- Why Representation Matters Now
Marketing Daily, Juan De Anda - Tuesday, April 21, 2020
"More than half of the nation's children are expected to be pa ...
- Cultural Relevance In Marketing Now More Important Than Ever
Marketing Insider, Mario Carrasco - Thursday, April 16, 2020
Our cultural background shapes our individual responses. And we see that he ...
- Q&A: The Importance Of Brands Connecting Culturally
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
We've been talking with some of the folks who had planned ...
- Education Alone Can't Close The Racial Wage Gap
Marketing Insider, Roy Eduardo Kokoyachuk - Friday, March 20, 2020
How can marketers address the problem? Hispanics and African Americans earn le ...
- SampleCon 2020 Highlights Importance Of Multicultural Sample
Marketing Insider, Mario Carrasco - Wednesday, February 19, 2020
New census projections indicate that for youth under 18 -- the post-millenni ...
- Startup Upstreamers Wins EAR Tequila AOR
MAD, Larissa Faw - Wednesday, February 12, 2020
The recently formed multicultural shop won the business without a formal revie ...
- Super Bowl LIV Illustrates Imperative For Multicultural Brand Strategies
MAD, Stephen Paez - Friday, February 7, 2020
This Super Bowl, we saw the openly gay female coach in t ...
- 'The New Yorker,' CBS News Stir Racial Controversy
Publishing Insider, - Thursday, January 2, 2020
The mistakes fueled criticism that the news media insufficiently represents a mo ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compar ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Monday, December 23, 2019
It has become a central battleground for the cultural wars in t ...
- Multicultural Spending To Expand 6.3% In 2020, Matches General Market Growth
MediaDailyNews, Joe Mandese - Wednesday, December 18, 2019
Advertising and marketing spending targeting multicultural audiences in the U.S. will expa ...
- Horizon's 305 Worldwide Adds First Major Hire
MAD, Larissa Faw - Wednesday, December 4, 2019
In the newly created role, Grey alum Sandra Alfaro will spearhead developme ...
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
Research Intelligencer, Joe Mandese - Wednesday, November 6, 2019
If the membership of the Association of National Advertisers is representative, t ...
- Blue 449 Helps Fuel Denny's 'Hungry For Education' Program
MAD, Larissa Faw - Wednesday, October 30, 2019
Seeking to reach a multicultural audience, Blue 449 collaborated with the B ...
- What the Industry Still Needs to Learn About Hispanic Marketing
Marketing Insider, Montse Barrena - Friday, October 18, 2019
Here are ways to help identify whether you might be missing t ...
- Publishers Are Missing Multicultural Opportunities
Show Daily, Nina Lentini - Sunday, October 6, 2019
"The riches are in the niches, right?" REVRY's Damian Pelliccione said, ...
- 9thWonder's Consumer X Transcends Multicultural Marketing
MAD, Larissa Faw - Thursday, October 3, 2019
9thWonder is introducing a new practice focused on demographics outside of tradition ...
- GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
MAD, Larissa Faw - Thursday, September 19, 2019
The coalition will develop tools and solutions to help brands better prepa ...
- Canela Media Introduces Multicultural Influencer Network
MAD, Larissa Faw - Wednesday, August 21, 2019
Digital media tech company Canela Media has launched a new platform ...
- Why Brands Should Move Away From Total Market Mindset
Marketing Insider, Isabel Rafferty - Friday, August 9, 2019
Remarkably few brands seem to fully understand the total market approach, inste ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural med ...
- Netflix Hits For Latinx Millennials
Marketing Insider, Karla Fernandez Parker - Monday, August 5, 2019
Latinx millennials are spending 34% of their streaming time on Netflix ...
- Horizon Media Partners With 'Pitbull' In New Multicultural Agency
Mediapsssst, Richard Whitman - Thursday, August 1, 2019
The agency will have offices in New York and Miami, home ...
- How Brands Can Use Podcasts To Appeal To Multicultural Audiences
Marketing Insider, Isabel Rafferty - Tuesday, July 23, 2019
The best way for brands to show their commitment to multicultural audienc ...
- Trump Drops Effort To Include Citizenship Question On Census
Digital News Daily, Wendy Davis - Thursday, July 11, 2019
Major ad industry groups, as well as companies including Uber and Nielse ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos
Video Insider, Karlene Lukovitz - Tuesday, July 9, 2019
'Stranger' pulls 40M+ views in four days, and a study finds Netfl ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask peop ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Tuesday, May 28, 2019
It has become a central battleground for the cultural wars in t ...
- Hispanic-Americans Are Customers With High Lifetime Value
Search & Performance Marketing Daily, Karthik Iyer - Friday, May 10, 2019
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic populati ...
- The Advantages of Bilingual Advertising
MAD, Adriana Waterston - Tuesday, April 16, 2019
Innovative advertisers are increasingly willing to experiment with new approaches to enga ...