- Godiva Recreates Retro Stunt For Anniversary
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 22, 2021
Godiva celebrated its 95th anniversary by recreating a stunt that originated ...
- Black Forest Campaign Offers Sweet Relief From Daily Stress
Marketing Daily, Steve Ellwanger - Tuesday, June 22, 2021
Campaign creative offers a respite from the noise and chaos of ...
- Thighs Are The New Wings: How QSR Chain Dealt With Chicken Shortage
Marketing Daily, Steve Ellwanger - Monday, June 21, 2021
QSR chain Wingstop Inc. is hedging its bets on a worsening chick ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
MediaDailyNews, Joe Mandese - Thursday, June 17, 2021
The U.K. offices of Publicis Media's Spark Foundry have been named t ...
- GenTech Holdings To Acquire NxtBar Snack Bar Brand
Marketing Daily, Steve Ellwanger - Monday, June 14, 2021
NxtBar's keto- and paleo-friendly products would reside within GenTech's Sinfit Nutrition subsidiar ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push ...
- My/Mochi Ice Cream Sets First National Campaign
Marketing Daily, Steve Ellwanger - Tuesday, June 8, 2021
"Melt Your Mouth's Mind" aims to convey the "duality of textures" ...
- Caution: When Every Day Is Fryday, Beware Of Health Issues
TVBlog, Adam Buckman - Friday, June 4, 2021
A new Netflix food show raises the love of deep-fried foods ...
- Krispy Kreme: Sales Grew During Pandemic, But So Did Losses
Marketing Daily, Steve Ellwanger - Wednesday, June 2, 2021
Although sales had nearly 20% increase from 2019, the brand-which filed f ...
- Crunch, Butterfinger, Baby Ruth Aim To Help Kids
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
Ferrero USA is reimagining the classic bar wrappers with limited-edition packaging design ...
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
Marketing Daily, Steve Ellwanger - Thursday, May 27, 2021
Ad features animated visuals of the bacteria and fungi that populate t ...
- Think! Protein Bars Reimagine The Meaning Of 'Strong'
Marketing Daily, Steve Ellwanger - Tuesday, May 25, 2021
Think! protein bars' continuing evolution from performance to lifestyle products is communicat ...
- Lawsuit Targets Vital Farms' Premium-Egg Ad Claims
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, May 25, 2021
Class-action lawsuit alleges the company makes false and misleading claims about h ...
- Creminelli Targets Foodies Through Their Common Behaviors
Marketing Daily, Steve Ellwanger - Thursday, May 20, 2021
We know "foodies tend to be more discerning about food -- discernme ...
- Meredith, Snapchat To Launch Scan Initiative For 'Allrecipes'
Publishers Daily, Ray Schultz - Thursday, May 20, 2021
The arrangement will allow fans to access 'Allrecipes' recipes based on ingredien ...
- Rapinoe, Williams Featured In New Clif Bar Ad Campaign
MAD, Steve McClellan - Wednesday, May 19, 2021
The campaign was developed by the in-house Clif marketing team with suppo ...
- Investors Give Free Range To Plant-Based And Cell-Cultured Chicken
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, May 20, 2021
Plant-based chicken marketer Daring Foods and animal-cell-cultured meat provider Good Meat announc ...
- Chicago Tribune Names 2 Food Critics To Replace Phil Vettel
Publishers Daily, Ray Schultz - Tuesday, May 18, 2021
Louisa Chu and Nick Kindelsperger are the new culinary commentators. Both h ...
- Tyson Fetches $1.2B From General Mills For Pet Treat Brands
CPG Insider, Steve Ellwanger - Friday, May 14, 2021
The brands General Mills is acquiring include Nudges, Top Chews and Tr ...
- Frozen Dessert Makers Rev Up Marketing In Time For Summer
Marketing Daily, Steve Ellwanger - Thursday, May 13, 2021
New campaigns for established and emerging frozen confections check lots of boxes-fr ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model th ...
- 5 Years In, Beyond Meat, Impossible Foods Still Seek Plant Stampede
Marketing Daily, Steve Ellwanger - Monday, May 10, 2021
Early movers in bringing plant-based meat substitutes to the table still fa ...
- Israel-Based DouxMatok Sprinkles High-Tech Sugar On U.S. Market
CPG Insider, Steve Ellwanger - Friday, May 7, 2021
Food-ingredient company is introducing its Incredo brand of beet- and cane-derived suga ...
- Extra Gum, Snickers Conjure Up Differing Views Of 'Near-Future' Life
Marketing Daily, Steve Ellwanger - Wednesday, May 5, 2021
Hugging and kissing runs rampant across all ages, ethnicities and gender pairin ...
- Nestle, Unilever Up Their Stakes In Health & Wellness
CPG Insider, Steve Ellwanger - Friday, April 30, 2021
Nestle picks up such brands as Nature's Bounty, Solgar, Osteo Bi-Flex a ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to genera ...
- 'Epicurious' To Drop Recipes With Beef In Environmental Move
Publishers Daily, Ray Schultz - Tuesday, April 27, 2021
The Conde Nast magazine is making an effort to encourage sustainable cook ...
- FMCG Ad Spending Expanding, But Not So Fast
MediaDailyNews, Joe Mandese - Monday, April 26, 2021
After receding nearly 11% in 2020, so-called fast-moving consumer goods such ...
- Private-Label Brands And The Nexus Of Price, Premium, Choice
CPG Insider, Steve Ellwanger - Friday, April 23, 2021
Private-label products benefited from the pandemic --- in part because consumers' financi ...
- Earth Day: Cloud Paper, SodaStream, Just Egg Campaigns Come Amid Consumer Uncertainty
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 22, 2021
There's still a big disconnect between consumer sentiment and actual behavior regardi ...