- 'Islands' In The Audience Data Stream: Facebook, Google
Show Daily, Joe Mandese - Wednesday, July 23, 2014
The opening OMMA Audience Targeting "buyers" platform closed on a surprisingly dystopi ...
- The More Things Change, The More They're Just Like 1759
Show Daily, Joe Mandese - Wednesday, July 23, 2014
"Advertisements are now so numerous that they are very negligently perused, a ...
- The Upside Of Open RTB For Publishers
Show Daily, Joe Mandese - Wednesday, July 23, 2014
It's not all downside, you know. At least that's what Jeff Clar ...
- Looking for new unique data sources.
Show Daily, Wayne Friedman - Wednesday, July 23, 2014
Everyone seems to be dipping in the same pool when it com ...
- Audience Targeter: Show Me The Way To Go Home
Show Daily, Joe Mandese - Wednesday, July 23, 2014
As senior vice president and general manager of digital solutions or I ...
- What's The Most Optimal Ad Format On Your Fridge?
Show Daily, Joe Mandese - Tuesday, July 22, 2014
If you think the issues associated with developing -- and optimizing ...
- Publisher Says It Pays "Ransom" To Skirt Ad-Blockers
Show Daily, Gavin O'Malley - Tuesday, July 22, 2014
Ad-blocking technology has never been a bigger problem for online publishers a ...
- Publisher's brand value: The effect on potential advertisers?
Show Daily, Wayne Friedman - Tuesday, July 22, 2014
In presenting research at OMMA Premium Display, a Millward Brown Digital stu ...
- Honda Exec: Ad Quality Needs To Rival Content
Show Daily, Gavin O'Malley - Tuesday, July 22, 2014
Online or on TV, Tom Peyton, AVP of Advertising at American Hon ...
- Would You Want Your Ads Following You Around?
Show Daily, Joe Mandese - Tuesday, July 22, 2014
That's what Tarot Insights Founder Maude Standish seemed to suggest during t ...
- The More Audio Media Change, The More Measurement Issues Remain The Same
Show Daily, Joe Mandese - Tuesday, July 22, 2014
Agencies (and some clients) may be moving toward a "holistic" approach ...
- Frustration with Premium Display? Focus on the "why"
Show Daily, Wayne Friedman - Tuesday, July 22, 2014
Creative hurdles for display advertising still persist, with digital story-telling having n ...
- Alan Schulman Has A Brand New Bag, And It's An Automated One
RTBlog, Joe Mandese - Thursday, May 22, 2014
Alan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attende ...
- Fraud Prevention Will Tip The 'Scale' Of Online Video
Show Daily, Tyler Loechner - Thursday, May 22, 2014
James Akhbari, VP and digital media director at Havas, told the audien ...
- Florida A Story Generating Machine
Show Daily, Laurie Sullivan - Thursday, May 22, 2014
Florida businesses create experiences that immerse people, drawing millions of people ...
- Why People Share Content
Show Daily, Laurie Sullivan - Thursday, May 22, 2014
People share to create status, define a collective identify, and strengthen ...
- I Plan, Therefore I Am
Show Daily, Joe Mandese - Thursday, May 22, 2014
OMMA Video got off on an existential note during Internet Week ...
- FB Video Ads All About Reach
Show Daily, Mark Walsh - Thursday, May 22, 2014
Facebook earlier this year finally announced it had had started testing long-rumor ...
- What Would You Ask Zuck?
Show Daily, Joe Mandese - Thursday, May 22, 2014
That's what OMMA Video moderator Ari Zoldan asked his "Facebook Premium Vid ...
- Is Targeted GRP a Good Fit For Facebook Video Buys?
Show Daily, Mark Walsh - Thursday, May 22, 2014
Facebook’s video ads are to be bought using Targeted Gross Ratings Poin ...
- What Would Satan Do? (Lean In, Of Course)
Show Daily, Joe Mandese - Thursday, May 22, 2014
Few brands are more wholesome than Honey Maid, right? Think s'mores arou ...
- Dunkin' Donuts & Staying Relevant with Mobile
MobileShopTalk, Chuck Martin - Wednesday, May 21, 2014
Succeeding in mobile commerce can be challenging when having to integrate t ...
- Real-Time Marketing's Next Frontier
RTBlog, Tyler Loechner - Tuesday, May 20, 2014
Laura Henderson, associate director of media and communications at Mondelez International, believ ...
- Dunkin': Don't Get Caught Up In The Tech
Show Daily, Mark Walsh - Wednesday, May 21, 2014
Dunkin’ Donuts has become known as a mobile innovator in the reta ...
- Papa John's Tries To Keep Mobile Simple
Show Daily, Mark Walsh - Wednesday, May 21, 2014
For Papa John’s, keeping things simple in mobile is key. Speaking ...
- Do 'Ads' Even Work In Mobile?
Show Daily, Mark Walsh - Wednesday, May 21, 2014
A decade into the emergence of mobile marketing, and the question sti ...
- Don't Lose Your Brand In Mobile
Show Daily, Gavin O'Malley - Wednesday, May 21, 2014
Mobile may appear to be a great playground for experimentation, but ...
- Don't Chase Trends On Visual Platforms
Show Daily, Mark Walsh - Wednesday, May 21, 2014
Apu Gupta, founder and CEO of Curalate, which provides analytics for visu ...
- C-Level Suite Moving Beyond 'Likes'
Show Daily, Phyllis Fine - Wednesday, May 21, 2014
Focusing on big numbers -- such as millions of “likes” -- ...
- Will IoT mean too many apps?
Show Daily, Mark Walsh - Wednesday, May 21, 2014
The Internet of Things (IoT) often conjures images of a Jetsons-like lifesty ...