- Sunkist Goes Digital For First National Campaign In A Decade
Marketing Daily, Karlene Lukovitz - Friday, March 30, 2018
Looks to boost brand recognition among younger consumers with family-oriented content ...
- Starbucks To Exchange Free Wi-Fi For Email Addresses
Email Marketing Daily, Ray Schultz - Friday, March 23, 2018
Starbucks offers a great deal: You can access its free Wi-Fi witho ...
- Email Tips For Restaurants: An Infographic
Around the Net in Email, Ray Schultz - Wednesday, March 21, 2018
Contrary to popular belief, email is far from dead. Here is ...
- 'SNL' Vet Rachel Dratch Does Double Duty For Ruby Tuesday
MAD, Larissa Faw - Tuesday, March 20, 2018
In new ads, Dratch plays multiple roles featuring polar opposite characters. T ...
- Campbell's Simple Meals And Beverages President Leaving
Marketing Daily, Karlene Lukovitz - Tuesday, March 20, 2018
Simple Meals division's below-expectations performance in last fiscal quarter included a ...
- Allrecipes Partners With eMeals To Sell Meal Plans
Publishers Daily, Sara Guaglione - Tuesday, March 20, 2018
The meal plans will be promoted across Meredith Digital properties, with dedicat ...
- Grocery Chain Lidl Has A New Agency And A New Campaign
Accounts on the Move, Steve McClellan - Friday, March 16, 2018
Grocery chain Lidl has appointed The Martin Agency as its new U.S. agenc ...
- Food Retailers, CPG Brands Outshine Tech Giants In Harris Reputation Poll
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2018
Wegmans, H-E-B, Kraft Heinz, Kellogg and Chick-fil-A were among the consumables bran ...
- Marketers Embrace March Madness With Campaigns, Promotions
Marketing Daily, Tanya Gazdik - Friday, March 16, 2018
Wendy's understands the difficult choices in filling out brackets and wants ...
- Publicis Groupe Wins Bulk Of $390 Million Campbell Soup Advertising, Media Assignment
MAD, Steve McClellan - Wednesday, March 14, 2018
The Groupe will service Campbell's U.S. retail, Canadian and Asia-Pacific creative, digita ...
- Nestle Ranked #1 Global CPG; Bumps P&G To #2
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2018
P&G's market cap value was stable, but Nestle's increased, reports GlobalData. Kra ...
- Allrecipes, Hidden Valley Team For AmazonFresh Integration
Publishers Daily, Sara Guaglione - Tuesday, March 13, 2018
As part of the AmazonFresh integration, users can click on the gre ...
- Martin Agency Creates New 'Feel Good' Jingle, Campaign For Sabra Hummus
MAD, Steve McClellan - Friday, March 9, 2018
According to the company the refrain of the campaign's jingle--"I just h ...
- Snickers' Humor Goes Darker; Twix Offers 7-Minute Video
Marketing Daily, Karlene Lukovitz - Friday, March 9, 2018
Snickers' new ads depict edgy scenarios; Twix intros flavors with exceptionally lon ...
- Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' Spots
Marketing Daily, Karlene Lukovitz - Wednesday, March 7, 2018
Post does a follow-up to its popular #cereALL hip-hop video for la ...
- 'The Infatuation' Buys 'Zagat,' Teases Return Of Iconic Guides
Publishers Daily, Melynda Fuller - Tuesday, March 6, 2018
By acquiring 'Zagat' from Google, 'The Infatuation,' launched in 2009, adds ...
- Google Selling Zagat
Around the Net In Publishing, Gavin O'Malley - Monday, March 5, 2018
Google is selling Zagat to restaurant recommendation publisher The Infatuation, The N ...
- New Jarlsberg Campaign Targets Baby Boomers, Their Kids
MAD, Larissa Faw - Monday, March 5, 2018
Digital Surgeons handled all of the creative, including digital elements, advertising, websi ...
- Sun-Maid Quenches Need For New AOR
MAD, Larissa Faw - Friday, March 2, 2018
The California growers cooperative has tapped quench as its AOR following ...
- BuzzFeed's Tasty Teams With Walmart To Sell Kitchen Gadgets
Publishers Daily, Sara Guaglione - Friday, March 2, 2018
The partnership is an effort by BuzzFeed to diversify its revenue stream ...
- Partners + Napier Lands Cheese Account
Accounts on the Move, Larissa Faw - Friday, February 23, 2018
Schuman Cheese, a family-owned, specialty cheese producer and importer based in N ...
- Natural Grocers Experience Growth, Plan Expansions
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 22, 2018
A record number of independent natural and organic products retailers responded ...
- Sixt Rent A Car, TGI Fridays Among Valentine's Day Advertisers
Marketing Daily, Tanya Gazdik - Sunday, February 11, 2018
Brands jump on the Valentine's Day bandwagon with promotions and special offerin ...
- Amazon Adding Whole Foods To 'Prime Now' Delivery Service
Around the Net In Digital, Gavin O'Malley - Thursday, February 8, 2018
In select markets, Amazon is beginning to deliver Whole Foods groceries usi ...
- Guac Lovers Run Amok In AFM's Latest Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
In the ad, residents of an artificial world, designed to seal ...
- Kind Spends $6M On Product Giveaways; Eschews SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
The brand - which to date has not run a Super Bo ...
- Meet The 'Mer-Bros'; They Love Gorton's Seafood
Out to Launch, Larissa Faw - Tuesday, January 30, 2018
Gorton's Seafood is showing is sexier side with the "Trusted by Tho ...
- 'The Hollywood Reporter' Revamps Series, 'Where Hollywood Eats' Partners With ReachMe TV
Publishers Daily, Sara Guaglione - Tuesday, January 30, 2018
ReachMe TV partners with hotels, retail stores and airports to distribute entertaini ...
- GYK Antler On Stonyfield Controversy: Don't Look At Us
MAD, Larissa Faw - Monday, January 29, 2018
The agency had been appointed as the yogurt brand's agency last yea ...
- 'Bake Off' Ups The Price Of Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, January 29, 2018
After proving all the critics wrong and proving a huge hit ...