- Cheese, Please: Email Helps Drive New BelGioioso Campaign
Email Marketing Daily, Ray Schultz - Friday, May 5, 2017
Artisanal cheesemaker BelGioioso uses email as part of a multichannel campaign includi ...
- NEW! Cheese Lovers, Watch 'Mia and Morton: A Story Of Canadian Cheese'
Out to Launch, Amy Corr - Thursday, May 4, 2017
New trade laws will soon make imported cheese more accessible to Canadian ...
- Alpen Calls Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 4, 2017
Alpen is reviewing its advertising agency in a process handled by Oystercatcher ...
- Kraft Mac & Cheese Suggests Moms #SwearLikeAMother
Marketing Daily, Karlene Lukovitz - Wednesday, May 3, 2017
The ads acknowledge that all parents make mistakes, show goofy examples ...
- Wienermobile Travels To Remotest Town In U.S. As Part Of Brand Makeover Bid
MAD, Larissa Faw - Tuesday, May 2, 2017
The road trip is part of Oscar Mayer's stated strategy of getti ...
- Amazon, Google 'Most Loved' Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 3, 2017
Along with an overall look at which brands stand out most, t ...
- NEW! Houdini Sportswear: From Shirt Off Your Back To Food On Your Table
Out to Launch, Amy Corr - Tuesday, May 2, 2017
Rob Lowe is the latest KFC Colonel. Watch live music before t ...
- Lean Cuisine Wins Top Prize In Nielsen's First Packaging Awards
Marketing Daily, Karlene Lukovitz - Tuesday, May 2, 2017
"Package design often doesn't get the attention or respect it deserves compar ...
- Snickers Videos Target Millennial Hispanics
Marketing Daily, Karlene Lukovitz - Thursday, April 27, 2017
The videos, for Snickers & Hazelnut and Snickers Almond line extensions, broad ...
- Doritos 'Cassette Player' Bags Lure 'Guardians of the Galaxy' Fans
Marketing Daily, Karlene Lukovitz - Wednesday, April 26, 2017
In a tie-in with the popular movie franchise, Doritos will release ...
- Chobani Sues Far-Right Provocateur
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 26, 2017
Chobani is suing right-wing provocateur Alex Jones, claiming he published articles a ...
- Coca-Cola Expands Cost-Cutting Initiatives, Including Layoffs
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 26, 2017
Coca-Cola said it will cut 1,200 jobs starting later this year ...
- Maltesers' U.S. Launch Video Is Viral Hit With Teens
Marketing Daily, Karlene Lukovitz - Tuesday, April 25, 2017
The video features YouTube stars Caspar Lee and Andrew Huang, along wi ...
- Foodservice: innovation Kitchen For Consumer Goods
Marketing: CPG, Jim Klass - Tuesday, April 25, 2017
Fresh prepared foods generated $15 billion in sales in supermarkets in 200 ...
- Mondelez: Two Marketing Execs Hired as CMO Dana Anderson Exits
Marketing Daily, Karlene Lukovitz - Monday, April 24, 2017
While praising Anderson for playing a "key role in driving fearless marketing ...
- Channel 4 Starts The Sponsorship Bidding For 'Bake Off'
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
Channel 4 has begun the process of looking for a sponsor f ...
- Weetabix To Be Sold To America's Post Holdings
Around the Net In MAD London, Sean Hargrave - Tuesday, April 18, 2017
America's Post Holdings is to buy Weetabix for $1.76bn (GBP1.4bn). "Campaign" repor ...
- Post Holdings Acquires U.K.'s Weetabix From China's Bright Food
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 18, 2017
Weetabix, the popular British cold cereal, has not fared as well ...
- NEW! Johnsonsville Employees Launch Latest Round Of Company Ads
Out to Launch, Amy Corr - Thursday, April 13, 2017
Am I the only one who thinks Johnsonsville must be a gre ...
- 'Taste of Home' Launches National Event Series
Publishers Daily, Sara Guaglione - Thursday, April 13, 2017
Taste of Home, a Trusted Media Brands Inc. cooking magazine, is launchi ...
- Burger King TV Spot Triggers Home Voice Assistant, Until Google Shuts It Down
Connected Thinking, Chuck Martin - Wednesday, April 12, 2017
There are plenty of innovations surrounding the Internet of Things and Burg ...
- Ritz Teams Music-Themed Ads, Voice-Activated Recipe Show
Marketing Daily, Karlene Lukovitz - Wednesday, April 12, 2017
The audio-only shows on Amazon Echo and Google Home will feature recip ...
- CNN, Roads & Kingdoms Team For Bourdain's 'Parts Unknown' Site
Publishers Daily, Sara Guaglione - Tuesday, April 11, 2017
The new mobile-first site, called "Explore Parts Unknown," is a collaboration betwe ...
- Good Food Made Simple Deploys 'Mommy Bloggers' In New Campaign
MAD, Larissa Faw - Monday, April 10, 2017
Developed with Baldwin& and social media agency 360PR+, the creative illustrates h ...
- Chobani Employees Perform In New Brand Anthem Spot
Marketing Daily, Karlene Lukovitz - Monday, April 10, 2017
"Believe in Food" integrates the company's foundational brand "manifesto," which declares th ...
- Boursin Sponsors Prime Film Four Slot
Around the Net In MAD London, Sean Hargrave - Monday, April 10, 2017
The French soft cheese brand, Boursin, has signed a year long de ...
- NEW! Snickers Launches Canadian Version Of 'You're Not You When You're Hungry'
Out to Launch, Amy Corr - Friday, April 7, 2017
Snickers is the official chocolate for the Toronto Raptors, so the brand ...
- UK Supermarkets Feel The Challenge Of Ecommerce And Discounting
Around the Net In MAD London, Sean Hargrave - Friday, April 7, 2017
UK supermarkets are facing a pincer movement from rivals, eMarketer reports th ...
- Food Makers Push To Delay Revised Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Thursday, April 6, 2017
Currently, food makers are required to have the new label in pla ...
- Deliveroo To Launch Delivery-Only Restaurants
Around the Net In MAD London, Sean Hargrave - Thursday, April 6, 2017
Deliveroo is working on plans to launch delivery-only restaurants at 30 sit ...