- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data Solutions
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2019
How can the industry move to a model that transacts on accura ...
- Analysis Reveals 'Brand Safety' Takes Many Forms
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hack ...
- IAB Releases User-Generated Content Guide For Marketers
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
The IAB has had an "important shift in thinking" when looking ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
The explosive growth was largely driven by digital video advertising, which gr ...
- IAB Tech Lab Gets Code To Increase Programmatic Transparency, Security
Digital News Daily, Laurie Sullivan - Monday, May 6, 2019
Media.net has donated code to extend the IAB Tech Lab's efforts ...
- IAB: Consumers Watch Video Differently On Different Screens
MediaDailyNews, Joe Mandese - Friday, May 3, 2019
Consumers watch video differently on different screens throughout the day. That ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...
- IAB Tech Lab Launches New GDPR Guidance
Around the Net In MAD London, Sean Hargrave - Monday, April 29, 2019
IAB Tech Lab has launched a new set of guidelines for GD ...
- IAB Europe Updates Transparency And Consent Specs
Digital News Daily, Wendy Davis - Thursday, April 25, 2019
The updates aim to provide "a little more granularity and more specificit ...
- Mobile Accounts For 51% Of UK Digital Ad Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, April 24, 2019
Smartphones now account for just over half of all digital ad spe ...
- IAB Tech Lab Replaces Interactive API
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
SIMID is designed to be a replacement for the Video Player ...
- Mobile Crowned King Of Digital Marketing
London Blog, Sean Hargrave - Wednesday, April 24, 2019
Mobile now accounts for 51% of UK digital spend -- and vid ...
- Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2019
Marketers in major Western European nations are shifting their programmatic media-buying in-hous ...
- DoubleVerify To Announce Further MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2019
This "stamp of approval" by industry lead organizations expands globally in oth ...
- Ad Industry Slams Texas Privacy Proposal
Digital News Daily, Wendy Davis - Monday, April 15, 2019
"No other privacy legislation being seriously considered in the rest of t ...
- IAB UK Strives To Give SSPs More Transparency
Around the Net In MAD London, Sean Hargrave - Friday, April 12, 2019
"The Drum" has details of two new specifications launched by the I ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Digital News Daily, Laurie Sullivan - Thursday, April 11, 2019
When the standards are finalized, the supply-side platforms and exchanges will po ...
- IAB Rolls Out Training Programs As Low Unemployment Rates Persist
Digital News Daily, Laurie Sullivan - Tuesday, April 9, 2019
The low unemployment rate contributes to the challenge of finding and retaini ...
- Ad Industry Launches New Group To Lobby Congress Over Privacy
Digital News Daily, Wendy Davis - Monday, April 8, 2019
Privacy for America says it plans to advocate for a federal priva ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate
Digital News Daily, Wendy Davis - Wednesday, April 3, 2019
"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chi ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
Digital News Daily, Wendy Davis - Tuesday, April 2, 2019
The ad industry is urging a California lawmaker to retreat from h ...
- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence ...
- IAB Tech Lab Tackles Changes To Browser Ad Targeting
Digital News Daily, Laurie Sullivan - Tuesday, March 26, 2019
Employees from a variety of brands, publishers and ad-tech companies will collabora ...
- IAB Tech Lab Releases Final Version Of App-Ads.Txt
Digital News Daily, Alex Weprin - Thursday, March 14, 2019
This version will "usher in a rapid wave of adoption by a ...
- IAB Names Scott Schiller Exec-In-Residence
Publishers Daily, Joe Mandese - Wednesday, March 13, 2019
Scott Schiller, a longtime digital publishing executive, has been named an "executive-in-residence ...
- IAB UK Hits Back At Privacy Allegations
Around the Net In MAD London, Sean Hargrave - Friday, February 22, 2019
The IAB UK is claiming that privacy campaigners are deliberately stirring ...
- IAB Europe Responds To Evidence Its Ad System And Google Violate GDPR
Digital News Daily, Laurie Sullivan - Wednesday, February 20, 2019
New documents filed by privacy advocates claim the IAB Europe and Goog ...
- IAB Europe Accused Of Breaking Privacy Rules In RTB
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
The IAB Europe is being accused of unlawfully processing and passing ...
- Digital Ad Revenue Tops $26B In Q3 2018
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Marketers spent a total of $75.8 billion over the first three quarte ...