- Earth Day: Cloud Paper, SodaStream, Just Egg Campaigns Come Amid Consumer Uncertainty
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 22, 2021
There's still a big disconnect between consumer sentiment and actual behavior regardi ...
- A Quart Of Milk And A Dozen Eggs Online: Grocery Shoppers Shift To Digital
Email Insider, Ray Schultz - Wednesday, April 21, 2021
Chicory finds that most consumers buy the same things every week onlin ...
- Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 20, 2021
Brand has been pretty quiet on the campaign front as worldwide agen ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their custome ...
- Silk Teams With Daft Punk To 'Demystify' Plant-Based Products
Marketing Daily, Steve Ellwanger - Wednesday, April 14, 2021
The first commercial, called "What Is Almondmilk" from the Lightning Orchard agenc ...
- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
How does a new CPG business stand out in the already saturat ...
- Barilla Taps Publicis Italy For New Global Campaign Work
MAD, Steve McClellan - Monday, April 12, 2021
The first campaign under the partnership is a global effort called "Si ...
- Jimmy Bars: From Corporate Foodservice To 7 Countries
CPG Insider, Steve Ellwanger - Friday, April 9, 2021
Brand earned its distribution one channel at a time, with convenience stor ...
- Goldfish Cracker Brand Eyes Taller Eaters With New Campaign
MAD, Larissa Faw - Thursday, April 8, 2021
With nearly half of all Goldfish crackers eaten by adults, Pepperidge Fa ...
- Tillamook Encourages Cream Cheese Breakups, Suggests 'Eligibles'
Marketing Daily, Steve Ellwanger - Thursday, April 8, 2021
Brand wants to switch up the "64% of cream cheese consumers [wh ...
- Cacique Targets Mexican-Food Enthusiasts, 'Look-A-Likes'
Marketing Daily, Steve Ellwanger - Tuesday, April 6, 2021
"Look-a-like" consumers -- based on research -- also like the flavors ...
- Hillandale Farms Settles 'Price Gouging' Suit With 1.2 Million Donated Eggs
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 6, 2021
NY Attorney General Letitia James alleged in the early days of pandem ...
- Campbell Sells Plum Organics As It Chases User 'Stickiness'
Marketing Daily - Top of the News, Steve Ellwanger - Friday, April 2, 2021
Just how "sticky" will consumers' devotion be to CPG brands they new ...
- Food CPG Brands Lean Into April Fool's Fibs
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 1, 2021
Consider "The creaminess of Velveeta. Now in skincare." How cheesy is tha ...
- Haters, Take Note: Kraft Offers 4-Step Program To Overcome 'Mayophobia'
Marketing Daily, Steve Ellwanger - Tuesday, March 30, 2021
Type in the word mayonnaise on social media and "the level ...
- CPG Brands Navigate Online, In-Store Nexus
Marketing Daily, Steve Ellwanger - Monday, March 29, 2021
COVID-19 accelerated by light years the mashup of in-store and online marketi ...
- Amid Restaurant Carnage, Cracker Barrel And Darden Shine
QSR Insider, Sarah Mahoney - Tuesday, March 30, 2021
As the restaurant industry struggles with closures, industry observers think Cracker Barr ...
- Pepsi, Peeps Join Forces For Limited-Availability Carbonated Beverage
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 28, 2021
In lieu of a new Peeps flavor, the marshmallow candy marketer ...
- Utz Brands' Bill Blubaugh On Climbing The Salty Snacks Ladder
CPG Insider, Steve Ellwanger - Friday, March 26, 2021
Utz Quality Foods has quietly but steadily grown to become what ...
- Yum! Brands Acquires Tictuk, Escalates QSR Tech Stack Arms Race
Marketing Daily - Top of the News, Steve Ellwanger - Friday, March 26, 2021
Tictuk enables customers to order and interact with brands through a varie ...
- Research, Brand Activity Project Longevity Of At-Home Cooking
Marketing Daily, Steve Ellwanger - Tuesday, March 23, 2021
Campbell Soup Co. planted its flag in the "you're the top che ...
- McKinney's New Food Trends Report
Mediapsssst, Richard Whitman - Tuesday, March 23, 2021
On the agency's trends list: AI-driven technologies are beginning to drive fo ...
- Krispy Kreme Spreads 'Sweet Support' To Vaccine Recipients
Marketing Daily, Steve Ellwanger - Tuesday, March 23, 2021
People who present a valid COVID-19 vaccination card can receive a fr ...
- Out Of Love With Cooking, America Re-Embraces Restaurants
QSR Insider, Sarah Mahoney - Tuesday, March 23, 2021
Remember all that bread-baking last spring? Americans are over it and reconsideri ...
- Customer Petition Prompts Return Of Kellogg's Cereal Straws
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 21, 2021
"Kellogg is answering superfans’ petition and social media pleas to bring ba ...
- What Publishers Can Learn From NYT Cooking's Departure From Facebook
Publishing Insider, - Monday, March 22, 2021
It's not worthwhile for publishers to devote time and money to moderati ...
- KFC Chicken Sandwich OOH Ads Stalk Burger King, McDonald's, Wendy's
Marketing Daily, Steve Ellwanger - Thursday, March 18, 2021
The blunt messaging on three billboards in Los Angeles, Miami and Manhatta ...
- Chuck Studios Adds New Culinary Strategist
MAD, Larissa Faw - Wednesday, March 17, 2021
Food advertising specialist Chuck Studios is doubling down on its strategy ...
- Buffalo Wild Wings Laces Up Dancing Shoes
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2021
The #BDubsDanceCam TikTok Challenge urges fans to put on their dancing sho ...
- Ingredient Attacks To Limited Collabs: Plant-Based Meat Marketers Face Challenges
Marketing Daily - Top of the News, Steve Ellwanger - Monday, March 15, 2021
Beyond announced it had become the "preferred" (although not exclusive) supplier f ...