- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platfor ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track Mandate
Digital News Daily, Wendy Davis - Monday, December 9, 2019
The ad industry is urging California's attorney general to back away fr ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies ...
- Ad Industry Pushes National Privacy Law, Would Override California Measure
PolicyBlog, Wendy Davis - Thursday, November 21, 2019
"Policy affecting the entire consumer economy and consumers nationwide is being shap ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 7, 2019
"We are disappointed that IAB appears to adopt contorted legal interpretations ...
- Audio Content, Screenless Devices Provide Important Opportunities For Marketers
Publishers Daily, Melynda Fuller - Thursday, November 7, 2019
According to a new study, over half of Americans report listening ...
- Some Advertisers See Loopholes In California Privacy Law
Digital News Daily, Wendy Davis - Tuesday, October 22, 2019
A draft compliance framework issued Tuesday by the IAB suggests that so ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases Share
Digital News Daily, Laurie Sullivan - Monday, October 21, 2019
Key drivers for growth include video advertising, with marketers spending 36% mo ...
- Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
MediaDailyNews, Joe Mandese - Monday, October 21, 2019
While digital ad spending showed healthy double-digit gains in first-half 2019, analys ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to clim ...
- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
American businesses spent nearly $19.2 billion on audience data and solutions ...
- Nevada Privacy Law Goes Into Effect
Digital News Daily, Wendy Davis - Wednesday, October 2, 2019
A new privacy law in Nevada, which requires website operators to all ...
- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will n ...
- Ad Industry Urges California Governor To Veto Data Broker Bill
Digital News Daily, Wendy Davis - Wednesday, September 25, 2019
A new California law that would require data brokers to register wi ...
- IAB Tech Lab Fleshes Out Plan To Target People Without Cookies
PolicyBlog, Wendy Davis - Thursday, September 19, 2019
The IAB Tech Lab wants to move from a system that reli ...
- IAB Taps Zoe Soon As Vice President, Mobile
Publishers Daily, Melynda Fuller - Tuesday, September 10, 2019
Soon will assist stakeholders in solving problems, develop best practices and wo ...
- Firefox Joins Safari In Blocking Ad-Tech Companies' Cookies
PolicyBlog, Wendy Davis - Thursday, September 5, 2019
"This milestone marks a major step in our multi-year effort to bri ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?
Around the Net In MAD London, Sean Hargrave - Wednesday, August 21, 2019
"Campaign" is reporting on the newly launched second version of IAB Europe ...
- Can IAB Europe Save Programmatic From GDPR?
London Blog, Sean Hargrave - Wednesday, August 21, 2019
A new framework is aimed at providing transparent consent, but can ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
The integration allowed Google to enable Open Measurement on more than 8 ...
- IAB Forecasts Digital Ad Revenue To Reach $28.4 Billion In Q1
Digital News Daily, Laurie Sullivan - Tuesday, August 6, 2019
U.S. digital ad revenue reached $28.4 billion in Q1 2019 -- ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.js ...
- IAB Lab Launches Data 'Nutrition' Labeling Program
Digital News Daily, Joe Mandese - Thursday, June 27, 2019
The IAB Technology Laboratory has completed the initial version of its da ...
- As 'Advanced TV' Gains Steam, IAB Seeks To Define It
Research Intelligencer, Joe Mandese - Tuesday, June 4, 2019
With 59% of advertisers projecting they plan to increase their ad spendi ...
- Podcast Advertising Surges, On Pace To Top $1 Billion In 2021
Research Intelligencer, Joe Mandese - Monday, June 3, 2019
Marketers spent nearly half a billion dollars advertising on podcasts in t ...
- IAB's Matrix Seeks To Simplify Advanced TV Landscape
Digital News Daily, Alex Weprin - Thursday, May 30, 2019
Everyone in the connected TV ecosystem, on the buy-side and sell-side, nee ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines
Research Intelligencer, Joe Mandese - Friday, May 31, 2019
"The time and effort invested in detecting, reporting, addressing, and preventing the ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data Solutions
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2019
How can the industry move to a model that transacts on accura ...
- Analysis Reveals 'Brand Safety' Takes Many Forms
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hack ...