- Campaigners Call For Ban On Marketing 'Junk Food' Through Animated Characters
Around the Net In MAD London, Sean Hargrave - Tuesday, June 4, 2019
The Action on Salt and Action on Sugar pressure groups are campaigni ...
- General Mills' CEO Talks Innovation, Retail Change and Ecommerce
CPG Insider, Karlene Lukovitz - Tuesday, June 4, 2019
Jeff Harmening is driving results with a stress on consumer marketing, ...
- Buddig Updates Lunch Meat's Image With 'Lunchtime Anytime'
Marketing Daily, Karlene Lukovitz - Monday, June 3, 2019
Hyper-targeted TV, digital, radio campaign highlights its lunch meats' on-the-go, anytime versatil ...
- Iconic Hovis Ad Returns
Around the Net In MAD London, Sean Hargrave - Monday, June 3, 2019
The famous Hovis "boy on a bike" ad is coming back wi ...
- 'Allrecipes' Pushes SmartCode Strategy, Engages Audience Through Audio Content
Publishers Daily, Melynda Fuller - Wednesday, May 29, 2019
'Allrecipes' print and digital content offers a fertile testing ground for h ...
- Uber Elevate Seeks OK For Drone Food Delivery Service
AI & IoT Daily, Chuck Martin - Tuesday, May 28, 2019
Uber has asked the Federal Aviation Administration to allow it to deliv ...
- Meat Alternatives, Ready-Made Cocktails Challenge Traditional Summer Fare
Marketing Daily, Karlene Lukovitz - Friday, May 24, 2019
Plant-based meat alternatives sales jumped 13.5% in the 52 weeks ended Marc ...
- Google Orders Up Food Ordering, Delivery Into Search, Maps, Assistant
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 23, 2019
Owning the customer transaction is one reason Google now offers the servic ...
- Whole Foods Ditches Plastic Straws
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 22, 2019
Following the lead of Marriott, Starbucks, American Airlines and other corporations, Whole Foo ...
- Dunkin' Makes A Brand Promise Simple In 3 Easy Steps
Show Daily: Videos, Nina Lentini - Thursday, May 23, 2019
Keith Lusby, vice president of media at Dunkin' Brands, tells Marketing:QSR attende ...
- With Loyalty Program In Place, Chipotle Is 'Almost A Startup'
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Chipotle finally has a loyalty program. "It's almost a startup mentality," sa ...
- Auntie Anne's Looks To Pretzel Delivery For Growth
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Who'd-a thunk anyone would pay $8 to get a pretzel delivered? Josh ...
- Hershey Counts On Retail Customers To Counter Amazonification
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Bevon Dormer, Amazon Media Strategy & Activation, The Hershey Company, shares h ...
- 'Veggies Made Great' Adjusts To Authentic Measurement
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Andrew Reichgut, Executive Vice President and CMO, Veggies Made Great, addresses authentici ...
- Hershey Thinks Like A DTC, Acts Like A CPG
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Hershey has an audience strategy that is data- and customer-first. As Ashl ...
- Organic Valley Puts Fitbits On Cows In New Paid Media Mode
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Freshly: Subscriptions Filter Our Noise, Offering A New Metric
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Meghan Taylor, vice president, brand & creative, says, "It's nice to fe ...
- Jamie's Italian Chain Goes Into Administration
Around the Net In MAD London, Sean Hargrave - Tuesday, May 21, 2019
The bad news from casual dining just keeps on getting worse. Jam ...
- Frito-Lay's Summer Campaign Pitches 3 Brands
Marketing Daily, Karlene Lukovitz - Tuesday, May 21, 2019
Lays, Doritos, Tostitos share some of the spots, running across TV, digita ...
- Clif Bar Gives Voice To Climber Logo For First Time
MAD, Larissa Faw - Thursday, May 16, 2019
The creative, developed with Callen, features the climber cycling through a seri ...
- Pringles Launches 'Mystery Flavor' Sweeps In Walgreens
Marketing Daily, Karlene Lukovitz - Wednesday, May 15, 2019
"Flavor stacking" campaign extension calls for buying a can, guessing the flav ...
- Meatless Meat Enjoying A Bountiful Growing Season
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 14, 2019
On the faux hoofs of Beyond Meats' thunderous IPO a couple ...
- Cheez-It Hides Bunker-Full Of New Snap'd Snacks
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2019
The promotion is part of a launch campaign claiming the snacks a ...
- Kraft To Pay For Mother's Day Babysitter Bills
Marketing Daily, Karlene Lukovitz - Tuesday, May 7, 2019
Sibling brand Maxwell House offers video spotlighting moms' "invisible" labor (unending li ...
- CMO Eduardo Luz Leaving Kraft Heinz
Marketing Daily, Karlene Lukovitz - Monday, May 6, 2019
The news comes on the heels of the departures of longtime C ...
- Building an Audience Strategy
Show Daily, Nina Lentini - Saturday, May 4, 2019
"We were hungry to learn more about why consumers engaged or didn ...
- Think Like a DTC, Act Like a CPG
Show Daily, Nina Lentini - Friday, May 3, 2019
As you might expect, Hershey has a sweet spot within its audien ...
- Burger King To Offer 'Impossible' Whopper Nationwide
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 30, 2019
What started as an April Fools' promotion in the St. Louis mark ...
- Toyota Supra, Mr. Peanut Engage In Epic Race
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2019
The race was captured in a 2-minute and 18-second video created ...
- Sweetarts Gets Gen Z-Targeted Update, With 'Be Both' TV Spots
Marketing Daily, Karlene Lukovitz - Monday, April 29, 2019
Ferraro Group continues its revitalization of newly acquired, long-neglected candy brands. ...