- Beacons: Getting Data Without Violating Privacy
Show Daily, Wayne Friedman - Friday, March 13, 2015
Austin, Texas — Beacons marketing are a growing tool for many retailer ...
- A Tale of Two Cities A Mobile Journey from MWC to SXSW
Show Daily, Erin Hughes - Friday, March 13, 2015
Just over a week after my first trip to the Mobile Wor ...
- OMMA SXSW = SOTFO
Show Daily, Joe Mandese - Friday, March 13, 2015
That's sitting-on-the-floor-only, no room to stand. Good thing the Austin Fire Departme ...
- SXSW: From Working Out To Works Of Art
Show Daily, Joe Mandese - Friday, March 13, 2015
AUSTIN, TEXAS -- Which came first? The cubist connection or the soci ...
- The Changing Face of Media, Journalism Creating Revenue
Show Daily, Laurie Sullivan - Friday, March 13, 2015
Social media, online tools and content, and access to technology put markete ...
- New York Times: Digital First, Revenues Second
Show Daily, Joe Mandese - Friday, March 13, 2015
New York Times Executive Vice President of Advertising Meredith Kopit Levien ma ...
- New York Times: Digital First, Revenues Second
Show Daily, Joe Mandese - Friday, March 13, 2015
New York Times Executive Vice President of Advertising Meredith Kopit Levien ma ...
- How To Reach An Engaged User Like Bob Garfield
Show Daily, Joe Mandese - Friday, March 13, 2015
"Is Media Dead Too?" panel moderator Bob Garfield asked the elephant ...
- The Noisy Programmatic Meeting Room
RTBlog, Tyler Loechner - Monday, February 23, 2015
Who is driving the conversation toward programmatic: Brands, agencies or tech vendor ...
- Finding programmatic revenue -- or lead-generation value
Raw, Wayne Friedman - Monday, February 23, 2015
Programmatic may yield too low cost per thousand prices for many publisher ...
- 'It's Difficult To Find Love In An Excel Spreadsheet'
Show Daily, Tyler Loechner - Monday, February 23, 2015
Amy Auerbach, group media director at 22squared, mused that "it's very difficu ...
- Are Likes And Shares Valuable Enough?
Show Daily, Tyler Loechner - Monday, February 23, 2015
Are likes, retweets, shares and other social engagement metrics valuable to ...
- Linking Digital Engagement To Physical Sale Still Challenging, But Beacons Could Change Everything
Show Daily, Tyler Loechner - Monday, February 23, 2015
It remains difficult for brands to link digital engagement to physical sale ...
- Algorithms Should Optimize Effectiveness, Not Efficiency
Show Daily, Tyler Loechner - Monday, February 23, 2015
Jim Spaeth, partner at Sequent Partners, a brand and media metrics consultanc ...
- Help Art Help Programmatic Help Art Help Programmatic...
Show Daily, Gavin O'Malley - Tuesday, October 21, 2014
Adding art to programmatic advertising leads to some natural paradoxes, concedes J ...
- Leo Burnett Dishes On "First-Of-Its-Kind" HuffPo Partnership
Show Daily, Gavin O'Malley - Tuesday, October 21, 2014
When Leo Burnett announced a deal with Huffington Post, earlier this mont ...
- A Client's Programmatic Dilemma: Managed Vs. Self-Service
Show Daily, Joe Mandese - Tuesday, October 21, 2014
Heather Dumford, That's the Hobson's Choice for many brand marketers considering h ...
- Site Visitors Respond Well To Soft Sells
Show Daily, Gavin O'Malley - Tuesday, October 21, 2014
For better consumer engagement, direct marketers would be wise to, um, sl ...
- Leave It To Sporting News To Come Up With A Quarterly Metaphor For RTB
Show Daily, Joe Mandese - Tuesday, October 21, 2014
Timing is everything, right? Especially if you're a publisher deciding whether ...
- Open Vs. Private Exchanges: Small vs. Big Marketers?
Show Daily, Wayne Friedman - Tuesday, October 21, 2014
Some big media agencies executives don’t like the idea of “mom a ...
- 'Breaking' News: Fox's Rimshot Research (Tip: Feel Free To Fast-Forward Through It)
Show Daily, Joe Mandese - Monday, October 20, 2014
The art of Madison Avenue got off on a skeptical note th ...
- Here's A Really Big Idea: Is Tech The New Creative?
Show Daily, Joe Mandese - Monday, October 20, 2014
That seemed to be one of the bigger ideas emanating on t ...
- Why Brand Voice Is A Lot Like Porn
Show Daily, Gavin O'Malley - Monday, October 20, 2014
What does the idea of brand voice bring to mind? For T ...
- Do Emotional Connections Require More Than 30 Seconds Of Streaming?
Show Daily, Gavin O'Malley - Monday, October 20, 2014
When it comes to video advertising, length and context (i.e., platform a ...
- All To Get Her Now
Show Daily, Joe Mandese - Monday, October 20, 2014
There are lightbulb moments, and then there are lightbulb moments. For K ...
- Wearables Driving Frictionless Sharing (And Infinite Embarrassment)
Show Daily, Gavin O'Malley - Monday, October 20, 2014
Setting the stage for all sorts of inappropriate and highly embarrassing communiqu ...
- Wearable technology: What mood are you in?
Show Daily, Wayne Friedman - Monday, October 20, 2014
Speaking at the OMMA Chicago: Art & Science of Digital Advertising, Gr ...
- The Evolving Programmatic Industry
Real-Time Daily, Tyler Loechner - Friday, October 3, 2014
The industry will find a way to fix itself. That idea w ...
- Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots Don't Buy Things"
RTBlog, Joe Mandese - Thursday, October 2, 2014
At least not yet, Rocket Fuel CMO Eric Porres said in respon ...
- A Brief History Of Audience Targeting
RTBlog, Tyler Loechner - Wednesday, October 1, 2014
Audience targeting and buying may appear to be the hot, (relatively) n ...