- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Tesla Cuts Prices, Twitter Ads Down 46% - Who Needs Some TV Marketing Now?
TV Watch, Wayne Friedman - Monday, January 16, 2023
It's time both Twitter and Tesla get some wide-reaching TV messaging ...
- Tip-Top Text: SMS Leads Email As Preferred Channel For SMBs, Consumers
Email Insider, Ray Schultz - Thursday, January 12, 2023
A study by MessageMedia finds that 67% of consumers have opted ...
- Apple Business Connect Debut Sparks Integration With A Slew Of Companies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Many companies have announced integrations with the tool, which enables businesses ...
- TikTok Expands Safety Features For Teens
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
To increase safety for teens on its app, TikTok has announced ...
- Brands Need Zero-Party Data To Achieve Personalization: Opinion
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
"Messages should contain dynamic content that uses keywords that will elicit engagement ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- Let's Get Re-engaged: A Data and Messaging Romance
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
In order to re-engage inactive members of the Bonvoy loyalty program, Marriott ...
- Organizing for Cross-Channel Messaging
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
It takes more than fancy tools to enable and successfully execute ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- Meta Prevails In Robotexting Battle Over Birthday Messages
Digital News Daily, Wendy Davis - Wednesday, December 21, 2022
Siding with Meta Platforms, a federal appellate court on Wednesday refused ...
- Brands Must Diversify Their Tactics To Make Up For Loss Of Cookies: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 21, 2022
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Faceboo ...
- Meta Plans Major Metaverse Investments In 2023
Digital News Daily, Colin Kirkland - Monday, December 19, 2022
Despite widespread layoffs, a lack of mass metaverse adoption, and CEO Ma ...
- Insider Launches AMP For Email, Other Tools
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Brands can use accelerated mobile pages (AMP) to offer web-like experiences with ...
- State AGs Back Mandatory Blocking Of Suspicious Robotexts
Digital News Daily, Wendy Davis - Monday, December 12, 2022
"Bad actors have most likely shifted tactics to take advantage of consumer ...
- SMS Usage Boomed During Cyber Week
Email Marketing Daily, Ray Schultz - Friday, December 9, 2022
Sinch also reports a substantial increase in conversational messaging channels during t ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- Discord Expands Earning Opportunities For Creators
Digital News Daily, Colin Kirkland - Friday, December 2, 2022
Discord has begun expanding its server subscription program, which will allow mo ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...
- Meta Doubles Down On Messaging, Expands WhatsApp Business Features
Digital News Daily, Colin Kirkland - Friday, November 18, 2022
At the first WhatsApp Business Summit, Mark Zuckerberg said business messaging ...
- Twitter Ad Controversy: Does Environment Really Matter?
TVBlog, Adam Buckman - Wednesday, November 16, 2022
Advertisers are concerned about the environment on Twitter for their ads, b ...
- One TV Political Message Ending Soon: The Deal On Steal - Try A New Meal
TV Watch, Wayne Friedman - Monday, November 14, 2022
New political TV/media messaging should go something like this: "No, we d ...
- Contrary to Popular Belief, TV Is Not Dead
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Does Linear Still Have An Influence In Today's Digital First Landscape? TBC ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign Messages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Ad messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifter ...
- Nexstar Posts Surging Q3 Political Ad Gains, Core Advertising 'Stable' But Lower
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Political advertising for the midterm elections rose 900% vs. the prior-year peri ...
- Will Twitter Troubles Send Advertisers Running To Legacy TV News Networks, TV Stations?
TV Watch, Wayne Friedman - Tuesday, November 8, 2022
Could social media troubles with advertisers be a benefit for traditional, lega ...
- Klaviyo Acquires Napkin.io, Code Development Firm
Email Marketing Daily, Ray Schultz - Monday, November 7, 2022
The purchase, Klaviyo's first, follows by a few months Shopify's strategic investme ...