- Netflix Hits For Latinx Millennials
Marketing Insider, Karla Fernandez Parker - Monday, August 5, 2019
Latinx millennials are spending 34% of their streaming time on Netflix ...
- Horizon Media Partners With 'Pitbull' In New Multicultural Agency
Mediapsssst, Richard Whitman - Thursday, August 1, 2019
The agency will have offices in New York and Miami, home ...
- How Brands Can Use Podcasts To Appeal To Multicultural Audiences
Marketing Insider, Isabel Rafferty - Tuesday, July 23, 2019
The best way for brands to show their commitment to multicultural audienc ...
- Trump Drops Effort To Include Citizenship Question On Census
Digital News Daily, Wendy Davis - Thursday, July 11, 2019
Major ad industry groups, as well as companies including Uber and Nielse ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos
Video Insider, Karlene Lukovitz - Tuesday, July 9, 2019
'Stranger' pulls 40M+ views in four days, and a study finds Netfl ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask peop ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Tuesday, May 28, 2019
It has become a central battleground for the cultural wars in t ...
- Hispanic-Americans Are Customers With High Lifetime Value
Search & Performance Marketing Daily, Karthik Iyer - Friday, May 10, 2019
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic populati ...
- The Advantages of Bilingual Advertising
MAD, Adriana Waterston - Tuesday, April 16, 2019
Innovative advertisers are increasingly willing to experiment with new approaches to enga ...
- Diversity Delivers Innovation
Marketing Insider, Karla Fernandez Parker - Wednesday, April 10, 2019
As the populace becomes more diverse, the companies that reflect that diversi ...
- Think Before You (Market Your) Drink To Multicultural Consumers
Marketing Insider, Mario Carrasco - Thursday, April 4, 2019
Do higher-income consumers really eschew their culture of origin when deciding wh ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
Digital News Daily, Wendy Davis - Monday, April 1, 2019
"All available evidence confirms that the citizenship question will impair the accura ...
- Facebook Curbs Ad Targeting To Settle Civil Rights Lawsuits
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
Facebook will prohibit advertisers of housing, employment or credit offers from targeti ...
- We Vote for Brands, Too
Marketing Insider, César M Melgoza - Friday, March 15, 2019
The "traditional" American population is reaching retirement age -- and young, fast-growi ...
- Supreme Court To Consider Citizenship Question On Census
Digital News Daily, Wendy Davis - Friday, February 15, 2019
The ad industry has argued against including a question about citizenship ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- Amazon Cash Banks On Engaging African-American, Hispanic Consumers
Marketing Insider, Mario Carrasco - Monday, February 4, 2019
Amazon Cash allows consumers to purchase products on Amazon without having ...
- U.S. Multicultural Consumer Imperative For Global Brands
Marketing Insider, Patrick Harrington - Thursday, January 31, 2019
Millions of multicultural consumers are not being courted by global brand giant ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- Judge Nixes Citizenship Question On Census
Digital News Daily, Wendy Davis - Tuesday, January 15, 2019
The major ad industry groups opposed the decision to question people abo ...
- 3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'
Marketing Insider, Mario Carrasco - Monday, December 31, 2018
This incredibly creative animated superhero film has shattered creative barriers, broken b ...
- Looking To Expand Its Multicultural Business, P&G Buys Walker & Co.
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 13, 2018
Walker & Co. is best known for Bevel, a shaving system design ...
- Multicultural Market Segments Will Drive Future Growth
Marketing Insider, Jennifer Woods - Thursday, December 6, 2018
Five key takeaways from the ANA's recent 20th annual Multicultural Marketing a ...
- Demographics Vs. Identity: Cultivating The New Multicultural Mainstream
Marketing Insider, Mario Carrasco - Friday, November 30, 2018
After the 2016 election, I assumed multicultural marketing was set to fad ...
- The Impulse Buy, From Search To Macy's On Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Monday, November 26, 2018
A funny thing happened to me on Thanksgiving Day this year. I ...
- Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 20, 2018
Undertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- The Perception And Reality Of Multicultural TV Ad Bias
TVBlog, Joe Mandese - Friday, October 12, 2018
New academic research published in the "Journal of Advertising Research" is bou ...
- Havas Acquires Major Stake In Multicultural Shop Republica
MAD, Steve McClellan - Wednesday, September 12, 2018
The Miami-based agency is being renamed Republica Havas and has become pa ...