- Tequila Don Julio Observes Dia de Muertos: Q&A With VP Marketing Salvador Padron
Marketing Daily, Teresa Buyikian - Friday, October 31, 2025
Brand sponsors global pop-ups that share pan de muerto, a traditional swe ...
- Heineken Aims To Bring Customers Together IRL
Marketing Daily, Teresa Buyikian - Friday, October 31, 2025
Campaign starring the New York Knicks' Josh Hart encourages Heineken drinkers ...
- Upcoming 'Predator: Badlands' Gets Boost From Garage Beer Short
Marketing Daily, Teresa Buyikian - Thursday, October 30, 2025
The Jason and Travis Kelce-owned brew filmed an homage to original "Predator ...
- Bombay Sapphire Pays Homage To Signature Hue At Electric Boat Races
Marketing Daily, Teresa Buyikian - Wednesday, October 29, 2025
Official gin partner of E1 World Electric Powerboat Series sponsors multiple Mia ...
- Brugal Rum Campaign Highlights Family Brand's Passion For Craft
Marketing Daily, Teresa Buyikian - Monday, October 27, 2025
The multichannel U.S. campaign runs out-of-home in high-foot-traffic areas of New Yo ...
- Pantalones Tequila: Celebrating Matthew McConnaughey's Pants-less Past
Marketing Daily, Teresa Buyikian - Friday, October 24, 2025
Brand owners McConnaughey and wife mark his run-in with the police ov ...
- Bud Light's 'Fight Night PTO' Stars Ultimate Fighting Champs Announcer
Marketing Daily, Teresa Buyikian - Friday, October 24, 2025
Bruce Buffer is in a call center rather than a ring ...
- 818 Tequila Ups College Activations With Tailgates, New Athleisure Collab
Marketing Daily, Teresa Buyikian - Thursday, October 23, 2025
Recent pop-up included custom cocktails, oversize beer pong, 818 merch, and ...
- Cointreau Campaign Replaces Eggnog With Margaritas For Holiday Toasts
Marketing Daily, Teresa Buyikian - Wednesday, October 22, 2025
Spirits brand brings back actor Aubrey Plaza, who urges consumers to "dit ...
- Kahlua Teams Up With Dunkin', Salma Hayek Pinault For 'Kahlunkin'
Marketing Daily, Teresa Buyikian - Tuesday, October 21, 2025
The actress stars in an ad touting Kahlua Dunkin' Caramel Swirl Cre ...
- Glenlivet Jamaica Edition Draws Scotch Lovers With New Tastes, Cultures
MAD, Fern Siegel - Monday, October 20, 2025
The Impero creative celebrates the island paradise and sense of discovery. ...
- The Glenlivet Moves Beyond Scotland For Internat'l Whiskey Versions
Marketing Daily, Teresa Buyikian - Friday, October 17, 2025
The Jamaica Edition is produced by finishing in casks that previously he ...
- 50 Cent Teams Up With Lalique For Latest Cognac Release
Marketing Daily, Teresa Buyikian - Thursday, October 16, 2025
Hip-hop icon's 505 Edition Branson Cognac is a limited-edition, $25K version hous ...
- Cutwater Touts Its 'Real Spirits' For Halloween Promos
Marketing Daily, Teresa Buyikian - Wednesday, October 15, 2025
The canned cocktail brand spotlights ingredients such as tequila, vodka, rum, g ...
- Old G Gin Designs New Bottle, Pours Affordable Spirits
Out to Launch, Fern Siegel - Wednesday, October 15, 2025
The minority-owned company is evolving the brand. ...
- And So The 'Wicked' Promos Begin: Absolut, Paris Hilton Collab
Marketing Daily, Teresa Buyikian - Monday, October 13, 2025
Proceeds from sales of the Absolut-ly Wicked Good Cocktail Collection will benef ...
- A Candle That Smells Like Italian Vineyards: Josh Cellars, Hotel Lobby Collab
Marketing Daily, Teresa Buyikian - Friday, October 10, 2025
Josh Cellars wine and Hotel Lobby Candle partnered on a candle wi ...
- Boo! Bacardi's Many Halloween Promos
Marketing Daily, Teresa Buyikian - Thursday, October 9, 2025
Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacard ...
- Modelo Beer Partners With Pacsun For Dia de los Muertos Apparel
Marketing Daily, Teresa Buyikian - Wednesday, October 8, 2025
The collection includes 10 items, including graphic tees, a hoodie and ...
- Four Walls Whiskey Encourage Everyone To 'Come On In!' And Hang
Marketing Daily, Teresa Buyikian - Tuesday, October 7, 2025
Brand founders and "Always Sunny..." stars spearhead a spot asking viewers ...
- Fireball Puts 'Cin' In Sin City, Brands Bookable Cinnamon Apple Bus
Marketing Daily, Teresa Buyikian - Thursday, October 2, 2025
Las Vegas visitors can ride the fully branded Hummer stretch limo f ...
- Macallan IRL Experiences: Q&A With Brand Director Jessica Tamilio
Marketing Daily, Teresa Buyikian - Tuesday, September 30, 2025
"Sharing a whisky in-person allows us to create a deeper bond wi ...
- Smirnoff Promotes Moving From URLs To IRL
Marketing Daily, Teresa Buyikian - Monday, September 29, 2025
Australian singer-songwriter and actor Troye Sivan, designated Smirnoff's chief vibes officer, spearhea ...
- Mixing Cars And Booze: Only In Marketing
Drive Time, Tanya Gazdik - Monday, September 29, 2025
Aston Martin announced today that it is appointing Champagne Bollinger as i ...
- PATRON Updates Brand Design, Logo To Honor Craft
MAD, Fern Siegel - Friday, September 26, 2025
Sevaire created a distinct design to salute its history. ...
- Dafoe Has A 'Taste' For Laphroaig Scotch
MAD, Fern Siegel - Thursday, September 25, 2025
The "Unphorgettable" global campaign centers on digital and paid social. ...
- Jim Beam Sponsors Cadillac Formula 1 Team
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2025
Sponsorship between spirits company and vehicle manufacturer may seem unusual, but ...
- Willem Dafoe Celebrates 'Unphorgettable' Laphroaig Scotch Whisky
Marketing Daily, Teresa Buyikian - Thursday, September 25, 2025
In "The Taste," the actor provides many descriptions of the whiskey's effec ...
- Jameson Says It's 'Unofficial Whiskey' For American Football Game In Dublin
Marketing Daily, Teresa Buyikian - Wednesday, September 24, 2025
To tout first U.S. football game in Ireland, brand is selling ...
- Ogilvy Crafts Creative For Jameson's NFL Kickoff
MAD, Fern Siegel - Tuesday, September 23, 2025
The NFL's first regular-season game to be held in Ireland debuts Septemb ...