- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Many Online Companies Extend CCPA Rights Nationwide, Survey Finds
Digital News Daily, Wendy Davis - Thursday, November 12, 2020
Many businesses in the online ad ecosystem are extending rights set o ...
- Storeless Stores, Live Shopping, And Other 2021 Trends IAB Identified
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
In 2021, the fastest-growing, most successful brands will be storeless and wi ...
- California Voters Approve Privacy Law Expansion
Digital News Daily, Wendy Davis - Wednesday, November 4, 2020
The Consumer Privacy Rights Act, which had garnered more than 56% ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively ea ...
- IAB Wants A Say In Apple's Privacy Settings
PolicyBlog, Wendy Davis - Thursday, October 29, 2020
IAB calls for "collective development of technical standards and operating practices" ...
- Belgian Privacy Regulator Criticizes IAB Europe Over GDPR Compliance Framework
Digital News Daily, Wendy Davis - Monday, October 19, 2020
The IAB Europe's transparency and consent framework, rolled out in 2018, allo ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-Outs
Digital News Daily, Michael Hahn, Gary Kibel - Wednesday, October 7, 2020
The CCPA may be just the beginning -- the California Privacy Righ ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" a ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
Contrary to concerns that advertising in news content will create negative associatio ...
- Ad Industry Seeks Meeting With Apple Over Privacy
Digital News Daily, Wendy Davis - Monday, September 14, 2020
"Without immediate engagement in a cross-industry dialogue, we believe the proposed chang ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supp ...
- IAB's Rothenberg Stepping Down, Cohen Named CEO
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
David Cohen, who joined IAB as president in March, after two decad ...
- IAB: The Impact Of COVID-19 On Data Spending
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, b ...
- California Privacy Regulations Gain Final Approval, Enforcement Begins
Digital News Daily, Wendy Davis - Monday, August 17, 2020
California has finalized regulations implementing the state's landmark privacy law, including ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under Microscope
Data & Programmatic Insider, Laurie Sullivan - Monday, August 10, 2020
Lawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- IAB Privacy Lab Launches In Partnership Between IAB Europe And IAB Tech Lab
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
The IAB Privacy Lab will serve National IAB members in regions th ...
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
The ad industry is forming a new organization that aims to convin ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To Create
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 4, 2020
The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, bran ...
- How In-House Became The Norm For Programmatic Media-Buying
RTBlog, Joe Mandese - Monday, August 3, 2020
When it comes to the fastest-growing segment of media-buying -- programmatic ...
- IAB: The Impact COVID Has On Data Spending
Performance Marketing Insider, Laurie Sullivan - Thursday, July 23, 2020
While COVID-19 has impacted the short- to mid-term marketing spend for marketer ...
- IAB To Host First Virtual Podcast Upfront
Publishers Daily, Sara Guaglione - Wednesday, July 22, 2020
Podcast advertising revenue is expected to climb 14.7% this year - neari ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- ...
- ATV Nuggets From The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, June 26, 2020
Research shared during IAB's virtual event this week offered insights on consumer ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, a ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
Research Intelligencer, Joe Mandese - Tuesday, June 23, 2020
One of the unintended consequences of the COVID-19 pandemic appears to ha ...
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The new effort, where viewers can scan barcodes from onscreen TV a ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- Media.net's Karan Dalal Joins IAB Tech Lab Board
Publishers Daily, Melynda Fuller - Monday, June 15, 2020
Dalal will guide the lab's work as it develops contextual advertising a ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for C ...