- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Saleing Into Summer: Most Consumers Want Email Offers Now
Email Insider, Ray Schultz - Monday, April 3, 2023
Email is the most popular channel, but most people say they g ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mit ...
- Adobe Builds On AI - Says New Tool Can Help Marketers Write Email Copy
Email Insider, Ray Schultz - Thursday, March 23, 2023
Using Sensei GenAI, Adobe says, marketers can select tone of voice, identi ...
- Shapiro for Governor: Where are the Persuadable Voters?
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- Messaging Trumps Privacy: Most Consumers Have Interacted Directly With A Brand
Email Insider, Ray Schultz - Thursday, March 16, 2023
And they will share data if it means a more personalized experienc ...
- Braze Forms Integration With WhatsApp
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
The integration allows brands to suppress paid social ads when a custom ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- SlashNext Offers Generative AI Email Security Platform
Email Marketing Daily, Ray Schultz - Wednesday, March 1, 2023
The new artificial intelligence tool can help brands thwart sophisticated, multichannel messagi ...
- Red Sift DMARC, BIMI Tools Now Available Through Vircom
Email Marketing Daily, Ray Schultz - Wednesday, March 1, 2023
The goal is further adoption of email security platforms, Red Sift a ...
- The Gist Of SMS: Why It Works, And The Dangers Of Doing It Badly
Email Insider, Ray Schultz - Tuesday, February 28, 2023
Half of all recipients have bought a product after receiving a time ...
- Cameo Appoints Meta Veteran Matty de Castro GM Of Sales For Business Division
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
Celebrity video messaging platform Cameo has appointed Meta veteran Matty de Cast ...
- Sendinblue Integrates With WhatsApp To Provide Texting For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, February 22, 2023
Brands can send video, images and hyperlinks with the WhatsApp Business Platfor ...
- Brazil's Zenvia Inc. Brings ChatGPT To Brand Messaging Solutions
Digital News Daily, Colin Kirkland - Monday, February 13, 2023
Zenvia is the latest tech company to incorporate large language-model technology fr ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- ChurnZero Offers Free AI Service To Brands
Email Marketing Daily, Ray Schultz - Thursday, February 9, 2023
Users can enter a few details and receive an email or ca ...
- Are Infant Formula Marketers Undermining Breastfeeding?
Marketing Daily, Todd Wasserman - Thursday, February 9, 2023
A report says marketers frame "typical infant behaviors such as crying" ...
- 'Finish The Job'
Red, White & Blog, Joe Mandese - Wednesday, February 8, 2023
As far as campaign slogans go, I'm not sure it ranks ...
- WhatsApp Ad Doesn't Disparage Wireless Carriers, Self-Regulatory Group Finds
Digital News Daily, Wendy Davis - Monday, February 6, 2023
Siding with Meta Platforms, an industry self-regulatory appellate panel has rejected t ...
- Pickup Lines: Copy That Works For Brands In AI Campaigns
Email Insider, Ray Schultz - Tuesday, February 7, 2023
Timelessness was the leading narrative in retail campaigns in 2022, Persado repo ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Consumers Prefer Generic Messages To Personalized Ones, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Gen Z is least likely to provide personal details. And many shoppe ...
- TikTok Competes With Social Apps By Expanding Its DM Options
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
TikTok has expanded its direct messaging options, giving users an option ...
- Follow The Emails: Who Sent The Most In A 7-Month Period
Email Insider, Ray Schultz - Wednesday, January 25, 2023
Nordstrom was first in volume among retailers, with Fashion Nova second, EmailTooltest ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Meta Tests Default End-To-End Encryption On Messenger
Digital News Daily, Colin Kirkland - Monday, January 23, 2023
Meta has begun expanding tests of default end-to-end encryption for Messenger, ...
- Peak Idiocracy?
Red, White & Blog, Joe Mandese - Friday, January 20, 2023
After a day full of case studies showing the latest in TikT ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...