- Ad Industry Protests California AG's Proposed Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 9, 2020
The ad industry wants California to scrap a proposed privacy regulation th ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by T ...
- California AG Moves Forward With Privacy Regulations
Digital News Daily, Wendy Davis - Tuesday, June 2, 2020
The final proposed regulations retain a provision requiring companies to honor glob ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront seri ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketpla ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, April 29, 2020
A recent study suggests the COVID-19 pandemic has accelerated shifts in consum ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in ...
- Michigan Revokes Ad Restrictions On Big-Box Retailers
Digital News Daily, Wendy Davis - Saturday, April 25, 2020
Michigan Governor Gretchen Whitmer on Friday rescinded an order that prohibited big-b ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visito ...
- The COV-Ad Pandemic, And How To Avoid It
MediaDailyNews, Kevin Ryan - Friday, April 10, 2020
Advertisers are being forced to change the way they are contributing ...
- IAB Touts Ad Targeting In Fight Against COVID-19
PolicyBlog, Wendy Davis - Thursday, April 9, 2020
"Through news and digital advertising mediums, the advertising industry has provided gre ...
- Maryland Governor Urged To Veto Digital Ad Tax
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"The proposed tax on digital advertising represents one of the most serio ...
- Proposed California Privacy Regs Violate First Amendment, Ad Groups Claim
Digital News Daily, Wendy Davis - Monday, March 30, 2020
Ad groups say a proposed requirement to honor browser-based opt-out tools wou ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had be ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
Digital News Daily, Wendy Davis - Monday, March 23, 2020
The MPAA and News Media Alliance have joined a growing roster ...
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 18, 2020
"Now is not the time to threaten business leaders with premature CC ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoni ...
- IAB Taps Former IPG Vet Cohen As New President
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2020
David Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has be ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spendin ...
- The New 'C Word:' Community
MediaDailyNews, Angela Johnson - Thursday, February 13, 2020
At the IAB Annual Leadership Meeting this week, "community" gathered momentum ...
- Hearst Magazine President Troy Young Named Chairman, IAB Board of Directors
Publishers Daily, Melynda Fuller - Monday, February 10, 2020
Young was previously the board's vice chairman, a position he's held sin ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply wi ...
- Ad Groups Want California To Hold Off Enforcing Privacy Law
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The ad industry now says businesses need additional time to comply wi ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls T ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App Identification
Digital News Daily, Laurie Sullivan - Friday, December 20, 2019
On Friday, the IAB Tech Lab called out the challenges arising fr ...
- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platfor ...