- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
Publishers Daily, Sara Guaglione - Tuesday, April 26, 2016
The initiative will be led by a new team of four seni ...
- Hershey's, Reese's Snack Mixes Launch First National Campaign
Marketing Daily, Karlene Lukovitz - Friday, April 22, 2016
The company's snack strategy calls for covering the entire spectrum, from can ...
- Mr. Peanut Celebrates 100th Birthday
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 22, 2016
Planters rang in the 100th birthday of Mr. Peanut today, kicking off ...
- From Walmart To Whole Foods, Shifting Sands For Food Shoppers
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2016
"Marketing Daily" asked Mike Paglia, director of Kantar Retail's research and analys ...
- Pret A Manger Trial Vegetarian Store
Around the Net In MAD London, Sean Hargrave - Tuesday, April 19, 2016
Pret A Manger is set to open its first stand-alone vegetarian sto ...
- 'Allrecipes' Extends To Australia, New Zealand
Publishers Daily, Sara Guaglione - Monday, April 18, 2016
Meredith Corporation will expand the 'Allrecipes' brand through a new partnership wi ...
- Birds Eye Owner Selects Grey London For European Creative
Around the Net In MAD London, Sean Hargrave - Monday, April 18, 2016
Nomad Foods Europe, which owns the frozen-food brands Birds Eye, Findus a ...
- Pocky Shares Happiness With Its First OOH Effort In U.S.
MAD, Larissa Faw - Friday, April 15, 2016
Asian candy brand Pocky is raising awareness in the U.S. market wi ...
- Get Real: Organic Valley Tells It Like It Is For Women In The Mornings
MAD, Larissa Faw - Wednesday, April 13, 2016
Yoga in the morning sun? Journaling in the journaling nook? Not likel ...
- Food Lion Targets Picky Produce Crowd
Marketing Daily, Sarah Mahoney - Friday, April 8, 2016
"We had a lot to do in stores to create that clea ...
- b.good Finds Their Special Sauce In A Mobile App
Mobile Marketing Daily, Ben Frederick - Friday, April 8, 2016
b.good, a Boston-based restaurant, has always been about telling stories and buildi ...
- Meredith To Handle Ad Sales, Distribution For 'Gluten-Free Forever'
Publishers Daily, Sara Guaglione - Friday, April 8, 2016
Meredith Corporation announced that they will take over advertising sales and distributio ...
- Singha Beer Gives London A Thai New Year Party
Around the Net In MAD London, Sean Hargrave - Tuesday, April 5, 2016
Thai beer brand Singha is to host a two-day immersive dining experien ...
- Waitrose Launches Premium Own Brand
Around the Net In MAD London, Sean Hargrave - Monday, April 4, 2016
Waitrose is following a number of its major rivals with the laun ...
- Cadbury Switches To 'Taste Like It Feels' Tag Line
Around the Net In MAD London, Sean Hargrave - Monday, April 4, 2016
Cadbury is launching a global brand campaign for its Dairy Milk bran ...
- F&P, SwellShark Win Pete and Gerry's
MAD, Steve McClellan - Thursday, March 31, 2016
Pete and Gerry's Organic Eggs has appointed NYC-based Figliulo&Partners creative agency ...
- Smith Bros. Lands Baskin-Robbins International Ad Duties
MAD, Larissa Faw - Thursday, March 31, 2016
The agency's first work will debut in mid-2016 to support the Flav ...
- 'Allrecipes' Redesigns In Line With Site
Publishers Daily, Sara Guaglione - Wednesday, March 30, 2016
Meredith will redesign the logo, layouts and photography and editorial content f ...
- PGA, Chase And 'Bon Appetit' Partner For "Champions Of The Course"
The Daily Blog, Erik Sass - Tuesday, March 29, 2016
The new cross-promotional campaign, called "Champions of the Course," will share tip ...
- NEW! Kraft Mac & Cheese Launches Massive Blind Taste Test
Out to Launch, Amy Corr - Sunday, March 27, 2016
Kraft Mac & Cheese informed fans that they were going to remo ...
- Sainsbury's Increases Argos Bid In Attempt To Lead The High Street
Around the Net In MAD London, Sean Hargrave - Monday, March 21, 2016
Sainsbury's has made a bid of close to GBP1.4bn for Argos own ...
- Chipotle's Social Media Policy Broke Labor Law
The Social Graf, Erik Sass - Thursday, March 17, 2016
Fast-food chain Chipotle ran afoul of federal labor laws when it fir ...
- Tesco Boss Tells Amazon -- 'Bring It On'
Around the Net In MAD London, Sean Hargrave - Wednesday, March 16, 2016
Tesco CEO Dave Lewis is sanguine about Amazon entering the UK groceri ...
- Waitrose Trials Mobile Self-Scan And Pay Service
Around the Net In MAD London, Sean Hargrave - Wednesday, March 16, 2016
Waitrose is preparing to roll out a mobile self-scan trial that allo ...
- Morrisons Cautions Social Is Not For Sales-Led Messaging
Around the Net In MAD London, Sean Hargrave - Tuesday, March 15, 2016
Morrisons has made a conscious effort not to use social media platfor ...
- NEW! Bacon Brothers Are Fans Of Eggs, Breaking And Entering
Out to Launch, Amy Corr - Friday, March 11, 2016
Bacon and eggs go great with a little breaking and entering ...
- Just Like Mom, Andy Boy Wants You To Eat Your Vegetables
MAD, Larissa Faw - Thursday, March 10, 2016
Mom probably doesn't care what vegetables you eat. But California veggie grow ...
- YouTube Co-Founder Launches Nom, A Foodie Site
Around the Net in Video, P.J. Bednarski - Thursday, March 10, 2016
YouTube co-founder Steve Chen has launched Nom, a video site for li ...
- NEW! Snickers Sells Outlandish 'Hunger Innovations' On EBay
Out to Launch, Amy Corr - Wednesday, March 9, 2016
Snickers Crisper launched a TV and social media campaign promoting items ...
- KBS Canada Cooks Up McCain Super Fries Campaign
MAD, Larissa Faw - Friday, March 4, 2016
Two spots -- Date Night and Girls' Night -- showcase how simp ...