerios Brings Back Interracial Family For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatc ...
- This Super Bowl, Fewer Carrots, More Beer
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
And while the Nielsen survey predicts an increase in overall Super Bo ...
- Beyond The Buffet Table: What Retirees Are Really Hungry For
Engage:Boomers, Derek Dunham - Monday, January 27, 2014
When it comes to the dining experience, what do retirees crave t ...
- Olympics: Frosted Flakes Spotlights Hendrickson
Marketing Daily, Karlene Lukovitz - Friday, January 24, 2014
The brand is "celebrating the father/daughter bond" through the Olympic hopeful s ...
- Consumers Like What They Like
Marketing Daily - Top of the News, Thom Forbes - Monday, January 20, 2014
New products may indeed be the rocket fuel for growth and expansi ...
- Campbell's Chicken Noodle Marks 80th - With Social
Marketing Daily, Karlene Lukovitz - Thursday, January 16, 2014
Indeed, Campbell is making the most of the soup's anniversary (it w ...
- Consumers Paying Better Attention To What They Eat
Marketing Daily - Top of the News, Thom Forbes - Friday, January 17, 2014
We are consuming about 78 fewer calories a day overall, saturated f ...
- Butterfinger Peanut Butter Cups Teases Racy SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 15, 2014
Butterfinger is going to the Super Bowl to grab America's attention f ...