- Real-Time Versus Right Time
Show Daily, Tyler Loechner - Wednesday, October 1, 2014
Real-time, or right time? The ideal answer may be "both," but Mi ...
- What's An 'Audience' Anyway?
Show Daily, Tyler Loechner - Wednesday, October 1, 2014
Speaking on the "What is an audience?" panel at OMMA Audience Targeti ...
- 'Programmatic' Is Problematic
Show Daily, Tyler Loechner - Thursday, October 2, 2014
OMMA RTB at Advertising Week in New York got off to ...
- Use Data To Build Creative 'Bluepirnt'
Show Daily, Mark Walsh - Thursday, October 2, 2014
In the first morning panel at OMMA RTB focused on whether programmat ...
- Quality Scale Isn't There In Open RTB Marketplace
Show Daily, Tyler Loechner - Thursday, October 2, 2014
Consumer goods giant Unilever has been using programmatic advertising for three year ...
- The Politics Of Political -- And Behavioral Targeting
Show Daily, Joe Mandese - Thursday, October 2, 2014
Joseph Turow, Robert Lewis Shayon Professor, Annenberg School of Communication, University ...
- Current Thinking On The New Currency: Data
RTBlog, Tyler Loechner - Wednesday, October 1, 2014
It's all about the audience in New York today. Actually, it's a ...
- Media's If-Six-Were-Nine Moment
Show Daily, Joe Mandese - Wednesday, October 1, 2014
That's what Kavita Vazirani, senior vice president-media strategy & sciences at Comca ...
- Walmart Tries To Avoid Crossing 'Creepy Line'
Show Daily, Mark Walsh - Wednesday, October 1, 2014
In a keynote interview at the OMMA Audience Targeting conference, Brian Monaha ...
- One-To-Many
Show Daily, Joe Mandese - Wednesday, October 1, 2014
When it comes to audience targeting, television represents a paradox for agenci ...
- Walmart's Monahan To Agency Execs: Relax, Be Happy -- But Don't Be Rote
Show Daily, Joe Mandese - Wednesday, October 1, 2014
Well, Brian Monahan, a self-described "recovering media planner" who left Interpublic's Mediabran ...
- PepsiCo's Farfan: Building Community Doesn't Require Deep Pockets
Show Daily, Mark Walsh - Tuesday, September 30, 2014
Speaking at the OMMA Premium Display conference, Javier Farfan, Head of Musi ...
- How do you define 'premium?'
Show Daily, Mark Walsh - Tuesday, September 30, 2014
What is “premium,” anyway? That’s the topic of the morning’s final pan ...
- Mobile Is Sort Of Premium
Show Daily, Mark Walsh - Tuesday, September 30, 2014
Does premium live on mobile? The answer from the OMMA panel seem ...
- What Makes A "Premium" Publisher?
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
For ad buyers, what constitutes a "premium publisher," today? For Cramer-Krasselt, premi ...
- ay oodbye o ello
Show Daily, Joe Mandese - Tuesday, September 30, 2014
That's what social media panel moderator Cathy Taylor seemed to imply Tuesd ...
- Lord & Taylor Testing Shopping Apps
Show Daily, Mark Walsh - Thursday, August 7, 2014
In the morning keynote at the OMMA mCommerce conference on Thursday, Ry ...
- Ease Of Use Is Key For M-Payments Adoption
Show Daily, Mark Walsh - Thursday, August 7, 2014
The vision of consumers whipping out their mobile phones to pay f ...
- To Regulate Or Not To Regulate, That Is The Programmatic Question
RTBlog, Tyler Loechner - Thursday, July 24, 2014
The afternoon panel at OMMA RTB in LA tackled perhaps the mo ...
- Viewability Standards Aren't Standardized
Show Daily, Tyler Loechner - Thursday, July 24, 2014
The first panelists at OMMA RTB in LA are talking viewability ...
- Stop Eating The Burritos
Show Daily, Tyler Loechner - Thursday, July 24, 2014
Yvonne Abt, VP, partner, portfolio management at UM Worldwide, just gave t ...
- What's A Math Man's Data Capacity?
RTBlog, Tyler Loechner - Thursday, July 24, 2014
Plenty of questions about data have been asked at OMMA Display ...
- A View With Some Room (For Interpretation)
Show Daily, Joe Mandese - Thursday, July 24, 2014
That's what UM's Yvonne Abt suggested is the real standard sunding t ...
- Motivity's Ryan On The 'Stupid Factor' And Why Facebook And Google Kiss The Cheek That Feeds Them
Show Daily, Joe Mandese - Thursday, July 24, 2014
Motivity Marketing CEO-Founder Kevin Ryan went straight for the elephant in t ...
- Dark Pools, Velvet Ropes And Texas Hold'em, Oh My
Show Daily, Joe Mandese - Thursday, July 24, 2014
The backlash against GroupM's pullout from open exchanges continued during OMMA RT ...
- RTB Panelists Address Lag Between Tech And Creative
Show Daily, Phyllis Fine - Thursday, July 24, 2014
There's a "huge gap" between the marvels of programmatic technology and what ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
Show Daily, Joe Mandese - Thursday, July 24, 2014
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2014
LOS ANGELES -- While TV is "still relevant" and continues to represe ...
- Looking for new unique data sources.
Show Daily, Wayne Friedman - Wednesday, July 23, 2014
Everyone seems to be dipping in the same pool when it com ...
- Is Reimagineering The New Programmatic?
Show Daily, Joe Mandese - Wednesday, July 23, 2014
While introducing himself during the opening "buyer's panel" at OMMA Audience Targetin ...